Nacho Brand Affinity ranks highest Univision at 24.66% . Very Strong. Score DMDB 66.45% | Fanbase 58.37%

Nacho — pop artist from VE.

Venezuelan singer Nacho, a two-time Latin Grammy winner and recipient of five Billboard awards, has achieved global recognition for his successful music…

Nacho

Recognizable

Country: VE | Gender: male | Artist ID: 11e81bc9-7097-5664-a014-a0369fe50396

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Genres

poplatin poppop venezolanodominican poppop reggaetonasian pophip-hop & raptrap latinolatinlatinreggaetonurbano latino

Influential: 66.45% Fanbase: 58.37% Trending: 70.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 24.66% • Very Strong

As of 2025-09-09

24,456,788

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.45% | Fanbase 58.37% | Trending 70.49% | CAREER STAGE: MAINSTREAM

Biography

Venezuelan singer Nacho, a two-time Latin Grammy winner and recipient of five Billboard awards, has achieved global recognition for his successful music career. Known for hits like "Báilame" and "No te vas," Nacho's musical journey includes stints in prominent groups such as Equilibrio, Calle Ciega, and the duo Chino & Nacho, before establishing himself as a solo artist.

Throughout his extensive artistic tenure, Nacho has collaborated with influential figures in the Latin music industry, solidifying his status as a beloved and respected singer in the region. With a dedicated fan base and continuous growth in popularity, Nacho's contributions as an artist and composer have earned him a prominent place in the Latin American music scene.

Report Date: 2025-09-09

Nacho maintains consistent pull among 18-24 & 25-34 audiences across VENEZUELA, COLOMBIA, PERU. The audience leans female-leaning (50%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,400,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Univision, Movistar, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nacho score 0.80% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Amazon Music

Followers:24,456,788

Engagements:194,847

Rate:0.8%

Posts:897

Avg Likes:181,299

Avg Comments:3,595

Avg Views:1,408,198

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,456,788 · Engagements 194,847 · Rate 0.8% Posts 897 · Views 1,408,198 · Avg Likes 181,299 · Avg Comments 3,595 · Avg Views 1,408,198	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	VENEZUELA (21%) COLOMBIA (13%) PERU (10%) ECUADOR (8%) UNITED STATES (8%)	Top regions: VENEZUELA (21%), COLOMBIA (13%), PERU (10%)
Platform Engagement	Instagram: 53,619 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 8,198 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Tiktok 126,950 avg likes

Top Brand Affinities

Univision

Score: 24.66

Movistar

Score: 9.07

Amazon Music

Score: 7.83

LATAM

Score: 7.79

VidaSana

Score: 7.73

Cafecito

Score: 7.59

Daewoo

Score: 6.33

Suavecito

Score: 5.01

Colgate

Score: 2.98

NBC

Score: 2.95

FOREX

Score: 2.11

OREO

Score: 2.07

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Top Brand Affinities

Brand	Category	Score
Univision		24.66
Movistar		9.07
Amazon Music		7.83
LATAM		7.79
VidaSana		7.73
Cafecito		7.59
Daewoo		6.33
Suavecito		5.01
Colgate		2.98
NBC		2.95
FOREX		2.11
OREO		2.07
Pic Collage		1.71
Aperol		1.58
FIFA		1.41
Calvin Klein		1.39
Paypal		1.36
Nutella		1.30
Marvel		1.26
Herbalife		1.25
Pepsi		1.13
Coca-Cola		1.10
Xiaomi		1.10
Versace		1.10
Guess		1.07
Chevrolet		1.07
Suzuki		1.05
Puma		0.99
Toyota		0.95
FashionNova		0.87
SheInside		0.87
Tommy Hilfiger		0.87
Prada		0.85
Christian Dior		0.82
Lamborghini		0.81
Samsung Group		0.80
Beats Electronics		0.78
Walt Disney		0.78
HBO		0.71
Sony		0.71
DC Entertainment		0.69
Pandora		0.65
Ford		0.65
Marvel Entertainment		0.63
NBA		0.63
Walmart		0.63
MAC Cosmetics		0.62
Google		0.62
musical.ly		0.62
Honda		0.61