Nafe Smallz

Nafe Smallz — r&b, funk & soul artist from GB.

Nafe, a versatile artist blending rap and melodic vocals, gained recognition for his distinct sound and unique vocal style. In 2016, he supported Future on his…

Influence: 54.93% Fanbase: 36.38% Trending: 64.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 22.95% • Very Strong

As of 2025-09-10

302,001

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:34:47 UTC

Genres

r&b, funk & soultrap soulhip-hop & raphip-hop/rapafroswinguk hip hoprapcontemporary hip hophip hoptrap

Biography

Nafe, a versatile artist blending rap and melodic vocals, gained recognition for his distinct sound and unique vocal style. In 2016, he supported Future on his UK tour, opened for Rich Homie Migos in London, and performed with Skepta at Alexandra Palace. The following year, Nafe's career soared further as he shared the stage with Smoke Dawg, with a surprise appearance by Drake at their XOYO gig in Shoreditch. Despite numerous offers, Nafe remains unsigned, receiving mentorship from friends and family and support from DJs, musicians, and notable publications like BBC 1xtra, OVO Sound, Complex, and the MOBO Awards.

Top Brand Affinities

Report Date: 2025-09-10

Nafe Smallz reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, SPAIN, UNITED STATES. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (36,900 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Selfridges, SUSHISAMBA, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nafe Smallz score 2.27% — Strong bucket.

Brand: MixcloudBrand: SelfridgesBrand: SUSHISAMBA

Followers:302,001

Engagements:6,854

Rate:2.3%

Posts:135

Avg Likes:6,693

Avg Comments:88

Avg Views:36,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 302,001 · Engagements 6,854 · Rate 2.3% Posts 135 · Views 36,900 · Avg Likes 6,693 · Avg Comments 88 · Avg Views 36,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED KINGDOM (89%) SPAIN (3%) UNITED STATES (1%) PORTUGAL (1%) FRANCE (1%)	Top regions: UNITED KINGDOM (89%), SPAIN (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 4,291 avg likes/post · Tiktok: 36,900 avg views/post	Best reach: Tiktok 36,900 avg views; best engagement: Instagram 4,291 avg likes

Top Brand Affinities

Mixcloud

Score: 22.95

Selfridges

Score: 17.69

SUSHISAMBA

Score: 17.18

boohoo

Score: 16.71

Palm Angels

Score: 16.21

Amazon Music

Score: 14.41

River Island

Score: 14.30

Vauxhall

Score: 13.17

True Religion

Score: 13.15

Stone Island

Score: 13.12

MISSGUIDED

Score: 11.56

Nasty Gal

Score: 10.44

Brand	Category	Score
Mixcloud		22.95
Selfridges		17.69
SUSHISAMBA		17.18
boohoo		16.71
Palm Angels		16.21
Amazon Music		14.41
River Island		14.30
Vauxhall		13.17
True Religion		13.15
Stone Island		13.12
MISSGUIDED		11.56
Nasty Gal		10.44
Dsquared		9.56
JACQUEMUS		8.62
Sneaker News		8.23
Moncler		8.20
SoundCloud		7.82
Beats Electronics		7.76
New Era		7.69
ASOS		7.62
Hennessy		7.13
Champion		7.10
Foot Locker		6.86
Vivienne Westwood		6.83
Ableton		6.46
Pioneer		6.04
Emporio Armani		5.74
Alexander McQueen		5.68
Harrods		5.65
Versace		5.24
BBC		4.86
Topshop		4.73
Kickstagram		4.66
BALMAIN		4.55
Armani		4.43
Superdry		4.39
Balenciaga		4.34
Fendi		4.26
Spotify Music		4.21
Rolex		4.21
Nice Kicks		4.09
Christian Louboutin		4.02
Primark		3.95
Pull&Bear		3.80
Stüssy		3.74
Timberland		3.64
Barber Shop Connect		3.62
Moschino		3.61
Gucci		3.56
Bershka		3.50