NCT DREAM Brand Affinity ranks highest Style Nanda at 11.91% . Very Strong. Score DMDB 62.90% | Fanbase 72.88%

NCT DREAM — pop artist from KR.

NCT DREAM, a sub-group of the NCT brand, debuted in August 2016 with the single 'Chewing Gum'. Known for their diverse music range, including tracks like 'My…

NCT DREAM

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bcd-2daf-0c8a-b214-a0369fe50396

Find Artist

Genres

popk-popk-pop boy grouppopasian pop

Influential: 62.90% Fanbase: 72.88% Trending: 57.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 11.91% • Very Strong

As of 2025-09-09

20,477,459

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.90% | Fanbase 72.88% | Trending 57.91% | CAREER STAGE: MAINSTREAM

Biography

NCT DREAM, a sub-group of the NCT brand, debuted in August 2016 with the single 'Chewing Gum'. Known for their diverse music range, including tracks like 'My First and Last', 'We Young', 'GO', and 'We Go Up', the group captures a youthful essence through their performances and songs.

Recognized for their success, NCT DREAM received the 'Top Promising Group' Award at 'The 5th V Chart Awards' and were featured on Billboard's "21 Under 21: Music's Next Generation" list for three consecutive years. In 2021, their 1st LP 'Hot Sauce' achieved 'million seller' status within a week of release, reaching 'double million seller' status in 16 days and earning 'Platinum Album' status from QQ Music. Their subsequent repackage album 'Hello Future' contributed to their 'triple million seller' status, solidifying their position as a globally popular act.

Report Date: 2025-09-09

NCT DREAM indexes high with fans in the 18-24 range in INDONESIA, UNITED STATES, PHILIPPINES. The skew is heavily female (78%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 187,401 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Style Nanda, iHeartRadio Music Awards, Innisfree, making streetwear, music platforms, and lifestyle products a natural test bed. Choose NCT DREAM when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NCT DREAM score 1.65% — Moderate bucket.

Brand: Style NandaBrand: iHeartRadio Music AwardsBrand: Innisfree

Followers:20,477,459

Engagements:336,971

Rate:1.6%

Posts:6,058

Avg Likes:336,645

Avg Comments:1,916

Avg Views:187,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,477,459 · Engagements 336,971 · Rate 1.6% Posts 6,058 · Views 187,401 · Avg Likes 336,645 · Avg Comments 1,916 · Avg Views 187,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 18% 13-17: 15% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (18%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	INDONESIA (38%) UNITED STATES (10%) PHILIPPINES (6%) SOUTH KOREA (5%) THAILAND (5%)	Top regions: INDONESIA (38%), UNITED STATES (10%), PHILIPPINES (6%)
Platform Engagement	Instagram: 316,100 avg likes/post · Tiktok: 0 avg views/post · Youtube: 187,401 avg views/post	Best reach: Youtube 187,401 avg views; best engagement: Instagram 316,100 avg likes

Top Brand Affinities

Style Nanda

Score: 11.91

iHeartRadio Music Awards

Score: 6.59

Innisfree

Score: 6.42

Tiffany

Score: 4.59

Fila

Score: 2.63

Petronas

Score: 2.13

Polaroid

Score: 2.12

Snoopy And The Peanuts Gang

Score: 2.05

KFC

Score: 2.02

Lush

Score: 1.93

Tiffany & Co

Score: 1.79

Fujifilm

Score: 1.65

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Top Brand Affinities

Brand	Category	Score
Style Nanda		11.91
iHeartRadio Music Awards		6.59
Innisfree		6.42
Tiffany		4.59
Fila		2.63
Petronas		2.13
Polaroid		2.12
Snoopy And The Peanuts Gang		2.05
KFC		2.02
Lush		1.93
Tiffany & Co		1.79
Fujifilm		1.65
Yves Saint Laurent		1.58
H&M		1.48
Universal		1.42
Starbucks		1.41
Bershka		1.39
UNIQLO		1.37
CBS Television Studios		1.36
Pepsi		1.31
Costco		1.23
Forever 21		1.19
Pixar		1.17
IKEA		1.12
Reebok		1.11
CBS		1.09
OREO		1.01
Burberry		1.00
musical.ly		0.99
Pokemon		0.98
Walt Disney		0.96
McDonald's		0.91
Converse		0.90
Netflix		0.81
Marvel Entertainment		0.78
Gucci		0.71
Christian Dior		0.65
Vans		0.65
Marvel		0.64
Spotify Music		0.63
Samsung Group		0.57
Google		0.56
Coca-Cola		0.47
Adidas		0.47
Canon		0.46
MAC Cosmetics		0.45
Chanel		0.45
Apple		0.42
Star Wars		0.39
Zara		0.37