Nat & Alex Wolff

Nat & Alex Wolff — pop artist from US.

Brothers Nat & Alex Wolff, known for their roles in Nickelodeon's The Naked Brothers Band, have transitioned into successful musicians and actors. They have…

Influence: 52.35% Fanbase: 31.02% Trending: 63.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 8.79% • Very Strong

As of 2025-09-08

1,336,370

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 07:45:42 UTC

Genres

poppopmainstream popalternativealternative

Biography

Brothers Nat & Alex Wolff, known for their roles in Nickelodeon's The Naked Brothers Band, have transitioned into successful musicians and actors. They have released studio albums, composed for film soundtracks, and starred in numerous movies. They reside in New York City.

Top Brand Affinities

Report Date: 2025-09-08

Nat & Alex Wolff builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, BRAZIL. With a heavily female (76%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (61,800 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Glossier, iHeartRadio Music Awards, Hot Topic point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nat & Alex Wolff score 1.40% — Moderate bucket.

Brand: GlossierBrand: iHeartRadio Music AwardsBrand: Hot Topic

Followers:1,336,370

Engagements:18,685

Rate:1.4%

Posts:1,687

Avg Likes:18,420

Avg Comments:316

Avg Views:64,095

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,336,370 · Engagements 18,685 · Rate 1.4% Posts 1,687 · Views 64,095 · Avg Likes 18,420 · Avg Comments 316 · Avg Views 64,095	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 70% 25-34: 16% 13-17: 12% 35-44: 2%	Largest: 18-24 (70%); next: 25-34 (16%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (52%) MEXICO (11%) BRAZIL (6%) UNITED KINGDOM (3%) CANADA (3%)	Top regions: UNITED STATES (52%), MEXICO (11%), BRAZIL (6%)
Platform Engagement	Instagram: 15,486 avg likes/post · Tiktok: 61,800 avg views/post · Youtube: 2,295 avg views/post	Best reach: Tiktok 61,800 avg views; best engagement: Instagram 15,486 avg likes

Top Brand Affinities

Glossier

Score: 8.79

iHeartRadio Music Awards

Score: 7.51

Hot Topic

Score: 7.32

Verizon

Score: 4.90

Free People

Score: 4.83

Lollapalooza

Score: 4.27

AMC

Score: 4.01

American Eagle

Score: 3.95

Urban Outfitters

Score: 3.92

NBC

Score: 3.38

Nickelodeon

Score: 3.13

Forever 21

Score: 3.02

Brand	Category	Score
Glossier		8.79
iHeartRadio Music Awards		7.51
Hot Topic		7.32
Verizon		4.90
Free People		4.83
Lollapalooza		4.27
AMC		4.01
American Eagle		3.95
Urban Outfitters		3.92
NBC		3.38
Nickelodeon		3.13
Forever 21		3.02
Busch		2.98
BBC		2.94
Polaroid		2.94
Showtime		2.94
Coachella		2.93
MTV		2.82
Lululemon Athletica		2.72
Too Faced Cosmetics		2.65
Dr. Martens		2.56
Carhartt		2.55
Kodak		2.55
Chrysler		2.54
shein		2.41
Urban Decay Cosmetics		2.36
Sephora		2.20
Lush		2.19
Universal		2.17
Pixar		2.10
Philips		2.09
NYX Cosmetics		2.09
Sunnies Studios		2.07
Victoria's Secret		2.06
Pic Collage		2.02
Walt Disney		1.98
Target		1.90
SheInside		1.89
Paramount Pictures		1.88
Fujifilm		1.82
CBS Television Studios		1.82
Pandora		1.81
Sprite		1.80
Tarte Cosmetics		1.76
Anastasia Beverly Hills		1.74
HBO		1.74
Walmart		1.71
CBS		1.66
Fenty beauty		1.65
Starbucks		1.65