Nego do Borel

Nego do Borel — pop artist from BR.

Nego do Borel, a 25-year-old artist from Rio de Janeiro, is a prominent figure in the funk pop genre. Growing up in his namesake community, Nego worked odd…

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bcc-80a3-8fe8-a7fe-a0369fe50396

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Genres

popfunk popasian popr&b, funk & soulfunk cariocafunk ostentacaofunk das antigas

Influential: 60.66% Fanbase: 51.92% Trending: 65.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

3,865,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.66% | Fanbase 51.92% | Trending 65.02% | CAREER STAGE: MAINSTREAM

Biography

Nego do Borel, a 25-year-old artist from Rio de Janeiro, is a prominent figure in the funk pop genre. Growing up in his namesake community, Nego worked odd jobs before pursuing a career in music at the age of 18.

His breakthrough came with the hit "Não Me Deixe Sozinho," which garnered over 40 million views and was featured in the TV show Malhação. Nego's third album, "Nego Resolve," released in 2015, included successful tracks like "Janela Aberta" and "Pretinha Vou Te Confessar," further solidifying his popularity in the Brazilian music scene.

Collaborations such as "Você Partiu Meu Coração" with Anitta and Wesley Safadão have propelled Nego to international recognition, with the song achieving diamond certification and over 200 million views. With a strong presence on streaming platforms, Nego continues to release music that resonates with audiences, including recent hits like "Eu vacilei, mas eu te amo" and "Contatinho" featuring Luan Santana.

Report Date: 2025-09-09

Nego do Borel draws 18-24 & 25-34 audiences and holds attention in BRAZIL, PORTUGAL, ANGOLA. The skew is female-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 926,200 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nego do Borel score 1.40% — Moderate bucket.

Followers:3,865,200

Engagements:53,926

Rate:1.4%

Posts:153

Avg Likes:49,066

Avg Comments:1,485

Avg Views:1,049,081

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,865,200 · Engagements 53,926 · Rate 1.4% Posts 153 · Views 1,049,081 · Avg Likes 49,066 · Avg Comments 1,485 · Avg Views 1,049,081	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 7% 35-44: 7%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	BRAZIL (89%) PORTUGAL (3%) ANGOLA (1%) UNITED STATES (1%) BOLIVIA (1%)	Top regions: BRAZIL (89%), PORTUGAL (3%), ANGOLA (1%)
Platform Engagement	Tiktok: 926,200 avg views/post · Youtube: 122,881 avg views/post	Best reach: Tiktok 926,200 avg views; best engagement: Tiktok 44,550 avg likes