Natasa Theodoridou

Natasa Theodoridou — pop artist from GR.

Natasa Theodoridou, a native of Thessaloniki, Greece, began her music career with a live debut in 1988 before relocating to Athens in 1996. She signed her…

Influence: 50.51% Fanbase: 29.85% Trending: 60.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KARL LAGERFELD • 7.87% • Very Strong

As of 2025-09-08

1,174,351

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:00 UTC

Genres

popgreek poplaikopopmainstream popelectronicentehnoothersworldwide

Biography

Natasa Theodoridou, a native of Thessaloniki, Greece, began her music career with a live debut in 1988 before relocating to Athens in 1996. She signed her first record deal with Sony Music Entertainment in 1996, transitioning to EMI Music from 2013 to 2015, and currently works with Heaven Music. Her self-titled debut album, released in October 1997, quickly achieved platinum status, kickstarting a successful career that includes 17 solo albums, all certified gold or platinum, establishing her as a prominent figure in Greek music.

Top Brand Affinities

Report Date: 2025-09-08

Natasa Theodoridou indexes high with fans in the 25-34 range in GREECE, BULGARIA, CYPRUS. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 66,900 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward KARL LAGERFELD, Calzedonia, Harrods, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Natasa Theodoridou when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natasa Theodoridou score 1.36% — Moderate bucket.

Brand: KARL LAGERFELDBrand: CalzedoniaBrand: Harrods

Followers:1,174,351

Engagements:16,028

Rate:1.4%

Posts:3,249

Avg Likes:15,617

Avg Comments:290

Avg Views:84,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,174,351 · Engagements 16,028 · Rate 1.4% Posts 3,249 · Views 84,477 · Avg Likes 15,617 · Avg Comments 290 · Avg Views 84,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 29% 35-44: 19% 45-64: 14%	Largest: 25-34 (35%); next: 18-24 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	GREECE (60%) BULGARIA (6%) CYPRUS (4%) TüRKIYE (4%) UNITED STATES (4%)	Top regions: GREECE (60%), BULGARIA (6%), CYPRUS (4%)
Platform Engagement	Instagram: 10,279 avg likes/post · Tiktok: 66,900 avg views/post · Youtube: 17,577 avg views/post	Best reach: Tiktok 66,900 avg views; best engagement: Instagram 10,279 avg likes

Top Brand Affinities

KARL LAGERFELD

Score: 7.87

Calzedonia

Score: 7.70

Harrods

Score: 6.02

Dsquared

Score: 5.44

Wella

Score: 4.16

Estee Lauder

Score: 4.13

TOM FORD

Score: 4.11

Moncler

Score: 3.79

Olympus

Score: 3.58

Hilton

Score: 3.50

Polo Ralph Lauren

Score: 3.42

Michael Kors

Score: 3.01

Brand	Category	Score
KARL LAGERFELD		7.87
Calzedonia		7.70
Harrods		6.02
Dsquared		5.44
Wella		4.16
Estee Lauder		4.13
TOM FORD		4.11
Moncler		3.79
Olympus		3.58
Hilton		3.50
Polo Ralph Lauren		3.42
Michael Kors		3.01
Pull&Bear		3.00
Cartier		3.00
Bershka		2.95
Besiktas		2.93
Olaplex		2.90
SWAROVSKI		2.80
NBC		2.69
Aperol		2.61
Stradivarius		2.49
Garnier		2.16
Sunnies Studios		2.14
Zara		1.94
ASOS		1.92
Under Armour		1.89
L'Oréal Paris		1.88
Dolce & Gabbana		1.83
Travelgram		1.77
Lacoste		1.71
Balenciaga		1.69
Armani		1.67
Huda Beauty		1.65
Fiat		1.64
H&M		1.62
Cadillac		1.54
MAC Cosmetics		1.49
Yves Saint Laurent		1.46
Bellagio		1.45
Rolex		1.44
Vogue		1.38
Hermès		1.37
Maybelline		1.36
Ray-Ban		1.35
New Balance		1.34
Sephora		1.28
Urban Decay Cosmetics		1.22
Christian Dior		1.18
NYX Cosmetics		1.13
OREO		1.11