NCTS
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
302,100
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-28 22:38:32 UTC
Genres
Biography
Despite the convenience and accessibility of internet music, there are concerns about its impact on artists' income and the music industry as a whole. The shift from physical album sales to streaming has led to debates about fair compensation for artists, with streaming platforms often criticized for their low payout rates. Additionally, the ease of sharing and consuming music online has raised issues of copyright infringement and piracy, posing challenges for artists and record labels in protecting their intellectual property. As internet music continues to evolve, it remains a powerful tool for both artists and listeners, reshaping the way music is created, distributed, and enjoyed in the digital age.
NCTS is already in the conversation with 18-24 & 25-34 audiences in INDIA, UNITED STATES, BRAZIL. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (8,000 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 302,100 · Engagements 586 · Rate 0.2% Posts 337 · Views 9,647 · Avg Likes 526 · Avg Comments 33 · Avg Views 9,647 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 35-44: 6% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
INDIA (31%) UNITED STATES (8%) BRAZIL (8%) INDONESIA (7%) BANGLADESH (6%) |
Top regions: INDIA (31%), UNITED STATES (8%), BRAZIL (8%) |
| Platform Engagement | Tiktok: 1,647 avg views/post · Youtube: 8,000 avg views/post | Best reach: Youtube 8,000 avg views; best engagement: Youtube 473 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: NCTS
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















