Nelly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
10,662,001
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:51:37 UTC
Genres
Biography
Moving to St. Louis at a young age, Nelly initially found success with the group the St. Lunatics before pursuing a solo career. His debut album, "Country Grammar" (2000), marked the beginning of a string of chart-topping hits, including "Hot in Herre" and "Dilemma." Over the years, Nelly continued to release successful albums and collaborate with various artists, showcasing his versatility and enduring popularity in the music industry.
Nelly speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (164,300 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, WNBA, True Religion, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,662,001 · Engagements 14,898 · Rate 0.1% Posts 3,093 · Views 174,815 · Avg Likes 13,656 · Avg Comments 516 · Avg Views 174,815 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 35% 35-44: 8% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (35%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (14%) UNITED KINGDOM (5%) NIGERIA (4%) CANADA (3%) |
Top regions: UNITED STATES (29%), BRAZIL (14%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 7,743 avg likes/post · Tiktok: 164,300 avg views/post · Youtube: 10,515 avg views/post | Best reach: Tiktok 164,300 avg views; best engagement: Instagram 7,743 avg likes |
Top Brand Affinities
Live Nation
WNBA
True Religion
REVOLVE
Amazon Music
Gerber
Barbie
Macy's
MISSGUIDED
iHeartRadio Music Awards
Hennessy
Tory Burch
| Brand | Category | Score |
|---|---|---|
| Live Nation | 23.17 | |
| WNBA | 15.11 | |
| True Religion | 12.92 | |
| REVOLVE | 10.60 | |
| Amazon Music | 10.41 | |
| Gerber | 7.00 | |
| Barbie | 6.92 | |
| Macy's | 6.67 | |
| MISSGUIDED | 6.38 | |
| iHeartRadio Music Awards | 6.16 | |
| Hennessy | 6.07 | |
| Tory Burch | 5.97 | |
| Steve Madden | 5.87 | |
| ULTA Beauty | 5.81 | |
| Coach | 5.50 | |
| FashionNova | 5.48 | |
| American Airlines | 5.16 | |
| CNN | 4.99 | |
| Kroger | 4.80 | |
| boohoo | 4.75 | |
| Chick-fil-A | 4.59 | |
| Verizon | 4.56 | |
| ESPN | 4.30 | |
| Los Angeles Lakers | 4.30 | |
| Timberland | 4.14 | |
| Margaritaville | 4.09 | |
| BALMAIN | 4.06 | |
| OLD NAVY | 3.89 | |
| NORDSTROM | 3.86 | |
| Lululemon Athletica | 3.80 | |
| MTV | 3.80 | |
| UGG | 3.79 | |
| Busch | 3.42 | |
| NBC | 3.31 | |
| Marc Jacobs | 3.25 | |
| Nickelodeon | 3.20 | |
| NARS Cosmetics | 3.07 | |
| NFL | 3.05 | |
| NBA | 3.04 | |
| Walmart | 2.99 | |
| Urban Outfitters | 2.98 | |
| Beats Electronics | 2.98 | |
| Fendi | 2.98 | |
| Dolce & Gabbana | 2.98 | |
| TOM FORD | 2.97 | |
| SoundCloud | 2.94 | |
| Philips | 2.93 | |
| Sneakerhead | 2.84 | |
| Kodak | 2.84 | |
| shein | 2.84 |
Official Profiles
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LoginArtist: Nelly
The map shows every radio station that aired Nelly today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 33,266,240
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
22,537,440 | 67.75% |
| [+] |
Pandora |
4,181,642 | 12.57% |
| [+] |
Last.fm |
3,289,679 | 9.89% |
| [+] |
Audiomack |
3,254,008 | 9.78% |
| [+] |
Jiosaavn |
3,471 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:30 UTC | Teddy Swims, Nelly, Zara Larsson, Shinedown, Ravyn Lenae, Reneé Rapp, Jackson Wang, Jessie Murph, Audrey Hobert, Jingle Ball, iHeartRadio Jingle Ball | Allstate Arena | Rosemont, United States | |
| 2025-12-10 03:30 UTC | Nelly, Zara Larsson, Shinedown, Ravyn Lenae, Conan Gray, BigXthaPlug, Jessie Murph, Rachel Chinouriri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | Little Caesars Arena | Detroit, United States | |
| 2025-12-13 03:00 UTC | Ed Sheeran, Alex Warren, Laufey, Nelly, Zara Larsson, Myles Smith, Ravyn Lenae, Conan Gray, BigXthaPlug, Reneé Rapp, Monsta X, Jessie Murph, Jingle Ball, iHeartRadio Jingle Ball | Madison Square Garden | New York, United States | |
| 2025-12-17 03:30 UTC | Olivia Dean, Alex Warren, Laufey, Nelly, Zara Larsson, AJR, Shinedown, Jelly Roll, Myles Smith, Conan Gray, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Capital One Arena | Washington, United States | |
| 2025-12-19 03:30 UTC | Kehlani, Nelly, Mariah the Scientist, Lil Jon, BigXthaPlug, Jermaine Dupri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | State Farm Arena | Atlanta, United States | |
| 2025-12-21 03:30 UTC | Kehlani, Nelly, Zara Larsson, Machine Gun Kelly, BigXthaPlug, Monsta X, Feid, Jingle Ball, iHeartRadio Jingle Ball, mgk | Kaseya Center | Miami, United States |
