Nelson Velásquez Brand Affinity ranks highest Bodytech at 18.53% . Very Strong. Score DMDB 54.55% | Fanbase 42.02%

Nelson Velásquez — pop artist from CO.

Singer was born on [birthdate] and has pursued a career in music with a passion for the craft. With a focus on authenticity and dedication to their art, Singer…

Nelson Velásquez

Established

Country: CO | Gender: male | Artist ID: 11e81bcd-f2d7-3532-bd30-a0369fe50396

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Genres

popmusica popular colombianaasian poplatinlatinvallenatovallenato modernoother latin musiccumbia

Influential: 54.55% Fanbase: 42.02% Trending: 60.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 18.53% • Very Strong

As of 2025-09-09

1,505,741

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.55% | Fanbase 42.02% | Trending 60.81% | CAREER STAGE: MID_LEVEL

Biography

Singer was born on [birthdate] and has pursued a career in music with a passion for the craft. With a focus on authenticity and dedication to their art, Singer continues to create and perform music that resonates with audiences.

Report Date: 2025-09-09

Nelson Velásquez engages 25-34 & 18-24 audiences with repeatable results in COLOMBIA, ECUADOR, VENEZUELA. The fan base skews heavily male (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,938,325 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Bodytech, Movistar, Arri, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nelson Velásquez score 1.10% — Moderate bucket.

Brand: BodytechBrand: MovistarBrand: Arri

Followers:1,505,741

Engagements:16,624

Rate:1.1%

Posts:3,076

Avg Likes:15,146

Avg Comments:395

Avg Views:3,980,525

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,505,741 · Engagements 16,624 · Rate 1.1% Posts 3,076 · Views 3,980,525 · Avg Likes 15,146 · Avg Comments 395 · Avg Views 3,980,525	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 40% 35-44: 14% 13-17: 3%	Largest: 25-34 (40%); next: 18-24 (40%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	COLOMBIA (47%) ECUADOR (15%) VENEZUELA (14%) UNITED STATES (8%) MEXICO (4%)	Top regions: COLOMBIA (47%), ECUADOR (15%), VENEZUELA (14%)
Platform Engagement	Instagram: 1,914 avg likes/post · Tiktok: 42,200 avg views/post · Youtube: 3,938,325 avg views/post	Best reach: Youtube 3,938,325 avg views; best engagement: Youtube 11,899 avg likes

Top Brand Affinities

Bodytech

Score: 18.53

Movistar

Score: 14.78

Arri

Score: 13.47

LATAM

Score: 11.15

Suavecito

Score: 8.42

VidaSana

Score: 7.20

Daewoo

Score: 5.88

Cafecito

Score: 4.37

Smirnoff

Score: 3.55

Herbalife

Score: 1.90

Renault

Score: 1.72

Mazda

Score: 1.72

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Top Brand Affinities

Brand	Category	Score
Bodytech		18.53
Movistar		14.78
Arri		13.47
LATAM		11.15
Suavecito		8.42
VidaSana		7.20
Daewoo		5.88
Cafecito		4.37
Smirnoff		3.55
Herbalife		1.90
Renault		1.72
Mazda		1.72
Pic Collage		1.54
FOREX		1.52
Toyota		1.43
Yamaha		1.37
Huawei		1.31
Sony		1.24
Mitsubishi Motors		1.20
Guess		1.16
Bellagio		1.15
BBC		1.15
Versace		1.14
Pepsi		1.14
Chevrolet		1.07
Red Bull		1.06
musical.ly		1.01
FIFA		1.00
Hyundai		0.97
Lamborghini		0.95
Spotify Music		0.94
Pandora		0.88
Marvel		0.80
Canon		0.78
Rolex		0.76
Adidas		0.76
Honda		0.72
Samsung Group		0.71
Tommy Hilfiger		0.71
Coca-Cola		0.70
Suzuki		0.70
Ford		0.65
Louis Vuitton		0.64
Nikon		0.63
National Geographic		0.61
Nissan		0.61
McDonald's		0.61
Prada		0.59
Polaroid		0.59
GoPro		0.57