Natanael Cano Brand Affinity ranks highest Univision at 30.39% . Very Strong. Score DMDB 79.08% | Fanbase 72.83%

Natanael Cano — others artist from MX.

Natanael Cano, a singer and songwriter born in Hermosillo, Sonora in 2001, emerged as a prominent figure in the corridos tumbados movement, blending hip-hop…

Natanael Cano

Superstar

Country: MX | Gender: male | Artist ID: 07f53852-c258-11e8-902f-525400009efb

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Genres

otherscorridos tumbadoslatinnuevo regional mexicanobandacorridoregional mexicanmusica mexicanasad sierrenocorridos belicosregional mexican musicinstrumentalsierreno

Influential: 79.08% Fanbase: 72.83% Trending: 82.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 30.39% • Very Strong

As of 2025-09-09

22,119,847

Social Media Followers

As of 2025-09-09

05:10:00

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 79.08% | Fanbase 72.83% | Trending 82.21% | CAREER STAGE: SUPERSTAR

Biography

Natanael Cano, a singer and songwriter born in Hermosillo, Sonora in 2001, emerged as a prominent figure in the corridos tumbados movement, blending hip-hop elements with Mexico's traditional folk song style. Cano began his musical journey by self-teaching guitar at 13 and gained recognition through YouTube singles like "El F1" and "El Drip." Signing with Rancho Humilde label at 18, Cano released successful albums like Corridos Tumbados (2019) and NataKong (2022), consistently charting on Billboard's Top Latin Albums.

Throughout his career, Cano collaborated with artists such as Bad Bunny and Play N Skillz, expanding his reach in the music industry. His 2023 album, Nata Montana, showcased his evolution in the corridos tumbados genre, featuring collaborations with notable artists like Peso Pluma and Junior H. The album peaked at number five on the Top Latin Albums chart, solidifying Cano's position as a key player in modern Mexican music.

Report Date: 2025-09-09

Natanael Cano resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, UNITED STATES, COLOMBIA. With a heavily male (75%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (11,650,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Univision, Andis, Wingstop makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natanael Cano score 6.40% — Very Strong bucket.

Brand: UnivisionBrand: AndisBrand: Wingstop

Followers:22,119,847

Engagements:1,415,156

Rate:6.4%

Posts:196

Avg Likes:1,341,024

Avg Comments:11,523

Avg Views:16,618,426

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,119,847 · Engagements 1,415,156 · Rate 6.4% Posts 196 · Views 16,618,426 · Avg Likes 1,341,024 · Avg Comments 11,523 · Avg Views 16,618,426	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	MEXICO (53%) UNITED STATES (17%) COLOMBIA (8%) ECUADOR (4%) ARGENTINA (3%)	Top regions: MEXICO (53%), UNITED STATES (17%), COLOMBIA (8%)
Platform Engagement	Instagram: 373,166 avg likes/post · Tiktok: 11,650,000 avg views/post · Youtube: 4,968,426 avg views/post	Best reach: Tiktok 11,650,000 avg views; best engagement: Tiktok 905,450 avg likes

Top Brand Affinities

Univision

Score: 30.39

Andis

Score: 12.55

Wingstop

Score: 11.57

GMC

Score: 10.21

Seat

Score: 8.91

Barber Shop Connect

Score: 8.00

KARL LAGERFELD

Score: 7.60

Suavecito

Score: 7.36

Moschino

Score: 7.02

BaByliss

Score: 6.41

Pull&Bear

Score: 6.24

Timberland

Score: 6.02

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Top Brand Affinities

Brand	Category	Score
Univision		30.39
Andis		12.55
Wingstop		11.57
GMC		10.21
Seat		8.91
Barber Shop Connect		8.00
KARL LAGERFELD		7.60
Suavecito		7.36
Moschino		7.02
BaByliss		6.41
Pull&Bear		6.24
Timberland		6.02
Infiniti		5.61
Billabong		5.23
American Eagle		4.29
BBS		4.25
Chevrolet		3.80
Monster Beverage		3.67
Call of Duty		3.52
Los Angeles Lakers		3.37
The North Face		3.36
shein		3.22
SheInside		3.20
Versace		3.01
Rolls-Royce		2.85
Dodge		2.84
Tomorrowland		2.82
Mitsubishi		2.79
Bershka		2.58
FashionNova		2.57
Coachella		2.56
Hennessy		2.54
Chrysler		2.53
Lexus		2.53
Sneakerhead		2.47
Supreme		2.43
ASICS		2.41
Universal		2.34
Kodak		2.26
Beats Electronics		2.24
Ducati		2.24
Cafecito		2.19
Spotify Music		2.15
SoundCloud		2.13
NFL		2.00
Too Faced Cosmetics		1.87
Mazda		1.82
Target		1.79
Ford		1.76
Mitsubishi Motors		1.75