Navaan Sandhu Brand Affinity ranks highest Mahindra at 13.16% . Very Strong. Score DMDB 58.90% | Fanbase 43.48%

Navaan Sandhu — pop artist from IN.

With a career spanning over a decade, "Destroy Every Label" emerged onto the music scene in 2008 with their debut album. The band, known for their unique blend…

Navaan Sandhu

Recognizable

Country: IN | Gender: male | Artist ID: 028f484c-eefb-11e8-96a4-549f35161576

Find Artist

Genres

popdesi poppunjabi popothersworldwide

Influential: 58.90% Fanbase: 43.48% Trending: 66.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 13.16% • Very Strong

As of 2025-09-09

2,132,437

Social Media Followers

As of 2025-09-09

00:05:57

Hours Airplay

As of 2025-09-08

Scores

Score: DMDB 58.90% | Fanbase 43.48% | Trending 66.62% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over a decade, "Destroy Every Label" emerged onto the music scene in 2008 with their debut album. The band, known for their unique blend of punk and electronic influences, quickly gained a following for their energetic live performances and thought-provoking lyrics. Over the years, they have released several albums and singles, solidifying their place in the alternative music landscape.

"Destroy Every Label" continues to tour regularly, captivating audiences with their dynamic sound and engaging stage presence. Their music has garnered critical acclaim and a dedicated fan base, establishing them as a respected presence in the indie music community.

Report Date: 2025-09-09

Navaan Sandhu performs best with fans in the 18-24 range, concentrated in INDIA, PAKISTAN, CANADA. Audience composition is heavily male (93%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 519,518 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mahindra, Maruti, Genesis, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Navaan Sandhu is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Navaan Sandhu score 16.44% — Very Strong bucket.

Brand: MahindraBrand: MarutiBrand: Genesis

Followers:2,132,437

Engagements:350,590

Rate:16.4%

Posts:175

Avg Likes:349,581

Avg Comments:6,433

Avg Views:577,818

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,132,437 · Engagements 350,590 · Rate 16.4% Posts 175 · Views 577,818 · Avg Likes 349,581 · Avg Comments 6,433 · Avg Views 577,818	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 34% 13-17: 6% 35-44: 2%	Largest: 18-24 (57%); next: 25-34 (34%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	INDIA (84%) PAKISTAN (6%) CANADA (3%) ITALY (2%) UNITED STATES (2%)	Top regions: INDIA (84%), PAKISTAN (6%), CANADA (3%)
Platform Engagement	Instagram: 324,173 avg likes/post · Tiktok: 58,300 avg views/post · Youtube: 519,518 avg views/post	Best reach: Youtube 519,518 avg views; best engagement: Instagram 324,173 avg likes

Top Brand Affinities

Mahindra

Score: 13.16

Maruti

Score: 9.98

Genesis

Score: 4.98

Ray-Ban

Score: 3.03

Jeep

Score: 3.00

Tommy Hilfiger

Score: 2.62

Land Rover

Score: 2.49

Rolls-Royce

Score: 2.41

Zara

Score: 2.39

Levi's

Score: 2.31

Gucci

Score: 2.30

Armani

Score: 2.07

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Top Brand Affinities

Brand	Category	Score
Mahindra		13.16
Maruti		9.98
Genesis		4.98
Ray-Ban		3.03
Jeep		3.00
Tommy Hilfiger		2.62
Land Rover		2.49
Rolls-Royce		2.41
Zara		2.39
Levi's		2.31
Gucci		2.30
Armani		2.07
Burberry		2.05
Jaguar		1.92
Beats Electronics		1.87
Dodge		1.87
Calvin Klein		1.86
Ford		1.85
Gymshark		1.85
Snapseed		1.82
Puma		1.80
musical.ly		1.77
Lacoste		1.73
Harley-Davidson		1.70
KTM		1.68
Polo Ralph Lauren		1.48
KFC		1.43
Grand Theft Auto		1.41
Toyota		1.39
SoundCloud		1.31
FashionNova		1.30
Audi		1.25
L'Oréal Paris		1.19
Versace		1.19
WWE		1.17
Huda Beauty		1.16
Mercedes-Benz		1.15
Apple		1.14
Supreme		1.07
BMW		1.05
Travelgram		1.03
Mitsubishi		1.02
Hyundai		1.01
Prada		0.99
Rolex		0.98
H&M		0.97
Louis Vuitton		0.96
Xiaomi		0.95
Yamaha		0.93
Starbucks		0.92