Natalie Grant
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
986,939
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 12:30:56 UTC
Genres
Biography
Natalie Grant performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, CHINA. Audience composition is heavily female (73%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 3,711 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Chick-fil-A, Kohl's, Houston Livestock Show and Rodeo, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Natalie Grant is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 986,939 · Engagements 1,770 · Rate 0.2% Posts 5,113 · Views 7,069 · Avg Likes 1,751 · Avg Comments 55 · Avg Views 7,069 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 28% 35-44: 19% 45-64: 14% |
Largest: 25-34 (35%); next: 18-24 (28%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (50%) BRAZIL (8%) CHINA (8%) KENYA (3%) SOUTH AFRICA (3%) |
Top regions: UNITED STATES (50%), BRAZIL (8%), CHINA (8%) |
| Platform Engagement | Instagram: 1,322 avg likes/post · Tiktok: 3,711 avg views/post · Youtube: 3,358 avg views/post | Best reach: Tiktok 3,711 avg views; best engagement: Instagram 1,322 avg likes |
Top Brand Affinities
Chick-fil-A
Kohl's
Houston Livestock Show and Rodeo
Arbonne
Madewell
Lowe's
Anthropologie
Chipotle Mexican Grill
Pottery Barn
Free People
Target
Kroger
| Brand | Category | Score |
|---|---|---|
| Chick-fil-A | 15.18 | |
| Kohl's | 13.70 | |
| Houston Livestock Show and Rodeo | 12.70 | |
| Arbonne | 12.63 | |
| Madewell | 10.68 | |
| Lowe's | 10.43 | |
| Anthropologie | 9.69 | |
| Chipotle Mexican Grill | 9.61 | |
| Pottery Barn | 9.39 | |
| Free People | 8.49 | |
| Target | 7.88 | |
| Kroger | 7.83 | |
| Amazon Music | 7.80 | |
| T.J. Maxx | 7.48 | |
| Marshalls | 7.43 | |
| Macy's | 7.20 | |
| HomeGoods | 7.08 | |
| NBA | 6.92 | |
| Margaritaville | 6.76 | |
| FOX | 6.63 | |
| OLD NAVY | 6.02 | |
| MamaBear | 5.89 | |
| Publix | 5.86 | |
| Walmart | 4.89 | |
| NORDSTROM | 4.58 | |
| FedEx | 4.57 | |
| The Home Depot | 4.51 | |
| Busch | 4.36 | |
| Kate Spade | 4.17 | |
| ESPN | 4.15 | |
| Forever 21 | 4.10 | |
| Carhartt | 3.84 | |
| Verizon | 3.82 | |
| American Eagle | 3.63 | |
| NBC | 3.26 | |
| Abercrombie & Fitch | 3.06 | |
| Lululemon Athletica | 2.99 | |
| Philips | 2.95 | |
| Starbucks | 2.78 | |
| Costco | 2.74 | |
| Los Angeles Lakers | 2.52 | |
| Amazon | 2.48 | |
| Paramount Pictures | 2.47 | |
| NFL | 2.35 | |
| WWE | 2.34 | |
| Bellagio | 2.31 | |
| GAP | 2.27 | |
| Sunnies Studios | 2.27 | |
| The Olympic Games | 2.12 | |
| Airbnb | 2.12 |
Official Profiles
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LoginArtist: Natalie Grant
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 867,275
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
595,161 | 68.62% |
| [+] |
Pandora |
268,475 | 30.96% |
| [+] |
Yandex |
3,639 | 0.42% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 02:00 UTC | Natalie Grant | Southern Kentucky Performing Arts Center | Bowling Green, United States | |
| 2025-12-13 03:00 UTC | Natalie Grant, Danny Gokey | Niswonger Performing Arts Center | Greeneville, United States | |
| 2025-12-14 02:00 UTC | Natalie Grant | Fisher Center for the Performing Arts | Nashville, United States | |
| 2025-12-15 02:00 UTC | Natalie Grant | Aetos center | Springfield, United States | |
| 2025-12-19 03:00 UTC | Natalie Grant, Danny Gokey | Millbrook Baptist Church | Aiken, United States | |
| 2025-12-19 08:00 UTC | Danny Gokey, Natalie Grant | Altria Theater | Richmond, United States | |
| 2025-12-20 02:00 UTC | Natalie Grant | The Mosque | Richmond, United States | |
| 2025-12-21 03:00 UTC | Natalie Grant, Danny Gokey | The Lyric Theatre | Baltimore, United States | |
| 2025-12-22 02:00 UTC | Natalie Grant | Capital One Hall | Tysons, United States | |
| 2026-02-05 08:00 UTC | Worship Together Conference 2026 | K-love Center | Franklin, United States |
