Nate Ruess
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
230,266
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 07:45:39 UTC
Genres
Biography
Nate Ruess's musical career began with the Format before he found greater success as the lead singer of Fun., winning a Grammy Award and achieving mainstream recognition with their hit album Some Nights. Ruess's songwriting talents and emotive performances resonated with audiences, leading to collaborations with artists like Ke$ha and P!nk. In 2015, he released his solo album, Grand Romantic, which continued his tradition of infectious pop melodies and heartfelt lyrics. Produced by industry veterans Jeff Bhasker and Emile Haynie, the album featured singles like "Nothing Without Love" and "AhHa," further solidifying Ruess's reputation as a versatile and accomplished musician.
Nate Ruess engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, PHILIPPINES, INDONESIA. The fan base skews female-leaning (51%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,165,893 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Hot Topic, iHeartRadio Music Awards, Verizon, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 230,266 · Engagements 10,840 · Rate 4.7% Posts 21 · Views 1,165,893 · Avg Likes 10,618 · Avg Comments 635 · Avg Views 1,165,893 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 13-17: 7% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (26%) PHILIPPINES (10%) INDONESIA (7%) BRAZIL (7%) MEXICO (4%) |
Top regions: UNITED STATES (26%), PHILIPPINES (10%), INDONESIA (7%) |
| Platform Engagement | Instagram: 6,222 avg likes/post · Youtube: 1,165,893 avg views/post | Best reach: Youtube 1,165,893 avg views; best engagement: Instagram 6,222 avg likes |
Top Brand Affinities
Hot Topic
iHeartRadio Music Awards
Verizon
Summit Entertainment
Margaritaville
American Eagle
NBC
PetSmart
Cartoon Network
Lollapalooza
Busch
Showtime
| Brand | Category | Score |
|---|---|---|
| Hot Topic | 7.40 | |
| iHeartRadio Music Awards | 5.44 | |
| Verizon | 4.67 | |
| Summit Entertainment | 4.63 | |
| Margaritaville | 4.36 | |
| American Eagle | 3.84 | |
| NBC | 3.58 | |
| PetSmart | 3.42 | |
| Cartoon Network | 3.39 | |
| Lollapalooza | 3.22 | |
| Busch | 3.19 | |
| Showtime | 2.99 | |
| Columbia Pictures | 2.92 | |
| Urban Outfitters | 2.87 | |
| Paramount Pictures | 2.87 | |
| AMC | 2.83 | |
| Target | 2.57 | |
| Nickelodeon | 2.53 | |
| MTV | 2.52 | |
| Polaroid | 2.47 | |
| Cadillac | 2.47 | |
| Coachella | 2.44 | |
| Spotify Music | 2.42 | |
| Chrysler | 2.35 | |
| Walmart | 2.29 | |
| Dr. Martens | 2.29 | |
| Tinder | 2.28 | |
| Fenty beauty | 2.21 | |
| Pixar | 2.21 | |
| Sunnies Studios | 2.20 | |
| Star Wars | 2.10 | |
| Costco | 2.08 | |
| BBC | 2.06 | |
| Hollister Co | 2.06 | |
| HBO | 1.97 | |
| shein | 1.89 | |
| Marvel Entertainment | 1.89 | |
| Walt Disney | 1.86 | |
| Universal | 1.85 | |
| Los Angeles Lakers | 1.84 | |
| Budweiser | 1.82 | |
| Kodak | 1.80 | |
| Chipotle Mexican Grill | 1.78 | |
| Pepsi | 1.77 | |
| Vans | 1.76 | |
| Guinness | 1.76 | |
| Pokemon Go | 1.76 | |
| Converse | 1.74 | |
| SheInside | 1.69 | |
| Netflix | 1.69 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















