Navy Blue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
234,578
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:44 UTC
Genres
Biography
Navy Blue indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (90%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 37,672 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Alien Workshop, DC Shoes, Marni, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Navy Blue when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 234,578 · Engagements 11,150 · Rate 4.8% Posts 80 · Views 37,672 · Avg Likes 11,126 · Avg Comments 340 · Avg Views 37,672 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 38% 35-44: 6% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (38%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (8%) CANADA (6%) SOUTH AFRICA (4%) BRAZIL (3%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (8%), CANADA (6%) |
| Platform Engagement | Instagram: 10,240 avg likes/post · Youtube: 37,672 avg views/post | Best reach: Youtube 37,672 avg views; best engagement: Instagram 10,240 avg likes |
Top Brand Affinities
Alien Workshop
DC Shoes
Marni
Jil Sander
Akai
Stüssy
SkateSpot
Supreme
Outfitgrid
Acne Studios
Maison Margiela
Arc'teryx
| Brand | Category | Score |
|---|---|---|
| Alien Workshop | 153.92 | |
| DC Shoes | 28.73 | |
| Marni | 25.64 | |
| Jil Sander | 24.97 | |
| Akai | 24.18 | |
| Stüssy | 24.07 | |
| SkateSpot | 23.26 | |
| Supreme | 22.99 | |
| Outfitgrid | 19.31 | |
| Acne Studios | 18.35 | |
| Maison Margiela | 17.90 | |
| Arc'teryx | 17.89 | |
| Volcom | 16.43 | |
| Stone Island | 16.02 | |
| A.P.C. | 14.67 | |
| JACQUEMUS | 13.88 | |
| Mixcloud | 13.61 | |
| Carhartt | 13.02 | |
| Ableton | 11.21 | |
| New Era | 11.18 | |
| Atmos | 10.87 | |
| Jean Paul Gaultier | 10.27 | |
| Alexander Wang | 10.17 | |
| Sneaker News | 9.65 | |
| Loewe | 9.26 | |
| The North Face | 9.14 | |
| Vivienne Westwood | 9.03 | |
| Vans | 8.83 | |
| Champion | 8.78 | |
| Lanvin | 8.27 | |
| Kodak | 8.12 | |
| Amazon Music | 7.77 | |
| Nice Kicks | 7.25 | |
| Converse | 7.18 | |
| Coach | 6.91 | |
| Foot Locker | 6.54 | |
| Kickstagram | 6.46 | |
| Clarks | 6.38 | |
| Miu Miu | 6.22 | |
| Leica | 5.76 | |
| New Balance | 5.59 | |
| Sole Collector | 5.51 | |
| SoundCloud | 5.48 | |
| Dr. Martens | 5.17 | |
| Sneakerhead | 5.14 | |
| Polo Ralph Lauren | 5.10 | |
| Timberland | 4.94 | |
| Alexander McQueen | 4.82 | |
| Ferragamo | 4.69 | |
| ASICS | 4.65 |
Official Profiles
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LoginArtist: Navy Blue
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Loyle Carner, Navy Blue | Metro City | Perth, Australia | |
| 2026-02-20 03:00 UTC | Loyle Carner, Navy Blue | Thalia Hall | Chicago, United States | |
| 2026-02-22 03:00 UTC | Loyle Carner, Navy Blue | HISTORY | Toronto, Canada | |
| 2026-02-23 04:00 UTC | Loyle Carner, Navy Blue | Beanfield Theatre | Montréal, Canada | |
| 2026-02-25 03:00 UTC | Loyle Carner, Navy Blue | Royale Boston | Boston, United States | |
| 2026-02-27 04:00 UTC | Loyle Carner, Navy Blue | The Fillmore | Washington, United States | |
| 2026-02-27 04:00 UTC | Loyle Carner, Navy Blue | The Fillmore Silver Spring | Silver Spring, United States | |
| 2026-02-28 03:00 UTC | Loyle Carner, Navy Blue | Brooklyn Paramount | New York, United States | |
| 2026-03-04 03:00 UTC | Loyle Carner, Navy Blue | The Regency Ballroom | San Francisco, United States | |
| 2026-03-06 03:00 UTC | Loyle Carner, Navy Blue | The Novo | Los Angeles, United States |
