Nadine Shah
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
56,838
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:36 UTC
Genres
Biography
The lead single "Topless Mother" showcases Shah's emotive vocals and infectious groove, drawing inspiration from her tense interactions with a counselor who would break down in tears when feeling unproductive. Shah humorously reflects on the song's origins, highlighting the personal conflicts that can spark creative expression.
Nadine Shah builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED KINGDOM, FRANCE, UNITED STATES. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (15,340 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, MOOG, Tate Modern point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,838 · Engagements 1,705 · Rate 3.0% Posts 291 · Views 15,340 · Avg Likes 1,690 · Avg Comments 49 · Avg Views 15,340 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 26% 35-44: 19% 45-64: 15% |
Largest: 25-34 (38%); next: 18-24 (26%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED KINGDOM (33%) FRANCE (8%) UNITED STATES (8%) ITALY (4%) AUSTRALIA (4%) |
Top regions: UNITED KINGDOM (33%), FRANCE (8%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 1,405 avg likes/post · Youtube: 15,340 avg views/post | Best reach: Youtube 15,340 avg views; best engagement: Instagram 1,405 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Tate Modern
ITV
Waitrose
Fred Perry
Eurostar
Vauxhall
Sainsbury's
Marks & Spencer
Morrisons
Deliveroo
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 41.75 | |
| MOOG | 34.28 | |
| Tate Modern | 32.58 | |
| ITV | 27.36 | |
| Waitrose | 20.22 | |
| Fred Perry | 16.68 | |
| Eurostar | 16.04 | |
| Vauxhall | 15.33 | |
| Sainsbury's | 14.47 | |
| Marks & Spencer | 14.44 | |
| Morrisons | 14.31 | |
| Deliveroo | 12.67 | |
| Ableton | 12.52 | |
| Selfridges | 12.18 | |
| Amazon Music | 12.05 | |
| BBC | 11.47 | |
| Pro Tools | 9.78 | |
| Barbour | 9.49 | |
| Sennheiser | 9.10 | |
| Tesco | 8.96 | |
| Easyjet | 8.85 | |
| Vivienne Westwood | 8.37 | |
| Paul Smith | 8.23 | |
| Spotify Music | 7.85 | |
| Guinness | 7.45 | |
| Carlsberg | 7.16 | |
| Dr. Martens | 6.78 | |
| Kickstarter | 6.78 | |
| ALDI | 5.52 | |
| Showtime | 5.21 | |
| SoundCloud | 4.90 | |
| Lush | 4.90 | |
| Alexander McQueen | 4.89 | |
| Aperol | 4.88 | |
| Campari | 4.64 | |
| Columbia Pictures | 4.32 | |
| Holden | 4.26 | |
| Warner Bros | 4.24 | |
| Cadbury | 3.93 | |
| Martini | 3.91 | |
| Harrods | 3.89 | |
| Leica | 3.68 | |
| Topshop | 3.68 | |
| Kodak | 3.64 | |
| Polaroid | 3.57 | |
| Emporium | 3.43 | |
| Beats Electronics | 3.33 | |
| Mulberry | 3.26 | |
| Airbnb | 3.25 | |
| Sunnies Studios | 3.20 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
