Naaz

Naaz — pop artist from NL.

Naaz, a Kurdish independent artist and director hailing from the Netherlands, began writing songs as a means of escape in her youth, which she later tattooed…

Influence: 48.95% Fanbase: 24.47% Trending: 61.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 436.54% • Very Strong

As of 2025-09-09

76,751

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:29:45 UTC

Genres

poppopdutch pop

Biography

Naaz, a Kurdish independent artist and director hailing from the Netherlands, began writing songs as a means of escape in her youth, which she later tattooed on her body as symbols of freedom. Teaching herself to write, produce, and compose, she launched her first project, Bits of Naaz, from her childhood bedroom. Despite industry hurdles as a Middle Eastern woman, Naaz has toured Europe four times with her unique blend of English and Kurdish music, earning accolades from renowned figures like Elton John and Lana Del Rey. Her resilience shines through in her music and self-directed visuals, earning her awards and critical acclaim.

Top Brand Affinities

Report Date: 2025-09-09

Naaz reliably reaches 18-24 & 25-34 audiences in NETHERLANDS, UNITED STATES, UNITED KINGDOM. The base is heavily female (62%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,336 avg views per post); Youtube layers on depth and replies. The audience sits near Het Concertgebouw, LINDA, Efteling, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naaz score 0.04% — Low bucket.

Brand: Het ConcertgebouwBrand: LINDABrand: Efteling

Followers:76,751

Engagements:33

Rate:0.0%

Posts:615

Avg Likes:31

Avg Comments:23

Avg Views:1,336

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,751 · Engagements 33 · Rate 0.0% Posts 615 · Views 1,336 · Avg Likes 31 · Avg Comments 23 · Avg Views 1,336	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	NETHERLANDS (20%) UNITED STATES (15%) UNITED KINGDOM (7%) BRAZIL (6%) GERMANY (4%)	Top regions: NETHERLANDS (20%), UNITED STATES (15%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 1,336 avg views/post	Best reach: Youtube 1,336 avg views; best engagement: Youtube 31 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 436.54

LINDA

Score: 74.77

Efteling

Score: 40.55

Rabobank

Score: 38.21

Albert Heijn

Score: 32.03

Hema

Score: 18.21

Zalando

Score: 17.66

MOOG

Score: 16.62

Amstel

Score: 13.69

Nakd

Score: 12.79

KLM

Score: 10.91

Jean Paul Gaultier

Score: 10.88

Brand	Category	Score
Het Concertgebouw		436.54
LINDA		74.77
Efteling		40.55
Rabobank		38.21
Albert Heijn		32.03
Hema		18.21
Zalando		17.66
MOOG		16.62
Amstel		13.69
Nakd		12.79
KLM		10.91
Jean Paul Gaultier		10.88
Ableton		9.79
Acne Studios		9.41
Dr. Martens		8.33
Maison Margiela		7.22
Vivienne Westwood		6.54
JACQUEMUS		6.34
Pull&Bear		5.56
Spotify Music		5.25
Polaroid		5.06
boohoo		4.95
ASOS		4.65
Urban Outfitters		4.24
Lollapalooza		4.22
Philips		4.05
Bershka		3.91
SoundCloud		3.89
Primark		3.77
Tomorrowland		3.21
Kodak		3.12
H&M		2.99
Carhartt		2.93
NBC		2.69
Stüssy		2.68
Beats Electronics		2.57
Tesco		2.41
MTV		2.40
Showtime		2.40
AMC		2.22
Topshop		2.22
Vogue		2.21
Levi's		2.20
Fujifilm		2.17
Tinder		2.15
Citroen		2.13
Heineken		2.08
CBS Television Studios		2.07
Fenty beauty		1.96
Aperol		1.95