Natiruts Brand Affinity ranks highest OSGEMEOS at 64.95% . Very Strong. Score DMDB 66.37% | Fanbase 63.79%

Natiruts — rock artist from BR.

Natiruts, a reggae roots band, originated in Brasília (Distrito Federal) in 1994 as Nativus. In 1997, the group released their independent CD "Nativus,"…

Natiruts

Recognizable

Country: BR | Artist ID: 11e81bc8-bc56-795a-a78c-a0369fe50396

Find Artist

Genres

rockbrazilian rockreggaereggaebrazilian reggaereggae tuga

Influential: 66.37% Fanbase: 63.79% Trending: 67.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 64.95% • Very Strong

As of 2025-09-09

3,931,478

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.37% | Fanbase 63.79% | Trending 67.66% | CAREER STAGE: MAINSTREAM

Biography

Natiruts, a reggae roots band, originated in Brasília (Distrito Federal) in 1994 as Nativus. In 1997, the group released their independent CD "Nativus," featuring the popular track "Presente de um Beija-Flor," which sold 40,000 copies. Following a legal dispute with Os Nativos, the band underwent a name change to Natiruts. Their debut album, reissued by EMI, achieved significant success, selling 450,000 copies. Subsequent albums like "Povo Brasileiro" and "Verbalize" produced hits such as "Povo Brasileiro" and "Proteja-se e Lute," and the title track of "Verbalize" also found success.

Report Date: 2025-09-09

Natiruts performs best with fans in the 18-24 range, concentrated in BRAZIL, PORTUGAL, UNITED STATES. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 18,186 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward OSGEMEOS, FARM RIO, ChilliBeans, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Natiruts is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natiruts score 0.18% — Low bucket.

Brand: OSGEMEOSBrand: FARM RIOBrand: ChilliBeans

Followers:3,931,478

Engagements:7,268

Rate:0.2%

Posts:766

Avg Likes:7,171

Avg Comments:430

Avg Views:32,086

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,931,478 · Engagements 7,268 · Rate 0.2% Posts 766 · Views 32,086 · Avg Likes 7,171 · Avg Comments 430 · Avg Views 32,086	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 8% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	BRAZIL (86%) PORTUGAL (3%) UNITED STATES (2%) CHILE (1%) COLOMBIA (1%)	Top regions: BRAZIL (86%), PORTUGAL (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 5,388 avg likes/post · Tiktok: 13,900 avg views/post · Youtube: 18,186 avg views/post	Best reach: Youtube 18,186 avg views; best engagement: Instagram 5,388 avg likes

Top Brand Affinities

OSGEMEOS

Score: 64.95

FARM RIO

Score: 30.44

ChilliBeans

Score: 30.11

Lojas Renner

Score: 16.76

Riachuelo

Score: 14.35

Ambev

Score: 14.34

Itaipava

Score: 13.60

Danone

Score: 9.18

Boticario

Score: 8.66

Banco Bradesco

Score: 7.90

Havaianas

Score: 7.59

Rapha

Score: 7.38

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		64.95
FARM RIO		30.44
ChilliBeans		30.11
Lojas Renner		16.76
Riachuelo		14.35
Ambev		14.34
Itaipava		13.60
Danone		9.18
Boticario		8.66
Banco Bradesco		7.90
Havaianas		7.59
Rapha		7.38
Xerox		6.42
Lollapalooza		6.08
Moda Praia		5.96
Heineken		5.18
Catupiry		4.25
Budweiser		2.79
Tomorrowland		2.42
GoPro		1.99
Spotify Music		1.46
Oakley		1.42
shein		1.38
UFC		1.36
DC Entertainment		1.34
SheInside		1.28
Renault		1.26
Pixar		1.14
FIFA		1.08
Puma		0.99
Nutella		0.99
Netflix		0.98
musical.ly		0.96
Pandora		0.95
National Geographic		0.95
Harley-Davidson		0.92
NBA		0.92
HBO		0.91
Airbnb		0.90
Ray-Ban		0.88
Red Bull		0.87
Volkswagen		0.77
Vans		0.71
The Olympic Games		0.70
McDonald's		0.67
MAC Cosmetics		0.65
Coca-Cola		0.65
Nikon		0.63
SoundCloud		0.62
Canon		0.62