Namika

Namika — pop artist from DE.

Namika, known for her unique style, is gearing up to release her new album "Wie geht’s dir?" in 2023, following the success of her gold-certified debut "Nador"…

Influence: 54.59% Fanbase: 40.19% Trending: 61.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 43.32% • Very Strong

As of 2025-09-09

891,662

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:38:33 UTC

Genres

popgerman poppopmainstream pophip-hop & raphip-hop/rap

Biography

Namika, known for her unique style, is gearing up to release her new album "Wie geht’s dir?" in 2023, following the success of her gold-certified debut "Nador" and chart-topping album "Que Walou." The songs on this upcoming album were crafted over the past three years, a period marked by personal struggles and the global impact of a pandemic. Reflecting on this time, Namika emphasizes the complexity of the question "How are you?" and the importance of truly exploring and answering it authentically.

During the tumultuous years leading up to her new album, Namika faced health challenges and societal upheaval, prompting her to delve deeper into the meaning behind casual inquiries about well-being. Her introspective journey in creating "Wie geht’s dir?" reveals a range of responses to this seemingly simple question, highlighting the need for genuine self-reflection and understanding in a world where superficial exchanges often mask deeper truths.

Top Brand Affinities

Report Date: 2025-09-09

Namika keeps 18-24 & 25-34 audiences engaged throughout GERMANY, AUSTRIA, SWITZERLAND. The composition is female-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 165,336 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Commerzbank, About you, Alpha Industries supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Namika score 0.66% — Low bucket.

Brand: CommerzbankBrand: About youBrand: Alpha Industries

Followers:891,662

Engagements:5,890

Rate:0.7%

Posts:160

Avg Likes:5,723

Avg Comments:271

Avg Views:165,336

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 891,662 · Engagements 5,890 · Rate 0.7% Posts 160 · Views 165,336 · Avg Likes 5,723 · Avg Comments 271 · Avg Views 165,336	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 13-17: 8% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	GERMANY (50%) AUSTRIA (4%) SWITZERLAND (4%) UNITED STATES (4%) INDIA (4%)	Top regions: GERMANY (50%), AUSTRIA (4%), SWITZERLAND (4%)
Platform Engagement	Instagram: 2,729 avg likes/post · Youtube: 165,336 avg views/post	Best reach: Youtube 165,336 avg views; best engagement: Youtube 2,994 avg likes

Top Brand Affinities

Commerzbank

Score: 43.32

About you

Score: 27.44

Alpha Industries

Score: 22.54

Edeka

Score: 20.43

Braun

Score: 18.88

Gamescom

Score: 15.65

ESPRIT

Score: 12.70

Nakd

Score: 12.33

Hummel

Score: 11.89

Lufthansa

Score: 11.07

Zalando

Score: 10.93

Lidl

Score: 9.08

Brand	Category	Score
Commerzbank		43.32
About you		27.44
Alpha Industries		22.54
Edeka		20.43
Braun		18.88
Gamescom		15.65
ESPRIT		12.70
Nakd		12.33
Hummel		11.89
Lufthansa		11.07
Zalando		10.93
Lidl		9.08
Beck`s		8.60
Thermomix		8.03
Calzedonia		7.39
OOTD Magazine		7.34
Seat		6.49
Hugo Boss		6.26
Fanta		5.56
Champion		5.50
KARL LAGERFELD		5.34
Haribo		5.10
Pull&Bear		4.68
Opel		4.62
UEFA		3.98
Leica		3.82
Ray-Ban		3.75
Dr. Martens		3.14
Mercedes-Benz		3.12
Michael Kors		3.03
Beats Electronics		3.01
Tommy Hilfiger		2.92
Lindt		2.89
Audi		2.85
Lacoste		2.75
ASOS		2.68
Armani		2.62
Aperol		2.61
Primark		2.52
musical.ly		2.52
Busch		2.50
Timberland		2.47
Puma		2.45
Tomorrowland		2.44
Red Bull		2.34
Huawei		2.32
Lollapalooza		2.30
Levi's		2.26
Calvin Klein		2.25
Porsche		2.24