Nate Smith
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
2,894,130
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 11:30:12 UTC
Genres
Biography
Smith's rapid rise in Nashville has solidified him as a beloved voice in country music, with his debut album reaching the Top 10 on Billboard's Country Album Chart. His success includes two No. 1 hits on the Billboard Country Airplay chart in 2023 and praise for his impactful singles like "Whiskey On You" and "World On Fire," demonstrating his prowess as a rising star in the industry.
Nate Smith builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, NIGERIA. With a heavily female (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (52,950 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ariat, Miller Lite, Barstool Sports point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,894,130 · Engagements 11,024 · Rate 0.4% Posts 4,409 · Views 54,126 · Avg Likes 10,163 · Avg Comments 1,419 · Avg Views 54,126 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 35% 35-44: 17% 45-64: 8% |
Largest: 25-34 (37%); next: 18-24 (35%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (55%) UNITED KINGDOM (6%) NIGERIA (6%) CANADA (6%) SOUTH AFRICA (4%) |
Top regions: UNITED STATES (55%), UNITED KINGDOM (6%), NIGERIA (6%) |
| Platform Engagement | Instagram: 6,786 avg likes/post · Tiktok: 52,950 avg views/post · Youtube: 1,176 avg views/post | Best reach: Tiktok 52,950 avg views; best engagement: Instagram 6,786 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Barstool Sports
Coors
Bud Light
Amazon Music
Carhartt
Houston Livestock Show and Rodeo
Margaritaville
T.J. Maxx
Arbonne
Free People
| Brand | Category | Score |
|---|---|---|
| Ariat | 31.87 | |
| Miller Lite | 22.61 | |
| Barstool Sports | 13.90 | |
| Coors | 12.66 | |
| Bud Light | 12.49 | |
| Amazon Music | 11.64 | |
| Carhartt | 10.52 | |
| Houston Livestock Show and Rodeo | 10.04 | |
| Margaritaville | 9.88 | |
| T.J. Maxx | 9.66 | |
| Arbonne | 9.16 | |
| Free People | 9.15 | |
| Chick-fil-A | 8.93 | |
| Kroger | 8.88 | |
| Busch | 8.77 | |
| Target | 7.99 | |
| iHeartRadio Music Awards | 7.58 | |
| Gillette | 7.42 | |
| Younique | 7.38 | |
| American Eagle | 7.15 | |
| Steve Madden | 6.56 | |
| Influenster | 6.44 | |
| HomeGoods | 6.40 | |
| Lululemon Athletica | 6.08 | |
| OLD NAVY | 5.57 | |
| MamaBear | 5.45 | |
| Anthropologie | 5.25 | |
| Verizon | 5.24 | |
| GMC | 5.20 | |
| Budweiser | 5.16 | |
| NHL | 5.13 | |
| The Home Depot | 4.42 | |
| Jack Daniels | 4.18 | |
| Heinz | 4.15 | |
| ALDI | 4.12 | |
| Bentley | 4.11 | |
| NBC | 4.08 | |
| Holden | 4.02 | |
| Abercrombie & Fitch | 3.79 | |
| Taco Bell | 3.72 | |
| Sunnies Studios | 3.69 | |
| NFL | 3.66 | |
| Walmart | 3.64 | |
| ESPN | 3.32 | |
| Costco | 3.26 | |
| Under Armour | 3.22 | |
| shein | 3.15 | |
| Spotify Music | 3.08 | |
| Harley-Davidson | 3.00 | |
| Monster Beverage | 2.97 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Nate Smith | PH Live at Planet Hollywood | Las Vegas, United States | |
| 2025-12-14 01:00 UTC | Nate Smith Country | Enterprise Center | St. Louis, United States | |
| 2026-01-01 03:00 UTC | Nate Smith | Choctaw Grand Theater | Durant, United States | |
| 2026-01-16 02:00 UTC | Nate Smith | Simmons Bank Arena | North Little Rock, United States | |
| 2026-01-17 02:00 UTC | Nate Smith | Cadence Bank Arena | Tupelo, United States | |
| 2026-01-18 02:00 UTC | Nate Smith | Mississippi Coast Coliseum | Biloxi, United States | |
| 2026-01-23 02:00 UTC | Nate Smith | Savannah Civic Center | Savannah, United States | |
| 2026-01-24 02:00 UTC | Nate Smith | Nationwide Arena | Columbus, United States | |
| 2026-01-25 02:00 UTC | Nate Smith | Charleston Coliseum & Convention Center | Charleston, United States | |
| 2026-01-30 02:00 UTC | Nate Smith | Bryce Jordan Center | university park, United States | |
| 2026-01-31 02:00 UTC | Nate Smith | PPL Center | Allentown, United States | |
| 2026-02-01 02:00 UTC | Nate Smith | Hard Rock Live at Etess Arena | Atlantic City, United States |
