Naledi Aphiwe

Naledi Aphiwe — pop artist from ZA.

Naledi Aphiwe, born in 2006 in Durban, South Africa, comes from a musical family in eNanda Newtown A. The matric student at Khethokuhle High School gained…

Influence: 53.47% Fanbase: 32.37% Trending: 64.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 43.03% • Very Strong

As of 2025-11-13

4,620,251

Social Media Followers

As of 2025-11-13

00:00:00

Hours Airplay

2025-12-30 08:09:53 UTC

Genres

popmainstream popelectronicafrobeatsafrobeatlatinreggaeton

Biography

Naledi Aphiwe, born in 2006 in Durban, South Africa, comes from a musical family in eNanda Newtown A. The matric student at Khethokuhle High School gained attention when a video of her singing went viral, propelling her towards a promising music career supported by her community and family. Look out for her rising star as she shares her passion with the world.

Naledi has achieved success on tracks like "Uyangajabulisa" with Fezeka Dlamini & Nomfundo Moh, showcasing her vocal talent and potential in the music industry.

Top Brand Affinities

Report Date: 2025-11-13

Naledi Aphiwe is a clear fit for 25-34 & 18-24 audiences with strength across SOUTH AFRICA, BOTSWANA, TANZANIA. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (987,698 avg views per post); Tiktok builds the community layer. Affinity data highlights Woolworths, Kappa, Hennessey, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naledi Aphiwe score 5.38% — Very Strong bucket.

Brand: WoolworthsBrand: KappaBrand: Hennessey

Followers:4,620,251

Engagements:248,577

Rate:5.4%

Posts:1,054

Avg Likes:244,840

Avg Comments:1,238

Avg Views:1,935,398

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,620,251 · Engagements 248,577 · Rate 5.4% Posts 1,054 · Views 1,935,398 · Avg Likes 244,840 · Avg Comments 1,238 · Avg Views 1,935,398	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 65% 18-24: 21% 35-44: 10% 13-17: 4%	Largest: 25-34 (65%); next: 18-24 (21%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	SOUTH AFRICA (87%) BOTSWANA (2%) TANZANIA (2%) NAMIBIA (2%) NIGERIA (2%)	Top regions: SOUTH AFRICA (87%), BOTSWANA (2%), TANZANIA (2%)
Platform Engagement	Instagram: 76,098 avg likes/post · Tiktok: 947,700 avg views/post · Youtube: 987,698 avg views/post	Best reach: Youtube 987,698 avg views; best engagement: Tiktok 148,000 avg likes

Top Brand Affinities

Woolworths

Score: 43.03

Kappa

Score: 19.93

Hennessey

Score: 14.32

Colgate

Score: 11.25

Hennessy

Score: 10.78

Armani Exchange

Score: 10.39

Ted Baker

Score: 10.11

Unilever

Score: 9.97

KLM

Score: 8.68

Jagermeister

Score: 8.64

shein

Score: 7.40

Herbalife

Score: 7.10

Brand	Category	Score
Woolworths		43.03
Kappa		19.93
Hennessey		14.32
Colgate		11.25
Hennessy		10.78
Armani Exchange		10.39
Ted Baker		10.11
Unilever		9.97
KLM		8.68
Jagermeister		8.64
shein		7.40
Herbalife		7.10
SheInside		6.54
Hot Topic		5.69
Amstel		5.63
KARL LAGERFELD		5.40
Daniel Wellington		5.38
Lacoste		5.03
Dolce & Gabbana		5.00
Steve Madden		4.53
Nivea		4.45
Coach		4.40
FashionNova		3.86
SoundCloud		3.74
Kate Spade		3.64
FC Bayern Munich		3.39
H&M		3.25
New Balance		3.03
Coffeegram		2.95
Polo Ralph Lauren		2.93
Guess		2.73
MTV		2.69
Zara		2.67
Monster Beverage		2.59
Fenty beauty		2.51
Heineken		2.46
Los Angeles Lakers		2.38
Bershka		2.29
Spotify Music		2.22
Michael Kors		2.14
Crocs		2.14
Budweiser		2.11
Versace		2.08
Forever 21		1.97
The North Face		1.81
Showtime		1.78
Nike		1.78
Primark		1.78
FOREX		1.66
Balenciaga		1.63