Nazareth Brand Affinity ranks highest Ampeg at 62.36% . Very Strong. Score DMDB 63.25% | Fanbase 50.70%

Nazareth — rock artist from GB.

Formed in 1968, Scottish hard rock band Nazareth gained popularity in the late '70s with hits like "Love Hurts." The quartet, consisting of vocalist Dan…

Nazareth

Recognizable

Country: GB | Artist ID: 11e81bc0-b21e-cd00-9c8f-a0369fe50396

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Genres

rockrockalbum rockhard rockblues rockclassic rockmellow goldmetalmetal

Influential: 63.25% Fanbase: 50.70% Trending: 69.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 62.36% • Very Strong

As of 2025-09-09

21,023

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.25% | Fanbase 50.70% | Trending 69.53% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1968, Scottish hard rock band Nazareth gained popularity in the late '70s with hits like "Love Hurts." The quartet, consisting of vocalist Dan McCafferty, guitarist Manny Charlton, bassist Pete Agnew, and drummer Darrell Sweet, released their self-titled debut album in 1971 and achieved success with albums like Razamanaz (1973) and Hair of the Dog (1975), which sold over a million copies in the U.S.

In the late '70s, Nazareth added guitarist Zal Cleminson and later keyboardist John Locke to their lineup, but faced declining commercial success by the mid-'80s. After a hiatus, the band returned with albums like No Jive (1992) and Boogaloo (1999). Over the years, Nazareth continued to release new music, with their 24th studio album Tattooed on My Brain, featuring vocalist Carl Sentance, released in 2018 to mark their 50th anniversary as a band.

Report Date: 2025-09-09

Nazareth draws 45-64 & 35-44 audiences and holds attention in BRAZIL, UNITED STATES, RUSSIA. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 140,971 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ampeg, Live Nation, Warner Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nazareth score 4.72% — Very Strong bucket.

Brand: AmpegBrand: Live NationBrand: Warner Music

Followers:21,023

Engagements:993

Rate:4.7%

Posts:129

Avg Likes:903

Avg Comments:69

Avg Views:141,026

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,023 · Engagements 993 · Rate 4.7% Posts 129 · Views 141,026 · Avg Likes 903 · Avg Comments 69 · Avg Views 141,026	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 39% 35-44: 25% 25-34: 23% 18-24: 11%	Largest: 45-64 (39%); next: 35-44 (25%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	BRAZIL (27%) UNITED STATES (19%) RUSSIA (8%) CANADA (6%) UNITED KINGDOM (5%)	Top regions: BRAZIL (27%), UNITED STATES (19%), RUSSIA (8%)
Platform Engagement	Instagram: 451 avg likes/post · Tiktok: 55 avg views/post · Youtube: 140,971 avg views/post	Best reach: Youtube 140,971 avg views; best engagement: Instagram 451 avg likes

Top Brand Affinities

Ampeg

Score: 62.36

Live Nation

Score: 34.90

Warner Music

Score: 25.44

Sennheiser

Score: 21.97

Oldsmobile

Score: 18.01

MOOG

Score: 16.18

DeLorean Motor Company

Score: 15.94

Pro Tools

Score: 14.43

MTV

Score: 13.59

Amazon Music

Score: 12.55

Lucasfilm

Score: 11.77

Corona Extra

Score: 10.95

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Top Brand Affinities

Brand	Category	Score
Ampeg		62.36
Live Nation		34.90
Warner Music		25.44
Sennheiser		21.97
Oldsmobile		18.01
MOOG		16.18
DeLorean Motor Company		15.94
Pro Tools		14.43
MTV		13.59
Amazon Music		12.55
Lucasfilm		11.77
Corona Extra		10.95
Ableton		7.39
The Last of Us		7.38
Budweiser		7.16
Hasbro		7.13
Jack Daniels		6.30
Capcom		6.19
Chrysler		5.82
Tim Hortons		5.81
Nixon		5.73
iHeartRadio Music Awards		5.62
Spotify Music		5.43
Lollapalooza		5.24
Kickstarter		5.17
Pilsner Urquell		4.87
Mortal Kombat		4.85
Tesla Motors		4.67
Sega		4.61
Columbia Pictures		4.50
Harley-Davidson		4.38
Cadillac		4.29
Paramount Pictures		4.26
Itaipava		4.16
AMC		3.82
Guinness		3.72
Heineken		3.64
Transformers		3.58
Philips		3.53
Boeing		3.37
Snoopy And The Peanuts Gang		3.14
Star Wars		2.96
NBC		2.76
Monster Beverage		2.71
Warner Bros		2.65
Matrix		2.60
Nickelodeon		2.34
Chevrolet		2.21
Lego		2.19
HBO		2.13