Nadia Reid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,826
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:14:33 UTC
Genres
Biography
Her latest album, "Enter Now Brightness," marks a departure for Nadia Reid, exploring themes of questioning and transformation through her poignant songwriting. She views music as a powerful tool for processing emotions and experiences, allowing for personal growth and catharsis. This new record symbolizes a fresh chapter for her, embodying a sense of renewal and evolution in her musical journey.
Nadia Reid is a clear fit for 25-34 & 18-24 audiences with strength across NEW ZEALAND, UNITED STATES, UNITED KINGDOM. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (666 avg views per post); Instagram builds the community layer. Affinity data highlights Air New Zealand, TUI, TUI Group, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,826 · Engagements 151 · Rate 1.1% Posts 351 · Views 666 · Avg Likes 151 · Avg Comments 4 · Avg Views 666 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 17% 13-17: 4% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
NEW ZEALAND (48%) UNITED STATES (42%) UNITED KINGDOM (34%) NIGERIA (8%) FRANCE (5%) |
Top regions: NEW ZEALAND (48%), UNITED STATES (42%), UNITED KINGDOM (34%) |
| Platform Engagement | Instagram: 148 avg likes/post · Tiktok: 666 avg views/post | Best reach: Tiktok 666 avg views; best engagement: Instagram 148 avg likes |
Top Brand Affinities
Air New Zealand
TUI
TUI Group
MOOG
Mixcloud
Vegemite
Tate Modern
New Line Cinema
Sennheiser
Qantas
Ableton
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Air New Zealand | 108.34 | |
| TUI | 26.33 | |
| TUI Group | 26.10 | |
| MOOG | 23.79 | |
| Mixcloud | 12.42 | |
| Vegemite | 11.85 | |
| Tate Modern | 11.82 | |
| New Line Cinema | 9.48 | |
| Sennheiser | 9.45 | |
| Qantas | 8.95 | |
| Ableton | 8.48 | |
| Spotify Music | 7.95 | |
| Amazon Music | 7.82 | |
| Pro Tools | 7.39 | |
| Kmart | 7.08 | |
| Kickstarter | 6.23 | |
| Emporium | 6.04 | |
| Vodafone | 5.43 | |
| Holden | 4.70 | |
| Sunnies Studios | 4.63 | |
| Pilsner Urquell | 4.54 | |
| Tinder | 4.44 | |
| Hurley | 4.11 | |
| Nixon | 4.11 | |
| Airbnb | 4.00 | |
| Campari | 3.73 | |
| Kodak | 3.73 | |
| SoundCloud | 3.72 | |
| Showtime | 3.72 | |
| Guinness | 3.45 | |
| Lush | 3.43 | |
| Polaroid | 3.31 | |
| Paramount Pictures | 3.13 | |
| Aperol | 3.10 | |
| Leica | 2.99 | |
| Preloved | 2.97 | |
| BBC | 2.96 | |
| Dr. Martens | 2.90 | |
| Fujifilm | 2.57 | |
| Warner Bros | 2.50 | |
| Coachella | 2.48 | |
| Bentley | 2.37 | |
| The Olympic Games | 2.26 | |
| Snickers | 2.17 | |
| ASOS | 2.13 | |
| Beats Electronics | 1.96 | |
| McLaren | 1.92 | |
| Pixar | 1.87 | |
| Vogue | 1.68 | |
| Chipotle Mexican Grill | 1.65 |
Official Profiles
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LoginArtist: Nadia Reid
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | Nadia Reid | The Vanguard | Sydney, Australia | |
| 2025-12-12 03:30 UTC | Nadia Reid | Howler | Melbourne, Australia | |
| 2025-12-13 04:00 UTC | Nadia Reid | Meow | Wellington, New Zealand | |
| 2025-12-20 04:00 UTC | Nadia Reid | Regent Theatre | Dunedin, New Zealand |
