NCT 2020

NCT 2020 — pop artist from KR.

Formed by SM Entertainment, K-pop group NCT features multiple sub-units with rotating members based in international locations like Tokyo and Beijing. The…

Influence: 52.94% Fanbase: 42.75% Trending: 58.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kiehls • 5.79% • Very Strong

As of 2025-09-09

16,450,469

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:52:19 UTC

Genres

popk-pop

Biography

Formed by SM Entertainment, K-pop group NCT features multiple sub-units with rotating members based in international locations like Tokyo and Beijing. The group has achieved massive success with albums like NCT 2020 Resonance and 2021's Universe, topping charts in Korea and the U.S.

Over the years, NCT has seen various sub-units and member changes, with projects like NCT 2018 EMPATHY and NCT 2020 Resonance combining talents from different units. In 2023, NCT Dojaejung and NCT New Team were introduced, alongside member departures and solo endeavors. Their group reunion album, Golden Age, released in August 2023, reached top positions in Japan, Korea, and the U.S. charts.

Top Brand Affinities

Report Date: 2025-09-09

NCT 2020 speaks to 18-24 & 25-34 audiences with measurable traction in INDONESIA, UNITED STATES, THAILAND. Composition is heavily female (80%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (215,591 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Kiehls, Dunkin' Donuts, Yakult, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NCT 2020 score 1.31% — Moderate bucket.

Brand: KiehlsBrand: Dunkin' DonutsBrand: Yakult

Followers:16,450,469

Engagements:215,591

Rate:1.3%

Posts:5,580

Avg Likes:215,591

Avg Comments:812

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,450,469 · Engagements 215,591 · Rate 1.3% Posts 5,580 · Views 0 · Avg Likes 215,591 · Avg Comments 812 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 13% 35-44: 3%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDONESIA (25%) UNITED STATES (9%) THAILAND (8%) SOUTH KOREA (7%) BRAZIL (6%)	Top regions: INDONESIA (25%), UNITED STATES (9%), THAILAND (8%)
Platform Engagement	Instagram: 215,591 avg likes/post	best engagement: Instagram 215,591 avg likes

Top Brand Affinities

Kiehls

Score: 5.79

Dunkin' Donuts

Score: 5.66

Yakult

Score: 5.65

Innisfree

Score: 5.51

iHeartRadio Music Awards

Score: 5.27

Longchamp

Score: 4.35

Tiffany

Score: 3.97

Movistar

Score: 3.82

Tesco

Score: 2.72

Costco

Score: 2.36

Faber-Castell

Score: 2.31

Coachella

Score: 2.17

Brand	Category	Score
Kiehls		5.79
Dunkin' Donuts		5.66
Yakult		5.65
Innisfree		5.51
iHeartRadio Music Awards		5.27
Longchamp		4.35
Tiffany		3.97
Movistar		3.82
Tesco		2.72
Costco		2.36
Faber-Castell		2.31
Coachella		2.17
Dr. Martens		1.97
Pokemon Go		1.95
Snoopy And The Peanuts Gang		1.80
Polaroid		1.80
Petronas		1.75
Sunnies Studios		1.71
Chrysler		1.67
League of Legends		1.63
UNIQLO		1.62
Tiffany & Co		1.59
Sprite		1.55
New Balance		1.42
Universal		1.39
Bershka		1.36
musical.ly		1.31
Burberry		1.22
Spotify Music		1.13
BBC		1.11
Starbucks		1.07
Converse		1.06
H&M		1.01
Guess		1.01
Pokemon		0.96
SWAROVSKI		0.92
Walt Disney		0.91
Gucci		0.90
Yves Saint Laurent		0.89
Nintendo		0.84
IKEA		0.84
Puma		0.82
Christian Dior		0.82
SheInside		0.80
Vans		0.77
The Olympic Games		0.77
Marvel Entertainment		0.71
Activision Blizzard		0.70
Vogue		0.70
Pandora		0.65