Nai Palm

Nai Palm — r&b, funk & soul artist from AU.

Nai Palm, co-founder of the soulful indie band Hiatus Kaiyote, gained acclaim for their genre-blending music that incorporated jazz, hip-hop, and neo-soul…

Influence: 53.02% Fanbase: 30.46% Trending: 64.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 47.68% • Very Strong

As of 2025-09-14

161,183

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-31 17:45:55 UTC

Genres

r&b, funk & soulindie soulalternative r&br&b/soulcontemporary r&bsouljazz & standardsindie jazz

Biography

Nai Palm, co-founder of the soulful indie band Hiatus Kaiyote, gained acclaim for their genre-blending music that incorporated jazz, hip-hop, and neo-soul influences. The band's popularity soared as their songs were sampled by industry heavyweights like Drake and Kendrick Lamar. Following the success of their 2015 album, Choose Your Weapon, Palm ventured into a solo project with the release of Needle Paw in 2017. This intimate album showcased her minimalist approach with stripped-down guitar and layered vocals, featuring covers, original compositions, and reimagined Hiatus Kaiyote tracks.

Top Brand Affinities

Report Date: 2025-09-14

Nai Palm stands out with 18-24 & 25-34 audiences across UNITED STATES, ARGENTINA, AUSTRALIA. The profile is male-leaning (51%), and content lands hardest on Youtube, where posts average 2,597 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Ableton, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Nai Palm a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nai Palm score 2.61% — Strong bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:161,183

Engagements:4,202

Rate:2.6%

Posts:1,279

Avg Likes:4,194

Avg Comments:60

Avg Views:2,597

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 161,183 · Engagements 4,202 · Rate 2.6% Posts 1,279 · Views 2,597 · Avg Likes 4,194 · Avg Comments 60 · Avg Views 2,597	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 38% 35-44: 9% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (38%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (33%) ARGENTINA (7%) AUSTRALIA (6%) BRAZIL (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (33%), ARGENTINA (7%), AUSTRALIA (6%)
Platform Engagement	Instagram: 4,002 avg likes/post · Youtube: 2,597 avg views/post	Best reach: Youtube 2,597 avg views; best engagement: Instagram 4,002 avg likes

Top Brand Affinities

MOOG

Score: 47.68

Ableton

Score: 35.88

Akai

Score: 29.19

Ampeg

Score: 26.73

Mixcloud

Score: 24.97

Akg

Score: 19.83

Pro Tools

Score: 17.01

Sennheiser

Score: 13.34

Amazon Music

Score: 12.55

SoundCloud

Score: 9.40

Beats Electronics

Score: 8.57

Spotify Music

Score: 8.26

Brand	Category	Score
MOOG		47.68
Ableton		35.88
Akai		29.19
Ampeg		26.73
Mixcloud		24.97
Akg		19.83
Pro Tools		17.01
Sennheiser		13.34
Amazon Music		12.55
SoundCloud		9.40
Beats Electronics		8.57
Spotify Music		8.26
Glossier		7.24
Pioneer		6.08
Lollapalooza		5.11
Kodak		3.73
Coachella		3.57
Paramount Pictures		3.40
Tinder		3.37
NBC		3.26
Fujifilm		3.10
Showtime		3.09
Dr. Martens		2.95
Stüssy		2.88
Urban Outfitters		2.72
Airbnb		2.63
Polaroid		2.61
Nickelodeon		2.57
Hennessy		2.55
Emporium		2.52
Carhartt		2.41
Warner Bros		2.36
MTV		2.25
Sunnies Studios		2.24
Fenty beauty		2.18
ASOS		2.16
Lush		2.13
Yamaha		2.05
A Game of Tones		1.87
BBC		1.83
Skoda		1.83
Adobe		1.81
Target		1.77
Los Angeles Lakers		1.76
Forever 21		1.74
Sneakerhead		1.71
Chrysler		1.71
musical.ly		1.69
Chipotle Mexican Grill		1.62
Sprite		1.59