Nadhif Basalamah Brand Affinity ranks highest Oppo at 21.16% . Very Strong. Score DMDB 64.80% | Fanbase 42.53%

Nadhif Basalamah — pop artist from ID.

Nadhif Basalamah, a 24-year-old singer-songwriter from Jakarta, Indonesia, began his music career in 2018 with the release of his first song, "After School Sad…

Nadhif Basalamah

Recognizable

Country: ID | Gender: male | Artist ID: 2f6137c8-f91d-11e8-a90b-549f35161576

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Genres

poppopindie popr&b, funk & soulindonesian r&b

Influential: 64.80% Fanbase: 42.53% Trending: 75.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 21.16% • Very Strong

As of 2025-09-09

808,527

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.80% | Fanbase 42.53% | Trending 75.94% | CAREER STAGE: MAINSTREAM

Biography

Nadhif Basalamah, a 24-year-old singer-songwriter from Jakarta, Indonesia, began his music career in 2018 with the release of his first song, "After School Sad Session," which has accumulated over 16 million streams. While pursuing his bachelor's degree in London, Nadhif has since released five additional singles for his audience in Indonesia.

During the pandemic, Nadhif utilized his time at home to write more songs, leading to the creation of his latest EP, "wonder in time." In 2023, he released his first single in Bahasa Indonesia, "penjaga hati," which gained recognition on Global Charts. Nadhif's debut full-length album, "Nadhif," was released in June 2024, featuring tracks such as "sesuatu," "isi kepalaku," and the standout song "jatuh cinta lagi." Ending the year on a high note, Nadhif's music ranked at Top 2 on the Indonesia Top Song chart on Spotify Wrapped. Looking ahead, Nadhif Basalamah is preparing to unveil new music slated for release in 2025.

Report Date: 2025-09-09

Nadhif Basalamah is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, MALAYSIA, UNITED STATES. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (237,700 avg views per post); Tiktok builds the community layer. Affinity data highlights Oppo, Garuda Indonesia, Maybank, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nadhif Basalamah score 3.31% — Very Strong bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Maybank

Followers:808,527

Engagements:26,759

Rate:3.3%

Posts:1,083

Avg Likes:25,035

Avg Comments:166

Avg Views:251,324

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 808,527 · Engagements 26,759 · Rate 3.3% Posts 1,083 · Views 251,324 · Avg Likes 25,035 · Avg Comments 166 · Avg Views 251,324	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 12% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	INDONESIA (93%) MALAYSIA (4%) UNITED STATES (1%) SOUTH KOREA (0%) JAPAN (0%)	Top regions: INDONESIA (93%), MALAYSIA (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 10,441 avg likes/post · Tiktok: 237,700 avg views/post · Youtube: 13,624 avg views/post	Best reach: Tiktok 237,700 avg views; best engagement: Tiktok 14,300 avg likes

Top Brand Affinities

Oppo

Score: 21.16

Garuda Indonesia

Score: 20.74

Maybank

Score: 11.89

Unilever

Score: 9.44

Yakult

Score: 8.09

Atmos

Score: 7.81

AirAsia

Score: 7.65

UNIQLO

Score: 5.72

OOTD Magazine

Score: 5.08

Daniel Wellington

Score: 4.57

Billabong

Score: 4.41

Fujifilm

Score: 4.24

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Top Brand Affinities

Brand	Category	Score
Oppo		21.16
Garuda Indonesia		20.74
Maybank		11.89
Unilever		9.44
Yakult		8.09
Atmos		7.81
AirAsia		7.65
UNIQLO		5.72
OOTD Magazine		5.08
Daniel Wellington		4.57
Billabong		4.41
Fujifilm		4.24
Petronas		4.11
Gundam		3.79
Bajaj		3.46
Summit Entertainment		3.15
Coffeegram		2.95
Xiaomi		2.78
Pull&Bear		2.75
Kodak		2.75
ASICS		2.66
Oriflame		2.65
New Balance		2.63
Spotify Music		2.03
Nokia		1.94
Snapseed		1.83
Tinder		1.79
Sprite		1.74
National Geographic		1.65
Samsung Group		1.59
musical.ly		1.50
Huawei		1.48
Polaroid		1.48
Pixar		1.27
H&M		1.25
Universal		1.18
Coachella		1.11
SoundCloud		1.10
SheInside		1.04
Guess		1.01
Sony		1.00
McDonald's		0.99
Google		0.97
Maybelline		0.94
Vans		0.93
IKEA		0.88
Travelgram		0.86
Supreme		0.83
Canon		0.79
Adobe		0.78