Nessa Barrett Brand Affinity ranks highest Zumiez at 17.01% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Nessa Barrett — pop artist from US.

Nessa, a 22-year-old artist with over 2 billion global streams and 30 million social media followers, has garnered recognition from various industry…

Nessa Barrett

Recognizable

Country: US | Gender: female | Artist ID: a21dd2b8-a760-44bb-a58f-e6035b5f9a4e

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Genres

poppopsocial media popmainstream pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 17.01% • Very Strong

As of 2025-09-09

26,972,323

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

Nessa, a 22-year-old artist with over 2 billion global streams and 30 million social media followers, has garnered recognition from various industry publications and brands. She has been featured on Billboard’s “21 Under 21,” Forbes’ “Top Creators: Fashion 50,” Uproxx’s “Next Hitmakers List,” People magazine’s “Emerging Artist List,” and Ones to Watch’s “25 Artists to Watch in 2022.” Nessa's creative evolution on her electro-pop sophomore album, AFTERCARE, showcases a shift from desperation to domination, with tracks like “PASSENGER PRINCESS” and “MUSTANG BABY FT. ARTEMAS” exploring new sonic territories.

In 2023, Nessa sold over 83,000 tickets across 60 tour dates on her first world tour, which included performances at festivals like ACL Main Stage, Reading & Leeds, and Pukkelpop. Through her music and live shows, Nessa continues to demonstrate her versatility and growth as an artist, expanding her dark romance brand of pop to new heights and further developing her artistry.

Report Date: 2025-09-09

Nessa Barrett performs best with fans in the 18-24 range, concentrated in UNITED STATES, RUSSIA, UNITED KINGDOM. Audience composition is heavily female (80%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 5,250,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Zumiez, Alphalete, Brandy Melville, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Nessa Barrett is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nessa Barrett score 1.14% — Moderate bucket.

Brand: ZumiezBrand: AlphaleteBrand: Brandy Melville

Followers:26,972,323

Engagements:306,753

Rate:1.1%

Posts:825

Avg Likes:294,847

Avg Comments:1,440

Avg Views:5,254,110

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,972,323 · Engagements 306,753 · Rate 1.1% Posts 825 · Views 5,254,110 · Avg Likes 294,847 · Avg Comments 1,440 · Avg Views 5,254,110	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 13-17: 17% 25-34: 16% 35-44: 3%	Largest: 18-24 (62%); next: 13-17 (17%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (34%) RUSSIA (7%) UNITED KINGDOM (7%) BRAZIL (6%) CANADA (4%)	Top regions: UNITED STATES (34%), RUSSIA (7%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 101,940 avg likes/post · Tiktok: 5,250,000 avg views/post · Youtube: 4,110 avg views/post	Best reach: Tiktok 5,250,000 avg views; best engagement: Tiktok 192,500 avg likes

Top Brand Affinities

Zumiez

Score: 17.01

Alphalete

Score: 11.31

Brandy Melville

Score: 10.22

Acne Studios

Score: 8.80

Barbie

Score: 8.17

Maison Margiela

Score: 6.99

Steve Madden

Score: 6.48

Vivienne Westwood

Score: 6.33

Hot Topic

Score: 6.30

Champion

Score: 6.15

American Eagle

Score: 5.80

Coach

Score: 4.96

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Top Brand Affinities

Brand	Category	Score
Zumiez		17.01
Alphalete		11.31
Brandy Melville		10.22
Acne Studios		8.80
Barbie		8.17
Maison Margiela		6.99
Steve Madden		6.48
Vivienne Westwood		6.33
Hot Topic		6.30
Champion		6.15
American Eagle		5.80
Coach		4.96
boohoo		4.66
Elle Magazine		4.17
Lululemon Athletica		4.04
Dolce & Gabbana		3.80
ASOS		3.78
Victoria's Secret		3.75
CBS Television Studios		3.72
shein		3.71
Verizon		3.68
Kylie Cosmetics		3.50
Pull&Bear		3.27
SheInside		3.08
Lollapalooza		3.00
Bershka		2.89
CBS		2.88
Calvin Klein		2.85
Coachella		2.77
Gymshark		2.64
Yves Saint Laurent		2.61
Urban Outfitters		2.59
Busch		2.55
FashionNova		2.42
Dr. Martens		2.40
H&M		2.34
Levi's		2.28
Guess		2.28
Fenty beauty		2.25
Hollister Co		2.21
Tomorrowland		2.21
Nickelodeon		2.15
Tarte Cosmetics		2.09
Versace		1.95
Sunnies Studios		1.82
Sephora		1.69
Burberry		1.61
Universal		1.60
Target		1.56
Chipotle Mexican Grill		1.56