Myriam Hernández
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,323,828
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:46:08 UTC
Genres
Biography
Known for her emotive vocals and romantic themes, Myriam Hernandez has established herself as a prominent figure in Latin music. Her latest album continues this tradition, with her powerful voice and heartfelt lyrics resonating with audiences worldwide. Recently honored with the Latin GRAMMY 2022 Musical Excellence Award and recognized by the Society of Authors (SCD) as a Key Figure in Chilean Music, Myriam's enduring impact on the industry will be celebrated at an event on April 22, 2024.
Myriam Hernández engages 25-34 & 18-24 audiences with repeatable results in ECUADOR, PERU, COLOMBIA. The fan base skews heavily female (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (441,648 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Movistar, Falabella, Univision, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,323,828 · Engagements 7,781 · Rate 0.6% Posts 989 · Views 441,648 · Avg Likes 7,690 · Avg Comments 251 · Avg Views 441,648 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 28% 35-44: 23% 45-64: 11% |
Largest: 25-34 (36%); next: 18-24 (28%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
ECUADOR (19%) PERU (17%) COLOMBIA (11%) CHILE (10%) UNITED STATES (9%) |
Top regions: ECUADOR (19%), PERU (17%), COLOMBIA (11%) |
| Platform Engagement | Instagram: 5,203 avg likes/post · Youtube: 441,648 avg views/post | Best reach: Youtube 441,648 avg views; best engagement: Instagram 5,203 avg likes |
Top Brand Affinities
Movistar
Falabella
Univision
LATAM
Cafecito
VidaSana
Daewoo
Carolina Herrera
Suavecito
Iberostar Hotels & Resorts
Aperol
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Movistar | 46.33 | |
| Falabella | 34.34 | |
| Univision | 23.69 | |
| LATAM | 17.25 | |
| Cafecito | 11.08 | |
| VidaSana | 10.13 | |
| Daewoo | 9.07 | |
| Carolina Herrera | 8.52 | |
| Suavecito | 6.56 | |
| Iberostar Hotels & Resorts | 4.61 | |
| Aperol | 2.69 | |
| Lollapalooza | 2.63 | |
| Pic Collage | 2.24 | |
| Herbalife | 1.85 | |
| L'Oréal Paris | 1.71 | |
| Heineken | 1.58 | |
| Guess | 1.46 | |
| Spotify Music | 1.43 | |
| Lamborghini | 1.35 | |
| Versace | 1.24 | |
| Volvo | 1.10 | |
| Maybelline | 1.05 | |
| Mazda | 1.03 | |
| Vogue | 1.01 | |
| Pandora | 0.97 | |
| Pepsi | 0.94 | |
| Airbnb | 0.91 | |
| Tommy Hilfiger | 0.89 | |
| Puma | 0.86 | |
| Netflix | 0.85 | |
| MAC Cosmetics | 0.85 | |
| Sony | 0.84 | |
| Paypal | 0.83 | |
| Nintendo | 0.83 | |
| Walmart | 0.82 | |
| Christian Dior | 0.79 | |
| Marvel | 0.78 | |
| Coca-Cola | 0.76 | |
| Suzuki | 0.74 | |
| Polaroid | 0.72 | |
| Ray-Ban | 0.72 | |
| musical.ly | 0.72 | |
| Yamaha | 0.72 | |
| Walt Disney | 0.72 | |
| Chevrolet | 0.68 | |
| Nutella | 0.67 | |
| Lego | 0.67 | |
| WWE | 0.66 | |
| Tiffany & Co | 0.66 | |
| Starbucks | 0.65 |
Official Profiles
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LoginArtist: Myriam Hernández
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 05:00 UTC | Myriam Hernandez | Gymnasio Olimpico Regional | Temuco, Chile | |
| 2025-12-12 05:00 UTC | Myriam Hernández | Guayaquil Country Club | Guayaquil, Ecuador | — |
| 2025-12-21 05:00 UTC | Myriam Hernandez | Arena Puerto Montt | Puerto Montt, Chile | |
| 2026-02-21 04:00 UTC | Myriam Hernandez | James L. Knight Center | Miami, United States | |
| 2026-02-22 04:00 UTC | Myriam Hernandez | United Palace | New York, United States | |
| 2026-02-27 04:00 UTC | Myriam Hernandez | Dr. Phillips Center for the Performing Arts | Orlando, United States | — |
| 2026-02-28 04:00 UTC | Myriam Hernandez | Atlanta Coliseum | Duluth, United States | |
| 2026-03-01 02:00 UTC | Myriam Hernandez | Ritz Theatre | Elizabeth, United States | |
| 2026-03-01 04:30 UTC | Myriam Hernandez | Ritz Theatre & Performing Arts Center | Elizabeth, United States | — |
| 2026-03-02 03:00 UTC | Myriam Hernandez | Lynn Memorial Auditorium | Lynn, United States |
