Naiara Azevedo Brand Affinity ranks highest Cacau Show at 29.93% . Very Strong. Score DMDB 58.14% | Fanbase 64.26%

Naiara Azevedo — pop artist from BR.

Naiara Azevedo, a prominent figure in female sertanejo music, hails from Campo Mourão, Paraná. Known for hits like "50 Reais" and "Avisa Que Eu Cheguei," she…

Naiara Azevedo

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bcc-eb88-f906-927b-a0369fe50396

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Genres

popsertanejo popasian popr&b, funk & soulfunk cariocalatinsertanejosertanejo universitariolatin

Influential: 58.14% Fanbase: 64.26% Trending: 55.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cacau Show • 29.93% • Very Strong

As of 2025-09-09

20,077,104

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.14% | Fanbase 64.26% | Trending 55.08% | CAREER STAGE: MAINSTREAM

Biography

Naiara Azevedo, a prominent figure in female sertanejo music, hails from Campo Mourão, Paraná. Known for hits like "50 Reais" and "Avisa Que Eu Cheguei," she has amassed a large following in Brazil with her empowering and emotive songs. Continuously evolving, Naiara maintains her sertanejo roots while connecting with diverse audiences through innovative albums and projects.

In 2024, Naiara took control of her career and released the audiovisual project "Araguaia," filmed along the river of the same name. Featuring collaborations with Roberta Miranda, Clayton & Romário, and Fred & Fabrício, the project combines Brazilian music classics with new tracks. For booking inquiries, contact: (62) 99608-9981.

Report Date: 2025-09-09

Naiara Azevedo converts attention from 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. Audience shape is heavily female (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 24,700 avg views per post, with supportive conversation on Instagram. Shared audience with Cacau Show, Ambev, Lojas Renner underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naiara Azevedo score 0.06% — Low bucket.

Brand: Cacau ShowBrand: AmbevBrand: Lojas Renner

Followers:20,077,104

Engagements:11,974

Rate:0.1%

Posts:4,281

Avg Likes:11,834

Avg Comments:682

Avg Views:33,587

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,077,104 · Engagements 11,974 · Rate 0.1% Posts 4,281 · Views 33,587 · Avg Likes 11,834 · Avg Comments 682 · Avg Views 33,587	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 35-44: 8% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (0%) ITALY (0%) MEXICO (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (0%)
Platform Engagement	Instagram: 9,689 avg likes/post · Tiktok: 24,700 avg views/post · Youtube: 8,887 avg views/post	Best reach: Tiktok 24,700 avg views; best engagement: Instagram 9,689 avg likes

Top Brand Affinities

Cacau Show

Score: 29.93

Ambev

Score: 28.19

Lojas Renner

Score: 24.40

ChilliBeans

Score: 22.72

Banco Bradesco

Score: 10.98

Colorama

Score: 10.33

Boticario

Score: 9.89

Moda Praia

Score: 9.85

Itaipava

Score: 9.49

Riachuelo

Score: 9.22

Havaianas

Score: 7.36

Eudora

Score: 7.17

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Top Brand Affinities

Brand	Category	Score
Cacau Show		29.93
Ambev		28.19
Lojas Renner		24.40
ChilliBeans		22.72
Banco Bradesco		10.98
Colorama		10.33
Boticario		9.89
Moda Praia		9.85
Itaipava		9.49
Riachuelo		9.22
Havaianas		7.36
Eudora		7.17
Pfizer		6.04
Mary Kay		5.66
BaByliss		5.01
Avon		4.39
Tupperware Brands		3.38
Heineken		3.22
Lollapalooza		3.18
Budweiser		2.65
shein		2.35
SheInside		2.21
Dolce & Gabbana		2.13
Lacoste		1.90
Mitsubishi		1.75
Pixar		1.71
UFC		1.46
Nutella		1.41
Pandora		1.17
Chevrolet		1.06
Coca-Cola		0.96
Spotify Music		0.95
Levi's		0.85
Netflix		0.73
Ray-Ban		0.72
DC Entertainment		0.72
musical.ly		0.69
Volkswagen		0.61
MAC Cosmetics		0.60
Walt Disney		0.52
Lamborghini		0.50
Honda		0.49
McDonald's		0.46
Chanel		0.45
Yamaha		0.43
Porsche		0.42
Ford		0.41
Canon		0.40
Nikon		0.39
Samsung Group		0.34