Neoni

Neoni

Country: US

Influence: 62.41% Fanbase: 41.20% Trending: 73.01% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

SpeedPaint • 8.44% • Very Strong

As of 2025-09-09

1,688,881

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:16:13 UTC

Genres

alternativealt zmodern alternative rockalternative

Biography

Sisters Caitlin and Sid form the duo Neoni, blending alternative pop and electronic music. Since 2020, they have released two albums, "Wars In A Wonderland" in 2021 and "ALL MY FAVORITE MONSTERS" in 2022, accumulating over 1 billion streams on Spotify and over 10 billion views on viral TikTok songs like "DARKSIDE" and "Royalty." Their music continues to resonate with a global audience, promising more to come from Neoni. Follow their playlists "This Is Neoni" and "NEONI - collection" for updates and visit NeoniMusic.com for more information.

Neoni Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Neoni resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, INDIA. The demographic is female-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 26,151 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with SpeedPaint, Five Nights at Freddy's, Pro Tools maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Neoni score 0.32%Low bucket.
Brand: SpeedPaintBrand: Five Nights at Freddy'sBrand: Pro Tools
Followers:1,688,881
Engagements:5,428
Rate:0.3%
Posts:1,794
Views:42,701
Avg Likes:5,003
Avg Comments:365
Avg Views:42,701

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,688,881 · Engagements 5,428 · Rate 0.3%
Posts 1,794 · Views 42,701 · Avg Likes 5,003 · Avg Comments 365 · Avg Views 42,701
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 27%
13-17: 9%
35-44: 6%
Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split Female: 51%
Male: 49%
Non-binary/Other: 0%
Skews female (51%)
Top Countries UNITED STATES (22%)
BRAZIL (12%)
INDIA (6%)
INDONESIA (5%)
CHILE (4%)
Top regions: UNITED STATES (22%), BRAZIL (12%), INDIA (6%)
Platform Engagement Instagram: 1,771 avg likes/post · Tiktok: 16,550 avg views/post · Youtube: 26,151 avg views/post Best reach: Youtube 26,151 avg views; best engagement: Instagram 1,771 avg likes

Top Brand Affinities

SpeedPaint
Score: 8.44
Five Nights at Freddy's
Score: 8.23
Pro Tools
Score: 7.53
Borderlands
Score: 7.47
The Witcher
Score: 5.65
Ableton
Score: 5.40
DeviantArt
Score: 5.12
NBC
Score: 3.88
Cartoon Network
Score: 3.66
BBC
Score: 3.18
Columbia Pictures
Score: 2.74
Call of Duty
Score: 2.49
Brand Category Score
SpeedPaint 8.44
Five Nights at Freddy's 8.23
Pro Tools 7.53
Borderlands 7.47
The Witcher 5.65
Ableton 5.40
DeviantArt 5.12
NBC 3.88
Cartoon Network 3.66
BBC 3.18
Columbia Pictures 2.74
Call of Duty 2.49
NHL 2.47
musical.ly 2.41
Transformers 2.13
Paramount Pictures 2.08
League of Legends 2.04
AMC 2.00
Target 1.94
CBS Television Studios 1.93
Ubisoft 1.83
Showtime 1.80
CBS 1.78
Pandora 1.67
Spotify Music 1.65
Pokemon Go 1.65
NYX Cosmetics 1.64
Airbnb 1.45
Pixar 1.43
Coachella 1.38
Guess 1.36
Microsoft 1.34
HBO 1.33
Urban Decay Cosmetics 1.33
OREO 1.32
Red Bull 1.30
Lego 1.30
Beats Electronics 1.29
Costco 1.29
Nikon 1.26
Polaroid 1.25
SoundCloud 1.24
Grand Theft Auto 1.23
shein 1.23
WWE 1.23
Yamaha 1.20
Snapseed 1.12
Walmart 1.10
Subaru 1.08
Walt Disney 1.07

Official Profiles

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Artist: Neoni

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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