Myrkur

Myrkur — folk & traditional artist from DK.

Danish artist Amalie Bruun, known as Myrkur, has explored a diverse range of musical styles, from black metal to traditional Scandinavian folk. Her evolution…

Influence: 53.23% Fanbase: 30.31% Trending: 64.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 25.86% • Very Strong

As of 2025-09-08

344,129

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:27:39 UTC

Genres

folk & traditionalmedieval folkrune folkmetalgaian doomdanish metalavant-garde metalautonomous black metalpost-black metaldanish black metal

Biography

Danish artist Amalie Bruun, known as Myrkur, has explored a diverse range of musical styles, from black metal to traditional Scandinavian folk. Her evolution from the dark, intense sound of her debut album M in 2015 to the folk-inspired Folkesange in 2020, and the pop-infused Spine in 2023, showcases her versatility and creativity. Born in Copenhagen in 1985, Bruun began her music career with pop songs before transitioning to black metal as Myrkur, gaining recognition for her unique blend of influences and haunting vocals.

Aside from her music career, Bruun has also worked as a model and ventured into acting. She has collaborated with various bands and producers, including Ulver's Garm, and has performed at notable festivals like Roskilde. Through her journey as Myrkur, Bruun has continually pushed boundaries and defied expectations, creating a distinct artistic identity that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Myrkur maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, RUSSIA. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Youtube with 11,196 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, Bloodborne, The Witcher makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Myrkur score 1.69% — Moderate bucket.

Brand: AmpegBrand: BloodborneBrand: The Witcher

Followers:344,129

Engagements:5,821

Rate:1.7%

Posts:2,416

Avg Likes:5,747

Avg Comments:121

Avg Views:11,196

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 344,129 · Engagements 5,821 · Rate 1.7% Posts 2,416 · Views 11,196 · Avg Likes 5,747 · Avg Comments 121 · Avg Views 11,196	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 37% 35-44: 14% 45-64: 6%	Largest: 18-24 (39%); next: 25-34 (37%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (22%) BRAZIL (9%) RUSSIA (6%) UNITED KINGDOM (6%) FRANCE (5%)	Top regions: UNITED STATES (22%), BRAZIL (9%), RUSSIA (6%)
Platform Engagement	Instagram: 4,451 avg likes/post · Youtube: 11,196 avg views/post	Best reach: Youtube 11,196 avg views; best engagement: Instagram 4,451 avg likes

Top Brand Affinities

Ampeg

Score: 25.86

Bloodborne

Score: 19.65

The Witcher

Score: 13.68

Metal Gear Solid

Score: 12.99

World of Warcraft

Score: 9.25

Fallout

Score: 7.64

Resident Evil

Score: 6.60

Jagermeister

Score: 6.51

Final Fantasy

Score: 6.17

DeviantArt

Score: 6.03

God of War

Score: 6.00

Pilsner Urquell

Score: 5.33

Brand	Category	Score
Ampeg		25.86
Bloodborne		19.65
The Witcher		13.68
Metal Gear Solid		12.99
World of Warcraft		9.25
Fallout		7.64
Resident Evil		6.60
Jagermeister		6.51
Final Fantasy		6.17
DeviantArt		6.03
God of War		6.00
Pilsner Urquell		5.33
Capcom		5.32
Dr. Martens		5.25
Kickstarter		4.54
Ableton		4.52
Bandai Namco		4.49
Faber-Castell		4.49
Spotify Music		4.29
HBO		4.11
Jack Daniels		4.11
Columbia Pictures		4.00
Mortal Kombat		3.75
Warner Bros		3.64
Star Wars		3.54
Bethesda Softworks		3.47
AMC		3.24
Guinness		3.14
Urban Decay Cosmetics		3.05
Activision Blizzard		2.92
Monster Beverage		2.89
Showtime		2.83
Matrix		2.77
Lush		2.70
Nintendo		2.68
Polaroid		2.54
Harley-Davidson		2.32
Ubisoft		2.32
BBC		2.18
SoundCloud		2.15
PlayStation		2.14
WWE		2.04
Kodak		2.01
Lego		1.94
NYX Cosmetics		1.87
Pokemon Go		1.84
Transformers		1.81
Fujifilm		1.79
Xbox		1.76
Etsy		1.74