Mylène Farmer

Mylène Farmer — pop artist from FR.

Mylène Farmer is a Canadian-born French pop superstar known for her mysterious persona and cult following. She gained fame in the 1980s with hit albums like…

Influence: 64.64% Fanbase: 51.29% Trending: 71.32% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 50.46% • Very Strong

As of 2025-09-09

878,664

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:50:49 UTC

Genres

popfrench popfrench synthpopchansonpopmainstream pop

Biography

Mylène Farmer is a Canadian-born French pop superstar known for her mysterious persona and cult following. She gained fame in the 1980s with hit albums like Cendres de Lune and continued to push musical boundaries with releases like L'Autre and Anamorphosee. Farmer's unique blend of sensuous vocals and taboo subject matters, such as sex and death, have solidified her status as an iconic figure in the music industry.

Born Mylène Jeanne Gautier in Montreal, Canada, Farmer moved to France as a child and adopted her stage name in tribute to actress Frances Farmer. Teaming up with Laurent Boutonnat, Farmer released hits like "Libertine" and "Pourvu Qu'elles Soient Douces," showcasing her talent as a singer-songwriter. Throughout her career, Farmer has experimented with different musical styles, from dance-pop to electronic music, and collaborated with producers like Moby and RedOne. Her success has been marked by chart-topping albums, sold-out tours, and critical acclaim, cementing her status as one of France's most enduring pop icons.

Top Brand Affinities

Report Date: 2025-09-09

Mylène Farmer speaks to 25-34 & 18-24 audiences with measurable traction in FRANCE, RUSSIA, UKRAINE. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (233,001 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Jean Paul Gaultier, Fnac, Accor Hotels, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mylène Farmer score 1.51% — Moderate bucket.

Brand: Jean Paul GaultierBrand: FnacBrand: Accor Hotels

Followers:878,664

Engagements:13,229

Rate:1.5%

Posts:439

Avg Likes:12,751

Avg Comments:620

Avg Views:241,334

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 878,664 · Engagements 13,229 · Rate 1.5% Posts 439 · Views 241,334 · Avg Likes 12,751 · Avg Comments 620 · Avg Views 241,334	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 27% 35-44: 22% 45-64: 14%	Largest: 25-34 (33%); next: 18-24 (27%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	FRANCE (29%) RUSSIA (22%) UKRAINE (6%) UNITED STATES (4%) BELGIUM (3%)	Top regions: FRANCE (29%), RUSSIA (22%), UKRAINE (6%)
Platform Engagement	Instagram: 7,920 avg likes/post · Tiktok: 8,333 avg views/post · Youtube: 233,001 avg views/post	Best reach: Youtube 233,001 avg views; best engagement: Instagram 7,920 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 50.46

Fnac

Score: 34.19

Accor Hotels

Score: 32.91

Galeries Lafayette

Score: 19.06

Air France

Score: 14.30

KARL LAGERFELD

Score: 13.45

ESPRIT

Score: 11.28

Ricard

Score: 8.66

Tomb Raider

Score: 8.61

Garnier

Score: 8.23

Guerlain

Score: 7.98

PLAYMOBIL

Score: 7.13

Brand	Category	Score
Jean Paul Gaultier		50.46
Fnac		34.19
Accor Hotels		32.91
Galeries Lafayette		19.06
Air France		14.30
KARL LAGERFELD		13.45
ESPRIT		11.28
Ricard		8.66
Tomb Raider		8.61
Garnier		8.23
Guerlain		7.98
PLAYMOBIL		7.13
Thermomix		6.52
NBC		5.69
Haribo		5.55
Elle Magazine		4.95
Montblanc		4.81
The Witcher		4.25
Kiko		3.57
Nespresso		3.52
AliExpress		3.51
Vogue		3.48
Yves Saint Laurent		3.43
Dolce & Gabbana		3.38
KENZO		3.26
Christian Louboutin		3.24
Hermès		2.92
Christian Dior		2.90
Tarte Cosmetics		2.87
Rover		2.77
Sephora		2.65
Armani		2.62
Versace		2.52
Matrix		2.48
Lancôme		2.41
Boeing		2.41
Faber-Castell		2.40
Carrefour		2.38
Primark		2.36
Citroen		2.34
ASOS		2.27
Babybump		2.23
Chanel		2.18
AMC		2.14
MTV		2.11
GIVENCHY		2.03
Peugeot		2.02
L'Oréal Paris		2.01
New Balance		1.99
Cartier		1.94