Nao

Nao — pop artist from GB.

Nao, an RIAA gold-certified singer, songwriter, and music producer from East London, made a splash in the music scene after transitioning from a session singer…

Influence: 63.89% Fanbase: 51.69% Trending: 69.99% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 20.07% • Very Strong

As of 2025-09-08

609,181

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:25 UTC

Genres

popdance poppopr&b, funk & soulr&bindie soulalternative r&bneo soulchill r&bindie r&br&b/souluk contemporary r&b

Biography

Nao, an RIAA gold-certified singer, songwriter, and music producer from East London, made a splash in the music scene after transitioning from a session singer and music teacher to writing her own music in 2014. Her debut album 'For All We Know' garnered critical acclaim, earning her nominations at the Brit Awards and MOBOs. Nao's successful career includes collaborations with notable artists such as Mura Masa, Disclosure, Ariana Grande, and Stormzy.

Following the success of her second album 'Saturn,' which received Mercury Prize and Grammy nominations, Nao continued to make waves in the music industry with the release of her third album 'And Then Life Was Beautiful' in 2021. The album received widespread acclaim and solidified Nao's position as a rising star in the R&B scene. Despite taking a brief hiatus to focus on raising her children, Nao is set to make a triumphant return in 2024, building on her growing profile as both a musician and a speaker at various prestigious events.

Top Brand Affinities

Report Date: 2025-09-08

Nao stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The profile is heavily female (70%), and content lands hardest on Tiktok, where posts average 13,800 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Shea Moisture, Warby Parker, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Nao a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nao score 0.76% — Low bucket.

Brand: Shea MoistureBrand: Warby ParkerBrand: Mixcloud

Followers:609,181

Engagements:4,626

Rate:0.8%

Posts:243

Avg Likes:4,572

Avg Comments:73

Avg Views:19,580

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 609,181 · Engagements 4,626 · Rate 0.8% Posts 243 · Views 19,580 · Avg Likes 4,572 · Avg Comments 73 · Avg Views 19,580	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (8%) SOUTH AFRICA (6%) BRAZIL (6%) AUSTRALIA (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (8%), SOUTH AFRICA (6%)
Platform Engagement	Instagram: 3,794 avg likes/post · Tiktok: 13,800 avg views/post · Youtube: 5,780 avg views/post	Best reach: Tiktok 13,800 avg views; best engagement: Instagram 3,794 avg likes

Top Brand Affinities

Shea Moisture

Score: 20.07

Warby Parker

Score: 19.02

Mixcloud

Score: 14.09

Nasty Gal

Score: 13.47

Glossier

Score: 10.63

ASOS

Score: 10.41

Amazon Music

Score: 9.63

Ableton

Score: 9.04

boohoo

Score: 9.03

Coach

Score: 8.91

Fenty beauty

Score: 8.91

Urban Outfitters

Score: 7.72

Brand	Category	Score
Shea Moisture		20.07
Warby Parker		19.02
Mixcloud		14.09
Nasty Gal		13.47
Glossier		10.63
ASOS		10.41
Amazon Music		9.63
Ableton		9.04
boohoo		9.03
Coach		8.91
Fenty beauty		8.91
Urban Outfitters		7.72
Selfridges		7.52
JACQUEMUS		7.48
MISSGUIDED		7.17
Tate Modern		6.69
SoundCloud		6.50
Coachella		5.91
Steve Madden		5.72
Dr. Martens		5.72
FashionNova		5.55
ULTA Beauty		5.30
Champion		5.24
Anthropologie		5.03
Spotify Music		4.94
Free People		4.93
American Eagle		4.78
Verizon		4.72
iHeartRadio Music Awards		4.69
Hennessy		4.53
Benefit Cosmetics		4.21
OLD NAVY		4.08
NARS Cosmetics		4.03
Beats Electronics		3.85
NBC		3.78
Philips		3.72
Topshop		3.67
Forever 21		3.66
Showtime		3.64
Oculus		3.63
shein		3.54
MTV		3.46
Vogue		3.41
NORDSTROM		3.39
H&M		3.36
Lollapalooza		3.11
Aperol		3.09
Target		3.08
Kodak		3.04
SheInside		2.95