Natalia Jiménez Brand Affinity ranks highest Univision at 33.93% . Very Strong. Score DMDB 61.85% | Fanbase 47.25%

Natalia Jiménez — pop artist from ES.

Singer-songwriter Natalia Jiménez is a prominent figure in Spanish-language music, having sold over 3 million albums worldwide and collaborated with notable…

Natalia Jiménez

Recognizable

Country: ES | Gender: female | Artist ID: 11e81bc9-fc65-9232-beeb-a0369fe50396

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Genres

poplatin poplatin arena popspanish poppoprockspanish pop rocklatinlatin

Influential: 61.85% Fanbase: 47.25% Trending: 69.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 33.93% • Very Strong

As of 2025-09-09

6,526,399

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.85% | Fanbase 47.25% | Trending 69.15% | CAREER STAGE: MAINSTREAM

Biography

Singer-songwriter Natalia Jiménez is a prominent figure in Spanish-language music, having sold over 3 million albums worldwide and collaborated with notable artists such as Marc Anthony, Daddy Yankee, and Ricky Martin. Her TV appearances include roles in popular shows like La Voz Mexico and La Voz Kids, showcasing her diverse talents beyond music.

Natalia's album "Mexico de Mi Corazón" achieved GOLD status in Mexico and garnered over 490 million streams globally. Her latest release, "México De Mi Corazón II," combines classic Mexican songs with new material, reflecting her reputation as a respected and influential voice in the music industry.

Report Date: 2025-09-09

Natalia Jiménez speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, COLOMBIA, UNITED STATES. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (61,107 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, American Airlines, Cafecito, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natalia Jiménez score 0.17% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: Cafecito

Followers:6,526,399

Engagements:11,204

Rate:0.2%

Posts:2,940

Avg Likes:10,904

Avg Comments:372

Avg Views:101,307

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,526,399 · Engagements 11,204 · Rate 0.2% Posts 2,940 · Views 101,307 · Avg Likes 10,904 · Avg Comments 372 · Avg Views 101,307	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 36% 35-44: 13% 45-64: 5%	Largest: 18-24 (42%); next: 25-34 (36%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	MEXICO (21%) COLOMBIA (14%) UNITED STATES (11%) VENEZUELA (10%) PERU (8%)	Top regions: MEXICO (21%), COLOMBIA (14%), UNITED STATES (11%)
Platform Engagement	Instagram: 6,442 avg likes/post · Tiktok: 40,200 avg views/post · Youtube: 61,107 avg views/post	Best reach: Youtube 61,107 avg views; best engagement: Instagram 6,442 avg likes

Top Brand Affinities

Univision

Score: 33.93

American Airlines

Score: 9.98

Cafecito

Score: 9.88

LATAM

Score: 7.22

Movistar

Score: 6.83

Suavecito

Score: 6.15

VidaSana

Score: 5.31

Iberostar Hotels & Resorts

Score: 4.48

iHeartRadio Music Awards

Score: 4.19

Dolce & Gabbana

Score: 3.87

NBC

Score: 2.94

Mitsubishi

Score: 2.63

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Top Brand Affinities

Brand	Category	Score
Univision		33.93
American Airlines		9.98
Cafecito		9.88
LATAM		7.22
Movistar		6.83
Suavecito		6.15
VidaSana		5.31
Iberostar Hotels & Resorts		4.48
iHeartRadio Music Awards		4.19
Dolce & Gabbana		3.87
NBC		2.94
Mitsubishi		2.63
Pic Collage		2.55
Herbalife		2.24
Anastasia Beverly Hills		2.09
L'Oréal Paris		1.88
shein		1.83
Tomorrowland		1.80
Pixar		1.77
Versace		1.70
NYX Cosmetics		1.62
SheInside		1.61
SWAROVSKI		1.56
Bellagio		1.53
Pepsi		1.47
Forever 21		1.43
Costco		1.40
Heineken		1.40
FashionNova		1.37
Maybelline		1.35
musical.ly		1.35
Sephora		1.33
Levi's		1.32
Converse		1.23
Guess		1.22
Coachella		1.21
MAC Cosmetics		1.21
Walt Disney		1.17
Spotify Music		1.17
Los Angeles Lakers		1.16
NFL		1.13
Harley-Davidson		1.10
Universal		1.09
Lamborghini		1.07
Balenciaga		1.06
Guinness		1.06
Coca-Cola		1.04
Ferrari		0.99
Nutella		0.98
Lego		0.98