Natalia Lafourcade Brand Affinity ranks highest Cafecito at 11.72% . Very Strong. Score DMDB 65.16% | Fanbase 61.98%

Natalia Lafourcade — pop artist from MX.

Natalia Lafourcade is a highly acclaimed Mexican musical artist, songwriter, singer, and producer with a career spanning over 23 years. She has been honored…

Natalia Lafourcade

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bc6-6a1a-20d0-9cd2-a0369fe50396

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Genres

poplatin popmexican popveracruz indiepop en españolindie poppoprockrock en espanolfolk rockalternativelatin alternativelatinlatin

Influential: 65.16% Fanbase: 61.98% Trending: 66.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cafecito • 11.72% • Very Strong

As of 2025-09-09

6,823,664

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.16% | Fanbase 61.98% | Trending 66.75% | CAREER STAGE: MAINSTREAM

Biography

Natalia Lafourcade is a highly acclaimed Mexican musical artist, songwriter, singer, and producer with a career spanning over 23 years. She has been honored with 17 Latin Grammys, 4 Grammy Awards, a Billboard award, and 3 MTV Awards for her diverse compositions that blend pop, jazz, and Mexican/Latin American folklore.

Known for hits like "En el 2000," "Hasta la Raíz," “Nunca es suficiente,” and "De Todas las Flores," Natalia has performed at prestigious events such as the Academy Awards, Grammy Awards, and the Goya Awards. She is also actively involved in humanitarian causes, supporting organizations like the UN Refugee Agency and Save the Children, and leading projects like the reconstruction of the Son Jarocho Documentation Center in Jaltipán, Veracruz after the 2017 earthquakes.

Report Date: 2025-09-09

Natalia Lafourcade engages 18-24 & 25-34 audiences with repeatable results in MEXICO, COLOMBIA, ARGENTINA. The fan base skews heavily female (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (73,488 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Cafecito, Suavecito, LATAM, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natalia Lafourcade score 0.30% — Low bucket.

Brand: CafecitoBrand: SuavecitoBrand: LATAM

Followers:6,823,664

Engagements:20,517

Rate:0.3%

Posts:4,198

Avg Likes:20,331

Avg Comments:262

Avg Views:87,738

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,823,664 · Engagements 20,517 · Rate 0.3% Posts 4,198 · Views 87,738 · Avg Likes 20,331 · Avg Comments 262 · Avg Views 87,738	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	MEXICO (33%) COLOMBIA (10%) ARGENTINA (9%) UNITED STATES (8%) PERU (7%)	Top regions: MEXICO (33%), COLOMBIA (10%), ARGENTINA (9%)
Platform Engagement	Instagram: 17,159 avg likes/post · Tiktok: 14,250 avg views/post · Youtube: 73,488 avg views/post	Best reach: Youtube 73,488 avg views; best engagement: Instagram 17,159 avg likes

Top Brand Affinities

Cafecito

Score: 11.72

Suavecito

Score: 8.28

LATAM

Score: 8.25

Movistar

Score: 6.32

Kodak

Score: 4.22

Lollapalooza

Score: 3.46

Pantone Inc

Score: 3.44

Summit Entertainment

Score: 3.10

Pepsi

Score: 3.02

Dr. Martens

Score: 2.55

Spotify Music

Score: 2.43

VidaSana

Score: 2.39

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Top Brand Affinities

Brand	Category	Score
Cafecito		11.72
Suavecito		8.28
LATAM		8.25
Movistar		6.32
Kodak		4.22
Lollapalooza		3.46
Pantone Inc		3.44
Summit Entertainment		3.10
Pepsi		3.02
Dr. Martens		2.55
Spotify Music		2.43
VidaSana		2.39
Coachella		2.10
Fujifilm		1.79
Pixar		1.72
Star Wars		1.68
Polaroid		1.67
Jaguar		1.66
Warner Bros		1.60
Chipotle Mexican Grill		1.57
Coca-Cola		1.57
HBO		1.56
Vans		1.55
Bershka		1.54
DC Entertainment		1.50
Bellagio		1.48
Lego		1.42
Ferrero		1.40
Heineken		1.39
Converse		1.35
NFL		1.32
Mitsubishi		1.29
Nikon		1.28
BBC		1.28
Netflix		1.24
Airbnb		1.22
Forever 21		1.21
National Geographic		1.20
musical.ly		1.18
Costco		1.16
Huawei		1.15
Adobe		1.14
Guess		1.14
Vogue		1.13
Pokemon Go		1.12
Canon		1.12
Harley-Davidson		1.09
Marvel		1.07
H&M		1.03
Walt Disney		1.02