Myriam Hernández Brand Affinity ranks highest Movistar at 46.33% . Very Strong. Score DMDB 50.92% | Fanbase 43.55%

Myriam Hernández — pop artist from CL.

Myriam Hernandez will be performing at the Viña del Mar Festival on February 24. Her twelfth studio album, "Tauro," features 10 new songs showcasing her…

Myriam Hernández

Established

Country: CL | Gender: female | Artist ID: 11e81bcd-eea4-f080-a5cd-a0369fe50396

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Genres

poplatin poppop romanticopop chilenopoplatinlatin

Influential: 50.92% Fanbase: 43.55% Trending: 54.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 46.33% • Very Strong

As of 2025-09-09

1,323,828

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.92% | Fanbase 43.55% | Trending 54.60% | CAREER STAGE: MID_LEVEL

Biography

Myriam Hernandez will be performing at the Viña del Mar Festival on February 24. Her twelfth studio album, "Tauro," features 10 new songs showcasing her distinctive style in romantic music. Produced in collaboration with Spanish producer and composer Jacobo Calderón, the album is set for release on January 18 across various digital music platforms, each track accompanied by a music video on her YouTube channel.

Known for her emotive vocals and romantic themes, Myriam Hernandez has established herself as a prominent figure in Latin music. Her latest album continues this tradition, with her powerful voice and heartfelt lyrics resonating with audiences worldwide. Recently honored with the Latin GRAMMY 2022 Musical Excellence Award and recognized by the Society of Authors (SCD) as a Key Figure in Chilean Music, Myriam's enduring impact on the industry will be celebrated at an event on April 22, 2024.

Report Date: 2025-09-09

Myriam Hernández engages 25-34 & 18-24 audiences with repeatable results in ECUADOR, PERU, COLOMBIA. The fan base skews heavily female (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (441,648 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Movistar, Falabella, Univision, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Myriam Hernández score 0.59% — Low bucket.

Brand: MovistarBrand: FalabellaBrand: Univision

Followers:1,323,828

Engagements:7,781

Rate:0.6%

Posts:989

Avg Likes:7,690

Avg Comments:251

Avg Views:441,648

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,323,828 · Engagements 7,781 · Rate 0.6% Posts 989 · Views 441,648 · Avg Likes 7,690 · Avg Comments 251 · Avg Views 441,648	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 28% 35-44: 23% 45-64: 11%	Largest: 25-34 (36%); next: 18-24 (28%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	ECUADOR (19%) PERU (17%) COLOMBIA (11%) CHILE (10%) UNITED STATES (9%)	Top regions: ECUADOR (19%), PERU (17%), COLOMBIA (11%)
Platform Engagement	Instagram: 5,203 avg likes/post · Youtube: 441,648 avg views/post	Best reach: Youtube 441,648 avg views; best engagement: Instagram 5,203 avg likes

Top Brand Affinities

Movistar

Score: 46.33

Falabella

Score: 34.34

Univision

Score: 23.69

LATAM

Score: 17.25

Cafecito

Score: 11.08

VidaSana

Score: 10.13

Daewoo

Score: 9.07

Carolina Herrera

Score: 8.52

Suavecito

Score: 6.56

Iberostar Hotels & Resorts

Score: 4.61

Aperol

Score: 2.69

Lollapalooza

Score: 2.63

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Top Brand Affinities

Brand	Category	Score
Movistar		46.33
Falabella		34.34
Univision		23.69
LATAM		17.25
Cafecito		11.08
VidaSana		10.13
Daewoo		9.07
Carolina Herrera		8.52
Suavecito		6.56
Iberostar Hotels & Resorts		4.61
Aperol		2.69
Lollapalooza		2.63
Pic Collage		2.24
Herbalife		1.85
L'Oréal Paris		1.71
Heineken		1.58
Guess		1.46
Spotify Music		1.43
Lamborghini		1.35
Versace		1.24
Volvo		1.10
Maybelline		1.05
Mazda		1.03
Vogue		1.01
Pandora		0.97
Pepsi		0.94
Airbnb		0.91
Tommy Hilfiger		0.89
Puma		0.86
Netflix		0.85
MAC Cosmetics		0.85
Sony		0.84
Paypal		0.83
Nintendo		0.83
Walmart		0.82
Christian Dior		0.79
Marvel		0.78
Coca-Cola		0.76
Suzuki		0.74
Polaroid		0.72
Ray-Ban		0.72
musical.ly		0.72
Yamaha		0.72
Walt Disney		0.72
Chevrolet		0.68
Nutella		0.67
Lego		0.67
WWE		0.66
Tiffany & Co		0.66
Starbucks		0.65