Nathan Carter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-24
130,770
Social Media Followers
As of 2025-10-24
00:00:00
Hours Airplay
2025-12-27 23:17:10 UTC
Genres
Biography
In 2013, Nathan Carter achieved chart-topping success in Ireland, outselling major international acts like One Direction, Pharrell Williams, and Michael Buble. He became the first country artist to reach number one in the Irish charts since Garth Brooks six years prior, solidifying his status as a sensation in the music industry.
Nathan Carter builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED KINGDOM, IRELAND, UNITED STATES. With a female-leaning (52%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (15,547 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Arnotts, Quiz Clothing, FlatOut point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 130,770 · Engagements 488 · Rate 0.4% Posts 2,238 · Views 15,547 · Avg Likes 481 · Avg Comments 21 · Avg Views 15,547 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 45-64: 24% 35-44: 18% 18-24: 12% |
Largest: 25-34 (42%); next: 45-64 (24%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED KINGDOM (35%) IRELAND (25%) UNITED STATES (9%) NIGERIA (4%) FRANCE (4%) |
Top regions: UNITED KINGDOM (35%), IRELAND (25%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 383 avg likes/post · Tiktok: 0 avg views/post · Youtube: 15,547 avg views/post | Best reach: Youtube 15,547 avg views; best engagement: Instagram 383 avg likes |
Top Brand Affinities
Arnotts
Quiz Clothing
FlatOut
Massey Ferguson
Dancing with the Stars
River Island
Alex and Ani
ITV
British Airways
Scania
Carlsberg
Costa Coffee
| Brand | Category | Score |
|---|---|---|
| Arnotts | 111.96 | |
| Quiz Clothing | 77.49 | |
| FlatOut | 35.55 | |
| Massey Ferguson | 30.47 | |
| Dancing with the Stars | 25.08 | |
| River Island | 24.66 | |
| Alex and Ani | 24.55 | |
| ITV | 23.14 | |
| British Airways | 14.88 | |
| Scania | 14.84 | |
| Carlsberg | 14.51 | |
| Costa Coffee | 14.10 | |
| ASDA | 13.25 | |
| Guinness | 13.19 | |
| Easyjet | 12.80 | |
| Selfridges | 12.50 | |
| Barbour | 12.42 | |
| Nasty Gal | 12.23 | |
| Primark | 12.08 | |
| Next | 11.80 | |
| boohoo | 11.46 | |
| Marks & Spencer | 11.32 | |
| Ryanair | 11.08 | |
| Jameson | 10.71 | |
| Vauxhall | 10.13 | |
| Sainsbury's | 9.45 | |
| Ted Baker | 9.39 | |
| MISSGUIDED | 8.98 | |
| Barbie | 8.77 | |
| Moët & Chandon | 6.46 | |
| Tesco | 6.13 | |
| Rimmel | 6.07 | |
| Baileys | 5.85 | |
| ALDI | 5.32 | |
| ASOS | 5.01 | |
| Myprotein | 5.00 | |
| Sunnies Studios | 4.78 | |
| Superdry | 4.62 | |
| Cadbury | 4.55 | |
| Hurley | 4.38 | |
| Showtime | 4.37 | |
| Hilton | 3.94 | |
| Topshop | 3.80 | |
| Lush | 3.47 | |
| NARS Cosmetics | 3.17 | |
| Lindt | 3.13 | |
| Harrods | 2.97 | |
| Aperol | 2.94 | |
| Heineken | 2.81 | |
| Boeing | 2.71 |
Official Profiles
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LoginArtist: Nathan Carter
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Top 10 Songs Played Today
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Total Streams (2025-10-05)
Total: 235,926
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
198,449 | 84.11% |
| [+] |
Pandora |
37,477 | 15.89% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-22 03:00 UTC | Nathan Carter | Venue Cymru | Llandudno, United Kingdom | |
| 2026-02-23 03:00 UTC | Nathan Carter | The Bridgewater Hall | Manchester, United Kingdom | |
| 2026-03-07 03:30 UTC | Nathan Carter | The London Palladium | London, United Kingdom | |
| 2026-03-13 02:30 UTC | Nathan Carter | Alive Corn Exchange | King's Lynn and West Norfolk, United Kingdom | |
| 2026-03-15 02:30 UTC | Nathan Carter | Symphony Hall | Birmingham, United Kingdom | |
| 2026-03-16 02:30 UTC | Nathan Carter | New Theatre Cardiff | Cardiff, United Kingdom | |
| 2026-04-04 03:00 UTC | Nathan Carter | TF Royal, Castlebar | Mayo, Ireland | |
| 2026-04-04 03:00 UTC | Nathan Carter | The Royal Theatre and Event Centre | The Municipal District of Newcastle West, Ireland |
