Nasboi

Nasboi

Country: NG

Influence: 59.51% Fanbase: 48.74% Trending: 64.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

CNN • 12.98% • Very Strong

As of 2025-09-08

2,641,743

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:02 UTC

Genres

electronicafrobeatlatinreggaeton

Biography

Nasboi, heavily influenced by his parents' love for 2Face Idibia and Wande Coal, developed a passion for music at a young age. Drawing inspiration from these artists, he has quickly risen in the Nigerian Entertainment Industry, establishing himself as a promising Afrobeats Act. Nasboi made his debut with the single 'LOVER BOY' in February 2023, followed by the release of his hit single 'Umbrella' featuring Wande Coal in November 2023. Keep an eye on Nasboi as he continues to make waves in the music scene with his ambitious drive and talent.

Nasboi Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Nasboi converts attention from 25-34 & 18-24 audiences across NIGERIA, UNITED STATES, GHANA. Audience shape is heavily male (80%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 133,598 avg views per post, with supportive conversation on Instagram. Shared audience with CNN, Airtel, A.P.C. underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nasboi score 4.79%Very Strong bucket.
Brand: CNNBrand: AirtelBrand: A.P.C.
Followers:2,641,743
Engagements:126,626
Rate:4.8%
Posts:518
Views:139,840
Avg Likes:125,269
Avg Comments:2,843
Avg Views:139,840

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,641,743 · Engagements 126,626 · Rate 4.8%
Posts 518 · Views 139,840 · Avg Likes 125,269 · Avg Comments 2,843 · Avg Views 139,840
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 52%
18-24: 37%
35-44: 8%
13-17: 3%
Largest: 25-34 (52%); next: 18-24 (37%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries NIGERIA (54%)
UNITED STATES (15%)
GHANA (7%)
UNITED KINGDOM (4%)
SIERRA LEONE (4%)
Top regions: NIGERIA (54%), UNITED STATES (15%), GHANA (7%)
Platform Engagement Instagram: 115,985 avg likes/post · Tiktok: 6,242 avg views/post · Youtube: 133,598 avg views/post Best reach: Youtube 133,598 avg views; best engagement: Instagram 115,985 avg likes

Top Brand Affinities

CNN
Score: 12.98
Airtel
Score: 12.43
A.P.C.
Score: 10.90
T.G.I. Friday's
Score: 6.76
Hennessy
Score: 5.94
MTV
Score: 5.21
FOREX
Score: 5.15
FashionNova
Score: 4.57
Comedy Central
Score: 4.19
Timberland
Score: 3.18
Versace
Score: 2.97
BBC
Score: 2.64
Brand Category Score
CNN 12.98
Airtel 12.43
A.P.C. 10.90
T.G.I. Friday's 6.76
Hennessy 5.94
MTV 5.21
FOREX 5.15
FashionNova 4.57
Comedy Central 4.19
Timberland 3.18
Versace 2.97
BBC 2.64
Monster Beverage 2.59
Balenciaga 2.46
Lexus 2.34
Christian Louboutin 2.07
ASOS 2.06
Oriflame 1.96
SoundCloud 1.92
Vogue 1.85
Dolce & Gabbana 1.85
Kodak 1.84
Fendi 1.77
Paramount Pictures 1.68
Beats Electronics 1.64
GIVENCHY 1.58
Pepsi 1.57
Gucci 1.54
musical.ly 1.48
Louis Vuitton 1.44
Guinness 1.36
shein 1.31
Burberry 1.31
H&M 1.30
NBA 1.20
Spotify Music 1.16
Cartier 1.15
Christian Dior 1.14
Zara 1.08
Rolex 1.05
SheInside 1.03
Heineken 0.99
Mercedes-Benz 0.96
Prada 0.95
Adobe 0.95
Puma 0.94
Google 0.93
Ray-Ban 0.90
Lamborghini 0.86
Nike 0.85

Official Profiles

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Artist: Nasboi

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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