Naniwa Danshi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
5,075,288
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 08:01:58 UTC
Biography
As a professional music writer, my expertise lies in crafting engaging and informative content about various aspects of the music industry. I have a passion for exploring different music genres, interviewing artists, reviewing albums, and analyzing trends in the industry. With a keen ear for detail and a deep understanding of music theory, I strive to provide readers with insightful and thought-provoking articles that enhance their appreciation and understanding of music.
Naniwa Danshi builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, THAILAND, INDONESIA. With a heavily female (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (753,400 avg views per post), while Instagram provides social proof in comments and saves. Affinities with KOSÉ, Anna Sui, Style Nanda point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,075,288 · Engagements 248,283 · Rate 4.9% Posts 1,777 · Views 971,459 · Avg Likes 236,065 · Avg Comments 2,478 · Avg Views 971,459 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 12% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
JAPAN (63%) THAILAND (6%) INDONESIA (5%) TAIWAN (4%) UNITED STATES (4%) |
Top regions: JAPAN (63%), THAILAND (6%), INDONESIA (5%) |
| Platform Engagement | Instagram: 125,002 avg likes/post · Tiktok: 753,400 avg views/post · Youtube: 218,059 avg views/post | Best reach: Tiktok 753,400 avg views; best engagement: Instagram 125,002 avg likes |
Top Brand Affinities
KOSÉ
Anna Sui
Style Nanda
Paul Smith
Vivienne Westwood
Lipton
L'Occitane
Snoopy And The Peanuts Gang
Shake Shack
Furla
Miu Miu
Marc Jacobs
| Brand | Category | Score |
|---|---|---|
| KOSÉ | 35.04 | |
| Anna Sui | 31.01 | |
| Style Nanda | 16.84 | |
| Paul Smith | 14.26 | |
| Vivienne Westwood | 11.93 | |
| Lipton | 11.26 | |
| L'Occitane | 10.33 | |
| Snoopy And The Peanuts Gang | 9.54 | |
| Shake Shack | 9.36 | |
| Furla | 7.81 | |
| Miu Miu | 7.31 | |
| Marc Jacobs | 6.81 | |
| Daniel Wellington | 6.67 | |
| Kate Spade | 6.47 | |
| UNIQLO | 6.47 | |
| Maison Margiela | 6.40 | |
| Shiseido | 6.15 | |
| Christian Dior | 5.65 | |
| Coach | 5.45 | |
| Lush | 5.45 | |
| Loewe | 5.28 | |
| Stüssy | 5.14 | |
| Yves Saint Laurent | 4.80 | |
| Olympus | 4.64 | |
| Tiffany | 4.52 | |
| Estee Lauder | 4.45 | |
| Dr. Martens | 4.04 | |
| Kiko | 3.90 | |
| Walt Disney | 3.86 | |
| IKEA | 3.78 | |
| Chanel | 3.18 | |
| Tiffany & Co | 3.15 | |
| Costco | 3.10 | |
| Revlon | 3.08 | |
| GAP | 2.97 | |
| Panasonic | 2.92 | |
| Pokemon | 2.89 | |
| Starbucks | 2.81 | |
| Lancôme | 2.76 | |
| Great Wall | 2.59 | |
| New Balance | 2.48 | |
| Converse | 2.48 | |
| Hermès | 2.44 | |
| Burberry | 2.33 | |
| The North Face | 2.27 | |
| LEGOLAND | 2.14 | |
| Polo Ralph Lauren | 2.07 | |
| Bershka | 2.01 | |
| Pixar | 1.88 | |
| GIVENCHY | 1.83 |
Official Profiles
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LoginArtist: Naniwa Danshi
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















