Ñejo Brand Affinity ranks highest La Perla at 40.70% . Very Strong. Score DMDB 60.87% | Fanbase 57.14%

Ñejo — hip-hop & rap artist from PR.

Reggaeton artist Ñejo, born Carlos Daniel Crespo Planas in 1975 in Ponce, Puerto Rico, adopted his childhood nickname for his music career. Prior to his solo…

Ñejo

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bd2-f368-5666-9400-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton flowperreourbano latino

Influential: 60.87% Fanbase: 57.14% Trending: 62.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 40.70% • Very Strong

As of 2025-09-09

6,821,897

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.87% | Fanbase 57.14% | Trending 62.73% | CAREER STAGE: MAINSTREAM

Biography

Reggaeton artist Ñejo, born Carlos Daniel Crespo Planas in 1975 in Ponce, Puerto Rico, adopted his childhood nickname for his music career. Prior to his solo work, he gained popularity as one half of the duo Ñejo y Dálmata, releasing music from the mid-2000s and achieving success with their debut album, "Broke and Famous," in 2007. Ñejo transitioned to solo projects with his first independent album, "Yo Soy la Fama," in 2014, exploring a diverse range of musical styles that incorporated elements of pop and R&B influences.

Report Date: 2025-09-09

Ñejo performs best with fans in the 18-24 range, concentrated in COLOMBIA, ECUADOR, SPAIN. Audience composition is heavily male (77%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 730,128 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward La Perla, Andis, Barber Shop Connect, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ñejo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ñejo score 0.41% — Low bucket.

Brand: La PerlaBrand: AndisBrand: Barber Shop Connect

Followers:6,821,897

Engagements:28,230

Rate:0.4%

Posts:20,002

Avg Likes:27,602

Avg Comments:423

Avg Views:730,128

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,821,897 · Engagements 28,230 · Rate 0.4% Posts 20,002 · Views 730,128 · Avg Likes 27,602 · Avg Comments 423 · Avg Views 730,128	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 27% 13-17: 6% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (27%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	COLOMBIA (32%) ECUADOR (12%) SPAIN (8%) UNITED STATES (7%) CHILE (7%)	Top regions: COLOMBIA (32%), ECUADOR (12%), SPAIN (8%)
Platform Engagement	Instagram: 5,957 avg likes/post · Youtube: 730,128 avg views/post	Best reach: Youtube 730,128 avg views; best engagement: Youtube 21,645 avg likes

Top Brand Affinities

La Perla

Score: 40.70

Andis

Score: 14.58

Barber Shop Connect

Score: 11.88

Movistar

Score: 9.82

Suavecito

Score: 9.65

Amazon Music

Score: 9.05

American Airlines

Score: 8.01

Pioneer

Score: 6.64

Amway

Score: 4.99

Cafecito

Score: 3.79

Acura

Score: 3.75

VidaSana

Score: 3.67

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Top Brand Affinities

Brand	Category	Score
La Perla		40.70
Andis		14.58
Barber Shop Connect		11.88
Movistar		9.82
Suavecito		9.65
Amazon Music		9.05
American Airlines		8.01
Pioneer		6.64
Amway		4.99
Cafecito		3.79
Acura		3.75
VidaSana		3.67
Monster Beverage		3.35
Sneakerhead		3.27
Los Angeles Lakers		2.55
Beats Electronics		2.50
SoundCloud		2.31
Tomorrowland		2.30
MTV		2.29
musical.ly		2.25
Scion		2.14
Timberland		2.06
Busch		2.05
Bugatti		1.94
Spotify Music		1.94
Dolce & Gabbana		1.93
Jack Daniels		1.80
Lamborghini		1.78
Lacoste		1.72
FIFA		1.70
Versace		1.70
Yamaha		1.65
Ferrari		1.65
Reebok		1.64
Pepsi		1.62
Puma		1.61
Sprite		1.59
Mazda		1.52
NBA		1.52
Polo Ralph Lauren		1.51
Adidas		1.49
Nike		1.44
Guess		1.40
Mitsubishi Motors		1.38
Suzuki		1.34
Balenciaga		1.33
Herbalife		1.29
Tesla Motors		1.28
Lexus		1.26
Sony		1.26