Ñejo

Ñejo

Country: PR | Gender: male

Influence: 60.87% Fanbase: 57.14% Trending: 62.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 40.70% • Very Strong

As of 2025-09-09

6,821,897

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:50 UTC

Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton flowperreourbano latino

Biography

Reggaeton artist Ñejo, born Carlos Daniel Crespo Planas in 1975 in Ponce, Puerto Rico, adopted his childhood nickname for his music career. Prior to his solo work, he gained popularity as one half of the duo Ñejo y Dálmata, releasing music from the mid-2000s and achieving success with their debut album, "Broke and Famous," in 2007. Ñejo transitioned to solo projects with his first independent album, "Yo Soy la Fama," in 2014, exploring a diverse range of musical styles that incorporated elements of pop and R&B influences.

Ñejo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ñejo performs best with fans in the 18-24 range, concentrated in COLOMBIA, ECUADOR, SPAIN. Audience composition is heavily male (77%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 730,128 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward La Perla, Andis, Barber Shop Connect, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ñejo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ñejo score 0.41%Low bucket.
Brand: La PerlaBrand: AndisBrand: Barber Shop Connect
Followers:6,821,897
Engagements:28,230
Rate:0.4%
Posts:20,002
Views:730,128
Avg Likes:27,602
Avg Comments:423
Avg Views:730,128

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,821,897 · Engagements 28,230 · Rate 0.4%
Posts 20,002 · Views 730,128 · Avg Likes 27,602 · Avg Comments 423 · Avg Views 730,128
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 63%
25-34: 27%
13-17: 6%
35-44: 4%
Largest: 18-24 (63%); next: 25-34 (27%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries COLOMBIA (32%)
ECUADOR (12%)
SPAIN (8%)
UNITED STATES (7%)
CHILE (7%)
Top regions: COLOMBIA (32%), ECUADOR (12%), SPAIN (8%)
Platform Engagement Instagram: 5,957 avg likes/post · Youtube: 730,128 avg views/post Best reach: Youtube 730,128 avg views; best engagement: Youtube 21,645 avg likes

Top Brand Affinities

La Perla
Score: 40.70
Andis
Score: 14.58
Barber Shop Connect
Score: 11.88
Movistar
Score: 9.82
Suavecito
Score: 9.65
Amazon Music
Score: 9.05
American Airlines
Score: 8.01
Pioneer
Score: 6.64
Amway
Score: 4.99
Cafecito
Score: 3.79
Acura
Score: 3.75
VidaSana
Score: 3.67
Brand Category Score
La Perla 40.70
Andis 14.58
Barber Shop Connect 11.88
Movistar 9.82
Suavecito 9.65
Amazon Music 9.05
American Airlines 8.01
Pioneer 6.64
Amway 4.99
Cafecito 3.79
Acura 3.75
VidaSana 3.67
Monster Beverage 3.35
Sneakerhead 3.27
Los Angeles Lakers 2.55
Beats Electronics 2.50
SoundCloud 2.31
Tomorrowland 2.30
MTV 2.29
musical.ly 2.25
Scion 2.14
Timberland 2.06
Busch 2.05
Bugatti 1.94
Spotify Music 1.94
Dolce & Gabbana 1.93
Jack Daniels 1.80
Lamborghini 1.78
Lacoste 1.72
FIFA 1.70
Versace 1.70
Yamaha 1.65
Ferrari 1.65
Reebok 1.64
Pepsi 1.62
Puma 1.61
Sprite 1.59
Mazda 1.52
NBA 1.52
Polo Ralph Lauren 1.51
Adidas 1.49
Nike 1.44
Guess 1.40
Mitsubishi Motors 1.38
Suzuki 1.34
Balenciaga 1.33
Herbalife 1.29
Tesla Motors 1.28
Lexus 1.26
Sony 1.26

Official Profiles

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Artist: Ñejo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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