Neeti Mohan Brand Affinity ranks highest Infosys at 16.89% . Very Strong. Score DMDB 65.66% | Fanbase 62.23%

Neeti Mohan — pop artist from IN.

Neeti Mohan, a vocalist from Delhi, gained recognition in Bollywood and as a judge on Indian TV singing competitions. In 2003, she joined the vocal group Aasma…

Neeti Mohan

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bc0-1f55-75dc-9a71-a0369fe50396

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Genres

popdesi poppopasianfilmimodern bollywoodbollywoodmiddle easternsufi

Influential: 65.66% Fanbase: 62.23% Trending: 67.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 16.89% • Very Strong

As of 2025-09-09

4,226,522

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.66% | Fanbase 62.23% | Trending 67.38% | CAREER STAGE: MAINSTREAM

Biography

Neeti Mohan, a vocalist from Delhi, gained recognition in Bollywood and as a judge on Indian TV singing competitions. In 2003, she joined the vocal group Aasma after winning the TV show Popstars. Her playback song "Ishq Wala Love" from the film Student of the Year earned her the Filmfare RD Burman Award for New Music Talent. Mohan's collaboration "Tune Maari Entriyaan" was named the No. 8 song of 2014 by The Times of India. She has also performed songs for A. R. Rahman and participated in his greatest-hits concert at London's O2 arena. Mohan served as a coach on The Voice India Kids and The Voice India from 2016 to 2017. In 2020, she collaborated with the United Nations on the single "Shine Your Light (Song By Refugees)" featuring 24 young refugee musicians in India.

Report Date: 2025-09-09

Neeti Mohan cuts through with 18-24 & 25-34 audiences and consistency across INDIA, BANGLADESH, PAKISTAN. A heavily male (63%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 28,923 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Infosys, Sabyasachi Mukherjee, Maruti, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Neeti Mohan score 0.48% — Low bucket.

Brand: InfosysBrand: Sabyasachi MukherjeeBrand: Maruti

Followers:4,226,522

Engagements:20,150

Rate:0.5%

Posts:2,958

Avg Likes:20,125

Avg Comments:183

Avg Views:28,923

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,226,522 · Engagements 20,150 · Rate 0.5% Posts 2,958 · Views 28,923 · Avg Likes 20,125 · Avg Comments 183 · Avg Views 28,923	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 35-44: 6% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	INDIA (74%) BANGLADESH (9%) PAKISTAN (5%) UNITED STATES (3%) NEPAL (2%)	Top regions: INDIA (74%), BANGLADESH (9%), PAKISTAN (5%)
Platform Engagement	Instagram: 18,823 avg likes/post · Youtube: 28,923 avg views/post	Best reach: Youtube 28,923 avg views; best engagement: Instagram 18,823 avg likes

Top Brand Affinities

Infosys

Score: 16.89

Sabyasachi Mukherjee

Score: 15.93

Maruti

Score: 12.31

Mahindra

Score: 8.33

Bajaj

Score: 4.62

Selfiegram

Score: 4.15

musical.ly

Score: 3.53

Snapseed

Score: 3.21

Travelgram

Score: 2.84

National Geographic

Score: 2.74

A Game of Tones

Score: 2.69

FashionNova

Score: 2.53

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Top Brand Affinities

Brand	Category	Score
Infosys		16.89
Sabyasachi Mukherjee		15.93
Maruti		12.31
Mahindra		8.33
Bajaj		4.62
Selfiegram		4.15
musical.ly		3.53
Snapseed		3.21
Travelgram		2.84
National Geographic		2.74
A Game of Tones		2.69
FashionNova		2.53
Nikon		2.09
Geocaching		2.05
Canon		2.01
KTM		1.91
Armani		1.78
Gymshark		1.59
Puma		1.55
Rolex		1.50
Ray-Ban		1.48
KFC		1.43
Beats Electronics		1.41
Levi's		1.38
Zara		1.32
Huda Beauty		1.27
Sony		1.27
H&M		1.25
Harley-Davidson		1.24
Xiaomi		1.24
Adobe		1.21
WWE		1.16
Samsung Group		1.05
Marvel Entertainment		1.04
Suzuki		1.00
L'Oréal Paris		1.00
Tommy Hilfiger		0.98
FIFA		0.92
HBO		0.88
SheInside		0.86
Apple		0.84
The Olympic Games		0.82
McDonald's		0.82
Yamaha		0.80
Supreme		0.80
Lamborghini		0.79
Gucci		0.78
Ford		0.75
Toyota		0.74
Vogue		0.73