Nelly Furtado

Nelly Furtado — pop artist from CA.

Nelly Furtado, an iconic musician with over 20 billion streams and 35 million albums sold globally, has shaped pop music with her innovative songwriting and…

Influence: 78.58% Fanbase: 70.21% Trending: 82.77% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 4.89% • Very Strong

As of 2025-08-16

6,273,176

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 20:32:29 UTC

Genres

popdance poppopcanadian popmainstream pophip-hop & rappop raplatincanadian latin

Biography

Nelly Furtado, an iconic musician with over 20 billion streams and 35 million albums sold globally, has shaped pop music with her innovative songwriting and distinct "Nelly sound." Her accolades include Grammy and Latin Grammy Awards, 10 JUNO Awards, and Multi-Platinum certifications, solidifying her status as a music industry powerhouse. With three #1 hits on the Billboard Hot 100 and sold-out arena shows worldwide, Furtado continues to captivate audiences and influence culture with her musical prowess.

Top Brand Affinities

Report Date: 2025-08-16

Nelly Furtado engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, INDIA. The fan base skews male-leaning (51%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (207,300 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Movistar, Pull&Bear, NBC, indicating authentic resonance in Merchandise collaborations with fashion brands, Exclusive album bundles with streaming services, VIP concert experiences. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nelly Furtado score 0.44% — Low bucket.

Brand: MovistarBrand: Pull&BearBrand: NBC Product: Merchandise collaborations with fashion brandsProduct: Exclusive album bundles with streaming servicesProduct: VIP concert experiences

Followers:6,273,176

Engagements:27,627

Rate:0.4%

Posts:713

Avg Likes:26,890

Avg Comments:589

Avg Views:228,670

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,273,176 · Engagements 27,627 · Rate 0.4% Posts 713 · Views 228,670 · Avg Likes 26,890 · Avg Comments 589 · Avg Views 228,670	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (18%) BRAZIL (14%) INDIA (4%) UNITED KINGDOM (4%) RUSSIA (3%)	Top regions: UNITED STATES (18%), BRAZIL (14%), INDIA (4%)
Platform Engagement	Instagram: 19,629 avg likes/post · Tiktok: 207,300 avg views/post · Youtube: 21,370 avg views/post	Best reach: Tiktok 207,300 avg views; best engagement: Instagram 19,629 avg likes

Top Brand Affinities

Movistar

Score: 4.89

Pull&Bear

Score: 4.37

NBC

Score: 4.32

MTV

Score: 4.09

iHeartRadio Music Awards

Score: 3.93

Mortal Kombat

Score: 3.49

Summit Entertainment

Score: 3.12

Marc Jacobs

Score: 3.06

Nickelodeon

Score: 3.01

ESPN

Score: 2.99

NHL

Score: 2.98

Columbia Pictures

Score: 2.90

Recommendations

Products & Services

Merchandise collaborations with fashion brands
Exclusive album bundles with streaming services
VIP concert experiences
Music-themed beauty products
Collaborative playlists with influencers
Limited edition vinyl releases
Interactive online concerts
Fan club memberships with exclusive content

Marketing Angles

Highlight her Grammy-winning status to attract music lovers
Leverage her multicultural background for global campaigns
Engage younger audiences through TikTok challenges
Create nostalgic content for fans of early 2000s pop
Promote her unique sound through genre-blending playlists
Utilize her social media presence for direct fan engagement

Content Themes

Behind-the-scenes of music production
Personal stories about her musical journey
Collaborations with other artists
Fan shoutouts and interactions
Live Q&A sessions on social media
Music video teasers and previews

Partnership Brands

Spotify
Apple Music
H&M
Urban Outfitters
MTV
Coachella
Fenty Beauty
Lollapalooza
Warner Bros
Vogue
Marc Jacobs
HBO
Dolce & Gabbana
Budweiser
Guess
Forever 21
Polaroid
SoundCloud
Beats Electronics
Nike

Brand	Category	Score
Movistar		4.89
Pull&Bear		4.37
NBC		4.32
MTV		4.09
iHeartRadio Music Awards		3.93
Mortal Kombat		3.49
Summit Entertainment		3.12
Marc Jacobs		3.06
Nickelodeon		3.01
ESPN		2.99
NHL		2.98
Columbia Pictures		2.90
GAP		2.84
Urban Outfitters		2.83
Cafecito		2.76
Lollapalooza		2.68
Bershka		2.67
Fenty beauty		2.55
Spotify Music		2.54
TOM FORD		2.52
Hennessy		2.52
Coachella		2.49
Warner Bros		2.37
Moschino		2.32
Vogue		2.27
Paramount Pictures		2.27
Kylie Cosmetics		2.23
Tomorrowland		2.19
ASOS		2.18
Lacoste		2.16
Snoopy And The Peanuts Gang		2.12
Showtime		2.12
AMC		2.11
Beats Electronics		2.11
Dolce & Gabbana		2.09
HBO		2.01
Fendi		2.00
Timberland		1.99
SoundCloud		1.95
Armani		1.93
Budweiser		1.93
Los Angeles Lakers		1.91
Hollister Co		1.91
Polaroid		1.91
Bellagio		1.89
Versace		1.88
Kodak		1.87
Forever 21		1.87
Guess		1.79
Star Wars		1.79

Official Profiles

Artist: Nelly Furtado

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 13:16:21	Maneater (Album Version)	Jump	Halle (Saale), DE	201
2025-08-22 13:14:38	Say It Right - Acoustic	Radio Expres	Bratislava, SK	180
2025-08-22 13:10:15	I'm Like a Bird	Radio Arabella	Vienna, AT	234
2025-08-22 13:04:46	Who Wants to Be Alone	Rádio Guadiana	Vila Real de Santo António, PT	13
2025-08-22 13:04:29	Say It Right - Acoustic	Radio CDL 102.9 FM	Belo Horizonte, BR	207
2025-08-22 12:58:08	Say It Right - Acoustic	Hit FM	Madrid, ES	121
2025-08-22 12:55:06	Doing Nothin'	Discoradio	Lombardy, IT	180
2025-08-22 12:53:29	All Good Things (Come to an End)	Radio 7	Stuttgart, DE	204
2025-08-22 12:53:28	Say It Right - Acoustic	Kiss FM	Almere, NL	145
2025-08-22 12:52:14	Promiscuous	Kiss	Helsinki, FI	65