Nelly Brand Affinity ranks highest Live Nation at 23.17% . Very Strong. Score DMDB 78.24% | Fanbase 74.99%

Nelly — pop artist from US.

Nelly, born Cornell Iral Haynes, Jr., is a rapper known for his crossover appeal. He gained recognition with hits like "Country Grammar (Hot...)" in 2000,…

Nelly

Superstar

Country: US | Gender: male | Artist ID: 11e81bbd-b2f8-1f0e-b302-a0369fe50396

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Genres

popdance popr&b, funk & soulurban contemporarycontemporary r&bhip-hop & raphip hoppop raprapsouthern hip hophip-hop/rapst louis rapcontemporary hip hop

Influential: 78.24% Fanbase: 74.99% Trending: 79.87%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.17% • Very Strong

As of 2025-09-09

10,622,001

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.24% | Fanbase 74.99% | Trending 79.87% | CAREER STAGE: SUPERSTAR

Biography

Nelly, born Cornell Iral Haynes, Jr., is a rapper known for his crossover appeal. He gained recognition with hits like "Country Grammar (Hot...)" in 2000, leading to a successful career with multiple Top Ten albums and Grammy-winning singles. Nelly's unique style, influenced by his upbringing in St. Louis, Missouri, blends country and street elements, setting him apart in the rap scene.

Moving to St. Louis at a young age, Nelly initially found success with the group the St. Lunatics before pursuing a solo career. His debut album, "Country Grammar" (2000), marked the beginning of a string of chart-topping hits, including "Hot in Herre" and "Dilemma." Over the years, Nelly continued to release successful albums and collaborate with various artists, showcasing his versatility and enduring popularity in the music industry.

Report Date: 2025-09-09

Nelly speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (615,824 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, WNBA, True Religion, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nelly score 0.33% — Low bucket.

Brand: Live NationBrand: WNBABrand: True Religion

Followers:10,622,001

Engagements:34,676

Rate:0.3%

Posts:3,093

Avg Likes:32,656

Avg Comments:1,152

Avg Views:780,124

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,622,001 · Engagements 34,676 · Rate 0.3% Posts 3,093 · Views 780,124 · Avg Likes 32,656 · Avg Comments 1,152 · Avg Views 780,124	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 37% 35-44: 9% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (28%) BRAZIL (12%) UNITED KINGDOM (4%) NIGERIA (4%) CANADA (3%)	Top regions: UNITED STATES (28%), BRAZIL (12%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 7,743 avg likes/post · Tiktok: 164,300 avg views/post · Youtube: 615,824 avg views/post	Best reach: Youtube 615,824 avg views; best engagement: Youtube 19,274 avg likes

Top Brand Affinities

Live Nation

Score: 23.17

WNBA

Score: 15.11

True Religion

Score: 12.92

REVOLVE

Score: 10.60

Amazon Music

Score: 10.41

Gerber

Score: 7.00

Barbie

Score: 6.92

Macy's

Score: 6.67

MISSGUIDED

Score: 6.38

iHeartRadio Music Awards

Score: 6.16

Hennessy

Score: 6.07

Tory Burch

Score: 5.97

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Top Brand Affinities

Brand	Category	Score
Live Nation		23.17
WNBA		15.11
True Religion		12.92
REVOLVE		10.60
Amazon Music		10.41
Gerber		7.00
Barbie		6.92
Macy's		6.67
MISSGUIDED		6.38
iHeartRadio Music Awards		6.16
Hennessy		6.07
Tory Burch		5.97
Steve Madden		5.87
ULTA Beauty		5.81
Coach		5.50
FashionNova		5.48
American Airlines		5.16
CNN		4.99
Kroger		4.80
boohoo		4.75
Chick-fil-A		4.59
Verizon		4.56
ESPN		4.30
Los Angeles Lakers		4.30
Timberland		4.14
Margaritaville		4.09
BALMAIN		4.06
OLD NAVY		3.89
NORDSTROM		3.86
Lululemon Athletica		3.80
MTV		3.80
UGG		3.79
Busch		3.42
NBC		3.31
Marc Jacobs		3.25
Nickelodeon		3.20
NARS Cosmetics		3.07
NFL		3.05
NBA		3.04
Walmart		2.99
Urban Outfitters		2.98
Beats Electronics		2.98
Fendi		2.98
Dolce & Gabbana		2.98
TOM FORD		2.97
SoundCloud		2.94
Philips		2.93
Sneakerhead		2.84
Kodak		2.84
shein		2.84