Nathaniel Bassey Brand Affinity ranks highest Kurt Geiger at 24.18% . Very Strong. Score DMDB 68.59% | Fanbase 68.18%

Nathaniel Bassey — spirituals artist from NG.

Nathaniel is a Lagos-based singer-songwriter and trumpeter known for his unique style of worship music centered around the theme of Jesus Christ's saving…

Nathaniel Bassey

Recognizable

Country: NG | Gender: male | Artist ID: 11e83fe2-8fec-c480-ab08-aa1c026db3d8

Find Artist

Genres

spiritualsnaija worshipchristiangospelchristian music

Influential: 68.59% Fanbase: 68.18% Trending: 68.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 24.18% • Very Strong

As of 2025-09-09

4,372,503

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.59% | Fanbase 68.18% | Trending 68.80% | CAREER STAGE: MAINSTREAM

Biography

Nathaniel is a Lagos-based singer-songwriter and trumpeter known for his unique style of worship music centered around the theme of Jesus Christ's saving grace. His music reflects a deep understanding of the scriptures and a passion for worship, blending lyrical mastery with majestic horn lines.

With five albums to his name, Nathaniel has produced popular tracks such as "Imela," "Someone’s at the Door," "Casting Crowns," "No Other God," and "This God is Too Good," featuring Micah Stampley. He was also featured on William McDowell's album "The Cry: A Live Worship Experience" on the track "Nothing Like Your Presence - Live From Chattanooga, TN" alongside Travis Greene. In November 2019, Nathaniel released his latest album, "The King Is Coming."

Report Date: 2025-09-09

Nathaniel Bassey indexes high with fans in the 25-34 range in NIGERIA, UNITED KINGDOM, UNITED STATES. The skew is heavily female (73%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 130 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Kurt Geiger, Airtel, Rapha, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Nathaniel Bassey when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathaniel Bassey score 0.65% — Low bucket.

Brand: Kurt GeigerBrand: AirtelBrand: Rapha

Followers:4,372,503

Engagements:28,582

Rate:0.7%

Posts:9,217

Avg Likes:28,575

Avg Comments:612

Avg Views:130

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,372,503 · Engagements 28,582 · Rate 0.7% Posts 9,217 · Views 130 · Avg Likes 28,575 · Avg Comments 612 · Avg Views 130	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 56% 18-24: 31% 35-44: 9% 13-17: 3%	Largest: 25-34 (56%); next: 18-24 (31%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	NIGERIA (42%) UNITED KINGDOM (15%) UNITED STATES (14%) CANADA (4%) GERMANY (4%)	Top regions: NIGERIA (42%), UNITED KINGDOM (15%), UNITED STATES (14%)
Platform Engagement	Instagram: 28,423 avg likes/post · Youtube: 130 avg views/post	Best reach: Youtube 130 avg views; best engagement: Instagram 28,423 avg likes

Top Brand Affinities

Kurt Geiger

Score: 24.18

Airtel

Score: 13.96

Rapha

Score: 10.11

boohoo

Score: 9.82

River Island

Score: 8.33

MISSGUIDED

Score: 7.65

CNN

Score: 7.44

T.G.I. Friday's

Score: 5.60

Coach

Score: 5.13

FashionNova

Score: 3.73

Fenty beauty

Score: 3.39

Primark

Score: 3.06

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Top Brand Affinities

Brand	Category	Score
Kurt Geiger		24.18
Airtel		13.96
Rapha		10.11
boohoo		9.82
River Island		8.33
MISSGUIDED		7.65
CNN		7.44
T.G.I. Friday's		5.60
Coach		5.13
FashionNova		3.73
Fenty beauty		3.39
Primark		3.06
Paramount Pictures		2.83
ASOS		2.76
BBC		2.75
Oriflame		2.73
Forever 21		2.61
Topshop		2.30
Michael Kors		2.19
FOREX		2.15
Versace		1.91
Lexus		1.56
Maybelline		1.54
shein		1.39
Balenciaga		1.39
Microsoft		1.37
SheInside		1.19
Vogue		1.19
H&M		1.19
Guess		1.16
Burberry		1.13
Gucci		1.09
Huda Beauty		1.07
musical.ly		1.02
Bentley		1.02
Guinness		1.01
Spotify Music		0.93
Pepsi		0.88
Rolex		0.87
Amazon		0.81
SoundCloud		0.80
Beats Electronics		0.78
Puma		0.77
Zara		0.76
Prada		0.74
MAC Cosmetics		0.72
Chanel		0.70
FIFA		0.70
Christian Dior		0.68
NBA		0.66