Nathan Evans

Nathan Evans — pop artist from GB.

Scottish musician Nathan Evans rose to fame in 2020 with his a cappella renditions of sea shanties, leading to a major-label record deal and the release of his…

Influence: 61.24% Fanbase: 42.45% Trending: 70.63% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 19.71% • Very Strong

As of 2025-09-08

4,192,188

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:00:36 UTC

Genres

poppopmainstream popalternativealternative

Biography

Scottish musician Nathan Evans rose to fame in 2020 with his a cappella renditions of sea shanties, leading to a major-label record deal and the release of his debut single, "Wellerman." Born in Bellshill and based in Airdrie, Evans transitioned from a postal worker to a social media sensation, captivating audiences with his folk music covers before gaining widespread recognition for his unique take on traditional sea shanties. His rendition of "Wellerman" went viral and attracted notable figures like Brian May and Elon Musk, ultimately solidifying his position in the music industry and prompting a significant revival of interest in the genre.

Top Brand Affinities

Report Date: 2025-09-08

Nathan Evans resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, GERMANY. With a heavily male (62%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (71,100 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to ITV, Easyjet, Sky Sports makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathan Evans score 0.23% — Low bucket.

Brand: ITVBrand: EasyjetBrand: Sky Sports

Followers:4,192,188

Engagements:9,657

Rate:0.2%

Posts:2,269

Avg Likes:8,933

Avg Comments:283

Avg Views:84,046

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,192,188 · Engagements 9,657 · Rate 0.2% Posts 2,269 · Views 84,046 · Avg Likes 8,933 · Avg Comments 283 · Avg Views 84,046	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 36% 35-44: 11% 13-17: 6%	Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (8%) GERMANY (7%) CANADA (4%) INDIA (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (8%), GERMANY (7%)
Platform Engagement	Instagram: 3,110 avg likes/post · Tiktok: 71,100 avg views/post · Youtube: 12,946 avg views/post	Best reach: Tiktok 71,100 avg views; best engagement: Tiktok 5,333 avg likes

Top Brand Affinities

ITV

Score: 19.71

Easyjet

Score: 17.13

Sky Sports

Score: 16.70

Morrisons

Score: 15.18

ASDA

Score: 13.39

River Island

Score: 11.66

Marks & Spencer

Score: 10.26

Sainsbury's

Score: 9.97

Costa Coffee

Score: 9.81

Vauxhall

Score: 9.76

ALDI

Score: 8.39

MISSGUIDED

Score: 8.28

Brand	Category	Score
ITV		19.71
Easyjet		17.13
Sky Sports		16.70
Morrisons		15.18
ASDA		13.39
River Island		11.66
Marks & Spencer		10.26
Sainsbury's		9.97
Costa Coffee		9.81
Vauxhall		9.76
ALDI		8.39
MISSGUIDED		8.28
Next		8.25
T.G.I. Friday's		6.30
Tesco		5.94
Ryanair		5.91
New Line Cinema		5.83
Guinness		5.41
Haribo		5.03
boohoo		4.93
Baileys		4.75
Cadbury		4.70
Lush		4.53
Primark		4.32
BBC		4.03
Lindt		3.86
Showtime		3.84
ASOS		3.18
Harrods		3.03
Babybump		3.02
Geocaching		2.93
Topshop		2.76
Dr. Martens		2.67
Lego		2.61
Benefit Cosmetics		2.48
Aston Martin		2.37
Sunnies Studios		2.36
HBO		2.32
IKEA		2.26
Land Rover		2.24
LEGOLAND		2.23
Hollister Co		2.22
Aperol		2.18
Nickelodeon		2.16
Pandora		2.11
Jack Daniels		2.06
Airbnb		2.06
Universal		2.03
AMC		2.02
Michael Kors		1.96