Natalie Bergman

Natalie Bergman — folk & traditional artist from US.

Natalie Bergman returns with a powerful new album, "My Home is Not in this World," following her acclaimed debut "Mercy." The record delves into themes of…

Influence: 50.04% Fanbase: 19.84% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.56% • Very Strong

As of 2025-09-08

51,210

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:41:28 UTC

Genres

folk & traditionalsinger/songwriter

Biography

Natalie Bergman returns with a powerful new album, "My Home is Not in this World," following her acclaimed debut "Mercy." The record delves into themes of exile and outsiderhood, offering solace and connection through its blend of blues, gospel, folk, and rock 'n' roll influences. Bergman's music transcends boundaries, resonating with listeners searching for love, joy, and a guiding light in today's digital age.

With her velvet voice and poignant lyrics, Bergman's latest release is a beacon of hope for those feeling lost in the modern world. "My Home is Not in this World" is a testament to the universal power of music to heal and uplift, offering a diverse mix of genres to soothe the soul and combat feelings of alienation. Bergman's music speaks to the hearts and minds of all who seek connection and understanding in an ever-changing landscape.

Top Brand Affinities

Report Date: 2025-09-08

Natalie Bergman keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, MEXICO, BRAZIL. The composition is heavily male (64%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 2,982 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Jeffrey Campbell, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natalie Bergman score 3.91% — Very Strong bucket.

Brand: Live NationBrand: Jeffrey CampbellBrand: MOOG

Followers:51,210

Engagements:2,003

Rate:3.9%

Posts:123

Avg Likes:1,992

Avg Comments:61

Avg Views:2,982

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,210 · Engagements 2,003 · Rate 3.9% Posts 123 · Views 2,982 · Avg Likes 1,992 · Avg Comments 61 · Avg Views 2,982	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 30% 35-44: 16% 45-64: 11%	Largest: 25-34 (35%); next: 18-24 (30%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (54%) MEXICO (8%) BRAZIL (5%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (54%), MEXICO (8%), BRAZIL (5%)
Platform Engagement	Instagram: 1,846 avg likes/post · Youtube: 2,982 avg views/post	Best reach: Youtube 2,982 avg views; best engagement: Instagram 1,846 avg likes

Top Brand Affinities

Live Nation

Score: 25.56

Jeffrey Campbell

Score: 24.33

MOOG

Score: 23.45

Ampeg

Score: 22.61

Free People

Score: 17.58

Amazon Music

Score: 14.02

Hasselblad

Score: 12.70

Jean Paul Gaultier

Score: 11.93

Madewell

Score: 10.77

All Saints

Score: 10.35

Lollapalooza

Score: 10.32

JACQUEMUS

Score: 9.08

Brand	Category	Score
Live Nation		25.56
Jeffrey Campbell		24.33
MOOG		23.45
Ampeg		22.61
Free People		17.58
Amazon Music		14.02
Hasselblad		12.70
Jean Paul Gaultier		11.93
Madewell		10.77
All Saints		10.35
Lollapalooza		10.32
JACQUEMUS		9.08
Glossier		8.98
Anthropologie		8.77
Maison Margiela		8.45
Coachella		7.82
Acne Studios		7.26
Pro Tools		7.25
Ableton		7.14
Miu Miu		6.34
Kodak		6.20
Polaroid		5.87
Urban Outfitters		5.69
Vivienne Westwood		5.56
Dr. Martens		5.29
Alexander McQueen		5.06
Coors		4.78
Loewe		4.53
Paramount Pictures		4.36
Sunnies Studios		4.29
Harley-Davidson		4.22
NORDSTROM		4.18
Leica		4.00
Hurley		3.97
Spotify Music		3.85
Fujifilm		3.65
Kickstarter		3.65
Marc Jacobs		3.63
Oculus		3.62
Yves Saint Laurent		3.58
Airbnb		3.57
Vogue		3.55
Columbia Pictures		3.54
Summit Entertainment		3.35
Carhartt		3.26
Levi's		3.07
Emporium		2.90
Budweiser		2.82
TOM FORD		2.79
Dolce & Gabbana		2.78