NAFLA

NAFLA — hip-hop & rap artist from KR.

nafla, a Pasadena native based in LA, co-founded MKIT RAIN RECORDS in 2016 with Loopy and BLOO. Known for his natural vocalization and impeccable delivery,…

Influence: 57.85% Fanbase: 48.70% Trending: 62.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 20.56% • Very Strong

As of 2025-09-08

433,832

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:47 UTC

Genres

hip-hop & raphip-hop/rapk-raprapcontemporary hip hophip hop

Biography

nafla, a Pasadena native based in LA, co-founded MKIT RAIN RECORDS in 2016 with Loopy and BLOO. Known for his natural vocalization and impeccable delivery, nafla gained recognition in the Korean music scene with releases like [Wu], [Dopeboy], and the albums [new blood] and [ANGELS]. His participation in “Show Me The Money 777” led to widespread fame and collaborations with artists like Dynamic Duo and Heize.

Following his success, nafla formed the duo Loopy & nafla with Loopy, releasing the EP [LooFla]. His musical versatility was showcased in his second full-length album, [u n u], featuring a mix of tight rap and emotive pop tracks, solidifying his unique position in the industry.

Top Brand Affinities

Report Date: 2025-09-08

NAFLA commands interest from 18-24 & 25-34 audiences in SOUTH KOREA, CHINA, UNITED STATES. With a female-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (17,918 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with GENTLE MONSTER, Carhartt, Maison Margiela points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NAFLA score 6.58% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: CarharttBrand: Maison Margiela

Followers:433,832

Engagements:28,541

Rate:6.6%

Posts:444

Avg Likes:28,507

Avg Comments:680

Avg Views:17,918

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 433,832 · Engagements 28,541 · Rate 6.6% Posts 444 · Views 17,918 · Avg Likes 28,507 · Avg Comments 680 · Avg Views 17,918	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 10% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	SOUTH KOREA (57%) CHINA (13%) UNITED STATES (10%) VIETNAM (3%) BRAZIL (2%)	Top regions: SOUTH KOREA (57%), CHINA (13%), UNITED STATES (10%)
Platform Engagement	Instagram: 28,173 avg likes/post · Youtube: 17,918 avg views/post	Best reach: Youtube 17,918 avg views; best engagement: Instagram 28,173 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 20.56

Carhartt

Score: 12.69

Maison Margiela

Score: 12.49

Acne Studios

Score: 12.38

Stone Island

Score: 12.01

Stüssy

Score: 11.76

Style Nanda

Score: 11.65

Alexander Wang

Score: 10.28

Supreme

Score: 6.48

Champion

Score: 6.29

Innisfree

Score: 5.02

Shake Shack

Score: 4.64

Brand	Category	Score
GENTLE MONSTER		20.56
Carhartt		12.69
Maison Margiela		12.49
Acne Studios		12.38
Stone Island		12.01
Stüssy		11.76
Style Nanda		11.65
Alexander Wang		10.28
Supreme		6.48
Champion		6.29
Innisfree		5.02
Shake Shack		4.64
Dr. Martens		4.12
LG Group		3.38
Converse		3.21
Yves Saint Laurent		3.21
New Balance		3.12
Hyundai		3.11
Summit Entertainment		3.04
Vans		3.00
The North Face		2.92
Fila		2.72
SoundCloud		2.62
Gucci		2.57
UNIQLO		2.53
Kodak		2.52
Balenciaga		2.43
Nike		2.37
IKEA		2.04
Fendi		2.03
Polo Ralph Lauren		1.99
Snoopy And The Peanuts Gang		1.82
GIVENCHY		1.80
Forever 21		1.73
Fujifilm		1.71
NBA		1.67
Costco		1.65
Burberry		1.64
Puma		1.63
Lush		1.59
Starbucks		1.55
Polaroid		1.53
Hermès		1.53
H&M		1.50
Lego		1.49
Adidas		1.43
Versace		1.37
Chanel		1.35
KFC		1.33
Coca-Cola		1.27