Nadia Rose

Nadia Rose — hip-hop & rap artist from GB.

Nadia Rose, a prominent U.K. hip-hop artist, has emerged as a leading female voice in the vibrant U.K. urban music scene. Raised in Croydon, South London, Rose…

Influence: 50.26% Fanbase: 24.50% Trending: 63.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 24.85% • Very Strong

As of 2025-09-08

194,351

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:16 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Nadia Rose, a prominent U.K. hip-hop artist, has emerged as a leading female voice in the vibrant U.K. urban music scene. Raised in Croydon, South London, Rose draws inspiration from a diverse range of musical influences, from dancehall and reggae to the Spice Girls, instilling her music with sharp lyrics and a relatable sense of humor. Transitioning from studying Music Business and working at a betting shop to support her music passion, Rose made the bold decision to pursue music full-time, leading to the viral success of her singles "Station" and "D.F.W.T." which caught the attention of Relentless Records, a subsidiary of Sony, that promptly signed her.

In 2016, Nadia Rose solidified her presence in the music scene with electrifying live performances at major U.K. festivals like Glastonbury and Reading & Leeds. Her momentum continued in 2017 when she was nominated for BBC's Sound of 2017, eventually releasing her debut album, Highly Flammable, shortly after placing fifth on the list. Rose's meteoric rise culminated in a MOBO award for Best Video for her single "Skwod," showcasing her exceptional talent and lyrical finesse to a captivated audience.

Top Brand Affinities

Report Date: 2025-09-08

Nadia Rose cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, NIGERIA. A heavily female (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 10,323 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Sky Sports, True Religion, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nadia Rose score 1.70% — Moderate bucket.

Brand: MixcloudBrand: Sky SportsBrand: True Religion

Followers:194,351

Engagements:3,307

Rate:1.7%

Posts:361

Avg Likes:3,228

Avg Comments:96

Avg Views:15,102

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 194,351 · Engagements 3,307 · Rate 1.7% Posts 361 · Views 15,102 · Avg Likes 3,228 · Avg Comments 96 · Avg Views 15,102	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 37% 35-44: 7% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (22%) NIGERIA (6%) BRAZIL (5%) FRANCE (5%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (22%), NIGERIA (6%)
Platform Engagement	Instagram: 2,491 avg likes/post · Tiktok: 4,779 avg views/post · Youtube: 10,323 avg views/post	Best reach: Youtube 10,323 avg views; best engagement: Instagram 2,491 avg likes

Top Brand Affinities

Mixcloud

Score: 24.85

Sky Sports

Score: 20.95

True Religion

Score: 20.40

ITV

Score: 19.94

boohoo

Score: 12.53

Vauxhall

Score: 10.93

ASOS

Score: 10.82

Ellesse

Score: 10.37

MISSGUIDED

Score: 10.17

Fred Perry

Score: 9.73

Selfridges

Score: 9.33

River Island

Score: 9.13

Brand	Category	Score
Mixcloud		24.85
Sky Sports		20.95
True Religion		20.40
ITV		19.94
boohoo		12.53
Vauxhall		10.93
ASOS		10.82
Ellesse		10.37
MISSGUIDED		10.17
Fred Perry		9.73
Selfridges		9.33
River Island		9.13
Amazon Music		8.97
New Era		8.95
Pioneer		8.76
Marks & Spencer		8.65
SoundCloud		8.21
Foot Locker		7.85
Tate Modern		7.39
Vivienne Westwood		7.06
Clarks		6.49
Topshop		6.17
Champion		6.15
Beats Electronics		5.60
Ableton		5.47
Spotify Music		5.14
Fenty beauty		5.13
Moncler		4.93
BBC		4.86
MTV		4.32
Moschino		4.21
Primark		4.05
Hennessy		4.00
Tesco		3.95
Dr. Martens		3.92
Stüssy		3.62
Puma		3.52
Urban Outfitters		3.36
Kodak		3.22
Versace		3.19
Showtime		3.14
Harrods		3.12
Colgate		3.09
Vogue		3.03
Polo Ralph Lauren		2.96
Timberland		2.90
The North Face		2.88
NBC		2.76
FashionNova		2.73
Christian Louboutin		2.69