Nathaniel Rateliff & The Night Sweats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
420,165
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:53:16 UTC
Genres
Biography
Following a period of uncertainty during the pandemic, Rateliff retreated to his Colorado home and crafted The Future, the third album from the Night Sweats. This release marks a significant evolution for the band, showcasing a deeper introspection paired with their signature anthemic sound. The album's 11 tracks offer a more mature and expansive exploration of Rateliff's songwriting, positioning the band for a future that promises both growth and authenticity beyond their initial denim-clad image.
Nathaniel Rateliff & The Night Sweats resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, BRAZIL. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 740,295 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Coors, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 420,165 · Engagements 10,099 · Rate 2.4% Posts 1,235 · Views 764,545 · Avg Likes 9,821 · Avg Comments 273 · Avg Views 764,545 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 26% 35-44: 20% 45-64: 13% |
Largest: 25-34 (37%); next: 18-24 (26%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (52%) CANADA (10%) BRAZIL (7%) UNITED KINGDOM (6%) MEXICO (3%) |
Top regions: UNITED STATES (52%), CANADA (10%), BRAZIL (7%) |
| Platform Engagement | Instagram: 4,430 avg likes/post · Tiktok: 24,250 avg views/post · Youtube: 740,295 avg views/post | Best reach: Youtube 740,295 avg views; best engagement: Instagram 4,430 avg likes |
Top Brand Affinities
Live Nation
Coors
Amazon Music
Jameson
Pacific Northwest Wonderland
Pilsner Urquell
Paramount Pictures
NHL
Free People
Verizon
Kroger
Guinness
| Brand | Category | Score |
|---|---|---|
| Live Nation | 20.42 | |
| Coors | 16.65 | |
| Amazon Music | 8.97 | |
| Jameson | 7.49 | |
| Pacific Northwest Wonderland | 7.44 | |
| Pilsner Urquell | 6.48 | |
| Paramount Pictures | 6.41 | |
| NHL | 6.15 | |
| Free People | 5.97 | |
| Verizon | 5.73 | |
| Kroger | 5.65 | |
| Guinness | 5.64 | |
| MamaBear | 5.61 | |
| Margaritaville | 5.54 | |
| Busch | 5.41 | |
| Bud Light | 5.35 | |
| HomeGoods | 5.19 | |
| Anthropologie | 5.18 | |
| NBC | 5.12 | |
| Columbia Pictures | 4.88 | |
| Carhartt | 4.80 | |
| Kickstarter | 4.71 | |
| Budweiser | 4.53 | |
| Gillette | 4.52 | |
| Cadillac | 4.51 | |
| Lollapalooza | 4.46 | |
| Showtime | 4.39 | |
| Spotify Music | 4.32 | |
| Heinz | 4.16 | |
| Airbnb | 4.11 | |
| Coachella | 3.92 | |
| Emporium | 3.59 | |
| Costco | 3.58 | |
| Pepsi | 3.41 | |
| Gatorade | 3.31 | |
| Martini | 3.15 | |
| Target | 3.13 | |
| NFL | 3.10 | |
| PetSmart | 2.98 | |
| Kodak | 2.97 | |
| Comedy Central | 2.87 | |
| Polaroid | 2.78 | |
| ESPN | 2.76 | |
| Tinder | 2.71 | |
| Star Wars | 2.67 | |
| The Olympic Games | 2.59 | |
| Jack Daniels | 2.58 | |
| WWE | 2.54 | |
| Bellagio | 2.50 | |
| Nickelodeon | 2.43 |
Official Profiles
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LoginArtist: Nathaniel Rateliff & The Night Sweats
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 03:30 UTC | Nathaniel Rateliff & The Night Sweats, Marvis Staples | Chicago Theatre | Chicago, United States |
