Naps

Naps

Country: FR | Gender: male

Influence: 62.76% Fanbase: 62.08% Trending: 63.10% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

3,790,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 11:24:59 UTC

Genres

popfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaisrap marseillehip hop

Biography

Naps, a Marseille-based rapper, released his 11th album "MEC DE CITÉ SIMPLE" on June 21, 2024. The album features 20 tracks and collaborations with artists such as Gazo, JUL, Heuss, and Kalif Hardcore.

Naps Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Naps resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, ALGERIA, MOROCCO. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (23,564 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Naps score 0.13%Low bucket.
Followers:3,790,000
Engagements:4,810
Rate:0.1%
Posts:145
Views:23,564
Avg Likes:4,592
Avg Comments:181
Avg Views:23,564

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,790,000 · Engagements 4,810 · Rate 0.1%
Posts 145 · Views 23,564 · Avg Likes 4,592 · Avg Comments 181 · Avg Views 23,564
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 29%
13-17: 10%
35-44: 5%
Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries FRANCE (57%)
ALGERIA (18%)
MOROCCO (8%)
BELGIUM (4%)
TUNISIA (2%)
Top regions: FRANCE (57%), ALGERIA (18%), MOROCCO (8%)
Platform Engagement Youtube: 23,564 avg views/post Best reach: Youtube 23,564 avg views; best engagement: Youtube 4,592 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Naps

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-04 00:00 UTC KeBlack, Naps, Lynda, Mister You, Rohff, UZI Palexpo Le Grand-Saconnex, Switzerland

Trending Artist