Nathan Fake

Nathan Fake — electronic artist from GB.

British electronic musician Nathan Fake has crafted a diverse discography spanning atmospheric tech-house to shoegaze-influenced downtempo. Known for his…

Influence: 53.83% Fanbase: 32.57% Trending: 64.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 180.67% • Very Strong

As of 2025-09-08

22,422

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:31 UTC

Genres

electronicelectronicelectronicamicrohouseminimal technotech houseintelligent dance musicdowntempoother electronic music

Biography

British electronic musician Nathan Fake has crafted a diverse discography spanning atmospheric tech-house to shoegaze-influenced downtempo. Known for his hardware-based approach and spontaneous recordings, Fake's debut album "Drowning in a Sea of Love" in 2006 garnered critical acclaim and a loyal following. His subsequent releases, including the experimental "Providence" in 2017 and the club-friendly "Blizzards" in 2020, showcase his evolving sound blending jungle and progressive house elements.

Originating from Norfolk, U.K., Fake's career took off after signing with James Holden's Border Community label, gaining recognition with tracks like "Outhouse" and "The Sky Was Pink." His sound has drawn comparisons to luminaries like Boards of Canada and Ulrich Schnauss, with albums like "Drowning in a Sea of Love" receiving praise from critics and remixes from artists like Four Tet. Moving to London, Fake continued to refine his style with releases like "Hard Islands" and "Steam Days," leading up to his recent works on the Ninja Tune label, culminating in the exploratory "Crystal Vision" in 2023.

Top Brand Affinities

Report Date: 2025-09-08

Nathan Fake performs best with fans in the 25-34 range, concentrated in UNITED STATES, FRANCE, UNITED KINGDOM. Audience composition is heavily male (82%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,602 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Allen & Heath, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Nathan Fake is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathan Fake score 1.51% — Moderate bucket.

Brand: MOOGBrand: Allen & HeathBrand: Ableton

Followers:22,422

Engagements:339

Rate:1.5%

Posts:1,047

Avg Likes:320

Avg Comments:25

Avg Views:2,602

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,422 · Engagements 339 · Rate 1.5% Posts 1,047 · Views 2,602 · Avg Likes 320 · Avg Comments 25 · Avg Views 2,602	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 27% 35-44: 22% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (27%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (15%) FRANCE (12%) UNITED KINGDOM (12%) ITALY (9%) GERMANY (8%)	Top regions: UNITED STATES (15%), FRANCE (12%), UNITED KINGDOM (12%)
Platform Engagement	Instagram: 201 avg likes/post · Youtube: 2,602 avg views/post	Best reach: Youtube 2,602 avg views; best engagement: Instagram 201 avg likes

Top Brand Affinities

MOOG

Score: 180.67

Allen & Heath

Score: 126.84

Ableton

Score: 109.40

Mixcloud

Score: 109.31

Akai

Score: 63.56

Pioneer

Score: 25.97

SoundCloud

Score: 20.45

Sennheiser

Score: 18.97

Akg

Score: 17.65

Tate Modern

Score: 17.04

Trancefamily

Score: 15.07

Pro Tools

Score: 14.83

Brand	Category	Score
MOOG		180.67
Allen & Heath		126.84
Ableton		109.40
Mixcloud		109.31
Akai		63.56
Pioneer		25.97
SoundCloud		20.45
Sennheiser		18.97
Akg		17.65
Tate Modern		17.04
Trancefamily		15.07
Pro Tools		14.83
Amazon Music		12.37
Atmos		12.11
Holden		11.39
Beats Electronics		10.21
Arduino		9.12
Spotify Music		8.31
Garnier		6.56
Kodak		5.49
Tomorrowland		5.23
Warner Bros		4.58
Leica		4.18
Kickstarter		3.96
Fujifilm		3.91
Campari		3.90
Matrix		3.77
Coachella		3.72
Olympus		3.72
BBC		3.55
Pantone Inc		3.49
Stüssy		3.26
Polaroid		3.07
Lollapalooza		2.97
Guinness		2.79
Dr. Martens		2.73
Tesco		2.61
Carhartt		2.58
Yamaha		2.48
Montblanc		2.18
Adobe		2.16
MTV		2.15
Tinder		2.12
Paramount Pictures		2.09
Aperol		2.03
Showtime		2.00
Lego		1.94
Lush		1.88
The North Face		1.87
Nintendo		1.86