Mystro

Mystro

Country: NG | Gender: male

Influence: 50.17% Fanbase: 23.23% Trending: 63.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 35.76% • Very Strong

As of 2025-09-09

154,530

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:44 UTC

Genres

popnigerian pophip-hop & raphip-hop/rapuk hip hopothersworldwide

Biography

Segun Michael, professionally known as "Mystro Sugar," is a versatile songwriter, producer, instrumentalist, and singer with a diverse background in various music genres. He has collaborated with top artists like Runtown, KCee, Iyanya, and Waje, as well as worked with renowned stars such as Tiwa Savage, Davido, and Wizkid.

Mystro is recognized for his signature "Banging Afrobeats Sound" and his skill in producing a wide range of music genres, including Latin American and Caribbean styles. His talent has led to collaborations with acclaimed groups like ChocQuibTown, showcasing his unique abilities as a producer. Additionally, Mystro has been featured on platforms like Apple Music and Splice, highlighting his influence as one of Africa's most sought-after music producers, with notable productions like Kosine's "Party Girl" and Tiwa Savage's "Somebody's Son" further solidifying his impact in the industry.

Mystro Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mystro has momentum with 25-34 & 18-24 audiences—particularly in RUSSIA, UNITED STATES, NIGERIA. A heavily male (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,429 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Warner Music, Live Nation, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mystro score 0.69%Low bucket.
Brand: Warner MusicBrand: Live NationBrand: Amazon Music
Followers:154,530
Engagements:1,064
Rate:0.7%
Posts:114
Views:3,429
Avg Likes:1,054
Avg Comments:74
Avg Views:3,429

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 154,530 · Engagements 1,064 · Rate 0.7%
Posts 114 · Views 3,429 · Avg Likes 1,054 · Avg Comments 74 · Avg Views 3,429
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 37%
35-44: 11%
45-64: 5%
Largest: 25-34 (42%); next: 18-24 (37%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries RUSSIA (23%)
UNITED STATES (14%)
NIGERIA (9%)
UKRAINE (9%)
BRAZIL (8%)
Top regions: RUSSIA (23%), UNITED STATES (14%), NIGERIA (9%)
Platform Engagement Instagram: 970 avg likes/post · Youtube: 3,429 avg views/post Best reach: Youtube 3,429 avg views; best engagement: Instagram 970 avg likes

Top Brand Affinities

Warner Music
Score: 35.76
Live Nation
Score: 24.22
Amazon Music
Score: 16.98
Airtel
Score: 16.05
Pro Tools
Score: 13.73
Palm Angels
Score: 13.22
CNN
Score: 11.92
Alexander Wang
Score: 10.60
boohoo
Score: 10.60
A.P.C.
Score: 10.05
MTV
Score: 9.60
Hennessy
Score: 9.57
Brand Category Score
Warner Music 35.76
Live Nation 24.22
Amazon Music 16.98
Airtel 16.05
Pro Tools 13.73
Palm Angels 13.22
CNN 11.92
Alexander Wang 10.60
boohoo 10.60
A.P.C. 10.05
MTV 9.60
Hennessy 9.57
Ableton 9.48
Pioneer 9.38
River Island 7.26
ASOS 7.09
Alexander McQueen 6.95
JACQUEMUS 6.51
T.G.I. Friday's 6.03
shein 5.86
MISSGUIDED 5.67
FashionNova 5.54
Maybach 5.51
Fenty beauty 5.38
Coach 5.08
Comedy Central 4.82
Steve Madden 4.67
SheInside 4.65
SoundCloud 4.42
Loewe 4.41
Beats Electronics 4.28
FOREX 3.92
BBC 3.64
Monster Beverage 3.50
musical.ly 3.37
Paramount Pictures 2.96
Versace 2.93
Spotify Music 2.90
Gucci 2.72
Fendi 2.70
Yves Saint Laurent 2.62
Kodak 2.57
TOM FORD 2.49
Pepsi 2.47
Dr. Martens 2.34
Balenciaga 2.17
Budweiser 2.09
Dolce & Gabbana 2.08
Christian Louboutin 2.06
Rolls-Royce 1.98

Official Profiles

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Artist: Mystro

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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