Nails
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
68,585
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:43:00 UTC
Genres
Biography
Nails cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, INDONESIA. A heavily male (88%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 3,012 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Impericon, Bloodborne, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 68,585 · Engagements 3,012 · Rate 4.4% Posts 51 · Views 0 · Avg Likes 3,012 · Avg Comments 49 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 35-44: 25% 18-24: 20% 45-64: 7% |
Largest: 25-34 (46%); next: 35-44 (25%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (52%) UNITED KINGDOM (7%) INDONESIA (6%) CANADA (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (52%), UNITED KINGDOM (7%), INDONESIA (6%) |
| Platform Engagement | Instagram: 3,012 avg likes/post | best engagement: Instagram 3,012 avg likes |
Top Brand Affinities
Ampeg
Impericon
Bloodborne
MOOG
Sennheiser
Pro Tools
Fallout
Hot Topic
Capcom
Sega
Spotify Music
Mortal Kombat
| Brand | Category | Score |
|---|---|---|
| Ampeg | 102.36 | |
| Impericon | 90.72 | |
| Bloodborne | 17.05 | |
| MOOG | 16.37 | |
| Sennheiser | 10.15 | |
| Pro Tools | 9.27 | |
| Fallout | 8.65 | |
| Hot Topic | 8.61 | |
| Capcom | 8.17 | |
| Sega | 8.16 | |
| Spotify Music | 7.49 | |
| Mortal Kombat | 6.88 | |
| Pilsner Urquell | 6.84 | |
| Ableton | 6.50 | |
| Resident Evil | 6.40 | |
| Jagermeister | 6.18 | |
| Jameson | 5.95 | |
| NHL | 5.09 | |
| Dr. Martens | 5.04 | |
| Carhartt | 4.94 | |
| WWE | 4.92 | |
| Coors | 4.61 | |
| Comedy Central | 4.61 | |
| Columbia Pictures | 4.55 | |
| Taco Bell | 4.51 | |
| Gundam | 4.50 | |
| Vans | 4.39 | |
| Monster Beverage | 4.34 | |
| Bethesda Softworks | 4.27 | |
| Paramount Pictures | 4.26 | |
| Warner Bros | 4.22 | |
| Final Fantasy | 4.17 | |
| SoundCloud | 4.02 | |
| Nickelodeon | 4.01 | |
| Kickstarter | 3.95 | |
| Nintendo | 3.78 | |
| Kodak | 3.68 | |
| Star Wars | 3.48 | |
| The Witcher | 3.38 | |
| Leica | 3.09 | |
| Budweiser | 3.01 | |
| Jack Daniels | 2.89 | |
| Showtime | 2.82 | |
| Harley-Davidson | 2.70 | |
| Emporium | 2.68 | |
| Stüssy | 2.65 | |
| Activision Blizzard | 2.53 | |
| Fujifilm | 2.44 | |
| MTV | 2.43 | |
| PlayStation | 2.38 |
Official Profiles
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LoginArtist: Nails
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 109,826
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
100,763 | 91.75% |
| [+] |
Yandex |
9,063 | 8.25% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-23 02:00 UTC | Exodus, Kreator, Carcass, Nails | Palacio Vistalegre | Madrid, Spain | |
| 2026-03-28 00:30 UTC | Exodus, Kreator, Carcass, Nails | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-03-29 02:00 UTC | Exodus, Kreator, Carcass, Nails | O2 Apollo Manchester | Manchester, United Kingdom | |
| 2026-03-30 00:30 UTC | Exodus, Kreator, Carcass, Nails | O2 Academy Glasgow | Glasgow, United Kingdom | |
| 2026-04-13 02:00 UTC | Exodus, Kreator, Carcass, Nails | Forum Karlín | Karlín, Czechia |
